Marlena Dragonetti (Weitzner) Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

• Develop and deliver strategic and targeted regional email marketing campaigns and programs using AutoPilot to help drive prospects to the global OpusXenta website and our social media outlets. • Support the roll-out of global marketing campaigns and new products in the US by promoting global webinars, executing surveys, and delivering campaigns-in-a-box using email marketing, social media campaigns, and various digital marketing strategies.• Coordinate and manage the logistics of all in-person and virtual events from start to finish such as coordinating schedules, scheduling speakers, sending giveaways, pre-and post-event marketing, and uploading lead lists. • Manage and track all US marketing programs, the US marketing budget, and key performance indicators, such as return on investment for advertising spend, social media and brand awareness, the number of new customers acquired, etc.

· Assist in the roll-out of global campaigns in the US, including promoting global webinars, executing surveys, and delivering campaigns-in-a-box. Assist in regional programs that drive new prospects.· Coordinate and manage the logistics of all in-person and virtual events from start to finish, such as coordinating schedules, scheduling speakers, sending giveaways, pre- and post-event marketing, and uploading and managing lead lists. · Help in the production of physical event collateral, event banners, brochures, table tents, and swag in collaboration with the Global & Regional Marketing Team.· Track all marketing programs and budgets in the region and provide regional and global management with regular status and performance updates. · Update and maintain company CRM.· Assist regional sales teams with maintaining up to date collateral and proposal tools and provide tactical support for sales related tasks.

Kalamazoo, Michigan Area

As an Account Executive at Adams Outdoor Advertising, I am focused on building and strengthening relationships with my clients. I strive to ensure my clients' marketing campaigns are as efficient and effective as possible. By utilizing Outdoor advertising as well as Online advertising, my team provides a well-rounded, cost effective solution to marketing that focuses on results.

Kalamazoo, Michigan Area

• Utilized marketing and advertising knowledge to recommend outdoor campaigns to 12 local and 7 national Account Executives in professional proposals for their clients• Maintained and updated weekly status reports for potential local and national revenue• Managed PSA campaigns for non-profit organizations and coordinate with their marketing teams• Compiled and analyzed relevant secondary OOH advertising research for Account Executives and their clients• Exercised effective time management skills to prioritize multiple projects and tasks• Involved in conducting Sales Assistant training

Western Michigan University

-Created weekly challenges to involve consumers and generated buzz about Mountain Dew Kickstart-Managed and facilitated sampling events to expose consumers to the four new flavors -Posted on various social media platforms to promote Mountain Dew Kickstart

Nsac Aaf Case Competition

-Developed a fully integrated IMC plan for Snapple-Conducted comprehensive primary and secondary research and analysis to better understand target audience needs and wants-Translated research findings and insights into optimum targeting strategies