Marla Miller Email & Phone Number

Greater Chicago Area

A marketing strategy & branding consultancy leading large projects for national & global C-Suite clients.•Won 2 multi-million dollar ConAgra accounts--Hunt's & Hebrew National--for top Omnicom NY Agency; Analyzed consumer market research & sales data to mine insights for developing marketing strategies, new lifestyle branding, content, packaging and storytelling campaigns.•Created Social Media Strategy and Plan, CEO blog, and customer engagement events at retailers & mass to produce brand awareness and drive sales for national foods company.•Positioned Heaton Smith Group's B2C and B2B financial planning services; Developed marketing strategy, branded sales presentation kit, competitive analysis of website & social media video.

Greater Chicago Area

A marketing solutions Agency, voted Top 25 national Agency by PROMO Magazine. *Position created for me by Agency's CEO. Reported to CEO. •Improved Agency's Strategy and Creative product; Supervised all Agency departments, Led Career Development & Training. Successfully supported New Business Development & Client presentations. •Spearheaded strategy sessions for Verizon Wireless & Nestlé. Supervised all Agency Communications strategies, digital content and Public Relations.

Greater Chicago Area

The leading brand marketing services Agency. Reported to Executive Vice President.FRITO-LAY, INC.•Won $17MM Frito-Lay CPG account as Triad Leader on pitch team. Brand Steward responsible for integrating all 8 agencies: digital, advertising, retail, promotions, PR, packaging, direct, sports. Managed largest business unit of ALL kids & teens products; Multi-channel marketing, new product launches, brand activation and licensing (Disney, StarWars, Lucasfilm, NASCAR). •Supervised Frito-Lay's largest new product initiative producing $300MM sales of Tostitos & Fritos Snack Kits; Created national launch marketing campaigns & brand activation events at Tostitos Fiesta Bowl & Daytona 500.•Managed Digital Project team of new Planet Lunch interactive & e-commerce website growing sales 12%; Developing brand strategy, content, customer acquisition programs, activation campaigns, partnership marketing and online promotions.360° COMMUNICATIONS (Sprint) Agency's 2nd largest account. Managed 80 projects/week. •Responsible for successful $4MM national go-to-market launch of cellular & digital new products; Developed branding strategy, website, social content, Motorola research, commercialization, retail concepts, customer activation, direct, etc.•Won multi-million dollar Alltel Wireless new business by presenting new Brand Vision & Project Timeline.

Greater Chicago Area

*Position created for me by Agency's CEO. Reported to Executive Vice President.•Spearheaded complete management of Agency's successful New Business pitches winning Clients: Microsoft, Frito-Lay, GNC, Alltel Wireless, New York Life, General Motors, Pepsi, etc. Managed cross-functional pitch teams, wrote RFPs, made New Business presentations. Led account management of new Clients.•Leader of Agency Transformation Team, leading 2 Agencies in best practices training and coaching of high-performing, profitable account teams. •Successfully introduced Trade Marketing as a new Agency service; Developed retail marketing partnerships, sales programs, category management, merchandising, promotions, licensing, packaging & retail design for retailers (Kroger, Target, The Limited, Walmart).

Master Of Business Administration (M.B.A.), Marketing Management And Strategy

Bachelor’S Degree, English. Minor: Business Administration - Marketing