Marley Grady Email & Phone Number

Berlin, Berlin, De

Berlin, Berlin, De

- Leads team of two direct reports to develop the strategy for four brands' annual campaign moments such as seasonal tentpole campaigns and flash sales- Crafts strategy for larger upper-funnel initiatives to drive brand awareness including OTT/TVC and brand partnerships- Partners with the Product Innovation and Product Merchandising teams to spearhead go-to-market strategy and develop branding for new product launches- Influences strong brand positioning by ensuring that all messaging and visuals across four brands are aligned to brand guidelines- Led qualitative and quantitative research and partnered with internal Creative Team to reposition four portfolio brands, including: brand positioning, tone of voice, taglines, and visual guidelines- Works in tandem with Growth Marketing to lead A/B testing, impact creative optimization, and share best practice learnings across channels

Berlin, Berlin, De

Milan, Italy, It

- Responsible for submitting creative briefs in alignment with seasonal campaign launches to secure assets for respective channels such as print and digital mall marketing, editorial placements, and email campaigns- Oversees $1.3 million marketing investment for all 100 LensCrafters at Macy’s locations. Organizes store events, collaborates with the Macy’s production team to deliver Macy’s specific assets for all marketing materials, and supports annual digital media strategy planning- Manages national paid social media strategy, including: outlining monthly content, creative briefing, maintaining the social media calendar, providing copy, and reviewing and approving assets to ensure they tie back to the business KPIs. Works cross-functionally with Milan partners to produce organic social content- Partners with Public Relations to secure influencers for social media campaigns and partnerships. Plans events (in-store + external digital partnerships) to support the brand and increase awareness through social impressions- Drives local marketing initiatives in over 1000 retail stores across North America, including Canada and Puerto Rico. Develops action plans for markets with under performing stores and proactive competitor defense tactics for competitor entry to market- Partners with Store Operations and Internal Communications to articulate concise directives to the field for various marketing initiatives - Effectively manages timelines and deliverable expectations across teams and colleagues in Ohio, New York, and Milan

New York, New York, Us

- Managed all local marketing efforts at the local and store level including coordinating details for weekly promotions, writing directives to communicate marketing plans to stores, and campaign management of key initiatives throughout the year - Ran the college ambassador program for ambassadors at over 100 colleges in the U.S.; held monthly calls to track their success and gain feedback, briefed and delivered marketing collateral for the ambassadors to distribute throughout campus, and tracked and reported redemptions of exclusive promotions offered through the ambassador program - Developed briefs and managed execution of upcoming projects - Reconciled invoices and accruals, as well as helped forecast and manage budget - Tracked and maintained results of marketing pieces and events - Supported the Senior Marketing Manager in all direct mail, partnerships, and store initiatives

New York, New York, Us

- Supported the CMO and the VP of Engagement & Retention in day-to-day administrative tasks, such as: organizing meetings, coordinating schedules, meeting notes and recaps, and gathering and organizing weekly reports from multiple sources- Compiled weekly and monthly results into creative and conclusive presentations to share and report out on with cross-functional partners- Supported project management of the 2017 J.Crew Gift Card Project to increase growth and impact annual demand through the launch of the third party gift card distribution initiative and point of sale merchandising. Partnered with the Visual Team on the design and implementation of the in-store merchandising fixture.- Responsible for the upkeep, tracking, and timely submission of all invoices of Marketing Department- Planned the Marketing Department's various office parties and events, including: securing location, catering, and managing budget

New York, Ny, Us

- Assisted the PR Director and Coordinator with all RTW sample trafficking to ensure maximumbrand coverage- Proactively searched for online, blogger, and celebrity credits to ensure all brand coverage was accounted for- Assisted with editor press appointments- Helped compile monthly press recaps that included all editorial, online, blogger, and celebrity credits- Conducted various research based projects- Updated and expanded media databases and contact lists

Holistic Health Coach Certification, Holistic Health

Bachelor Of Science - Bs, Apparel Merchandising