Marla Shelasky Email & Phone Number

Stockbridge, Ma

Responsible for sourcing and buying all merchandise for historical house and gardens gift shop. Evaluated top selling merchandise; observed trends and customer interests; set price points. Tracked budget; reconciled monthly purchases. Served a diverse range of visitors by selling merchandise and admissions and assuring an excellent experience. Worked closely with regional directors, guides, horticulturalists and vendors. Opened and closed shop, held keys, and set alarm (2015). Supported seasonal programming and designed postcards and other collateral. (2014). Significant success: Shop earning goals for the 2015 season were achieved two months ahead of schedule.

Agawam, Ma

Responsible for increasing local public and organizational engagement in community programs administered by HGF. Oversaw maintenance, redesign, submissions and social media promotion of www.JewishCultureConnect.com. Built direct relationships with participants and event organizers via consistent and reliable interactions, outreach events and trainings, e-newsletters, and social media. Designed marketing materials. Significant success: Achieved 100% participation in the online event listing from all regional organizations.

Northampton, Ma

First admissions director hired to oversee recruitment and marketing for K-6 private school. Developed outreach events and systems for tracking prospective family engagement, including building multi-year Excel spreadsheet. Followed up all inquiries with personal calls and tours, built relationships with local preschools, streamlined enrollment, payment and financial aid processes. Secured outreach grants which included developing event budgets and scheduling collaborators. Supported development efforts. Designed and created all collateral materials, directed redesign of logo and website, managed the website CMS, distributed all print and online communications.Significant successes: Initiated pre-K arts program which later served as a model for PJ Library, a national Jewish outreach effort. Wrote a grant to be selected as one of ten organizations participating in a year-long national social media training. Earned professional leadership award.

Worcester, Ma

Directed programmatic and financial aspects of all Craft Center youth programs for 2,000 youth annually, including the Teen Apprentice Program, school programs, camps, classes, and teacher professional development. Significant successes: Achieved semi-finalist status for a National Endowment for the Arts’ Coming Up Taller Award, given for excellence in teen art programs. Created an arts summer camp from the ground up.

Western Massachusetts

Created a small business teaching preK-8th grade art classes at various locations throughout Western Massachusetts. Involved pitching proposals to and partnering with recreation departments, libraries and other facilities, marketing for and recruiting parent/child students to fill classes, and managing schedules and finances. Also included developing and maintaining a lesson plan database, purchasing and organizing supplies, and maintaining long term communications and relationships with family clients.

Education record

Master Of Fine Arts (Mfa), Artisanry/Textiles

Bachelor Of Fine Arts (Bfa), Illustration

Activities and Societies: Marching band, Chi Omega Sorority - Rush Chairman