Marli Bennett Email & Phone Number

Toronto, On

• Oversee the development and execution of television and radio commercials for Tim Hortons’ US market • Build and nurture key relationships with clients to understand needs and exceed performance expectations• Coordinate with clients, creative teams, and project stakeholders to accomplish all objectives in a timely manner• Manage project financials including job dockets, and project budgets worth up to $300,000• Track project progress by facilitating stakeholder meetings and providing clients with regular progress updates• Create documentation to manage client approvals and feedback on ad creative, estimates, and project timelines • Distribute media materials and ensure all internal departments have the necessary information and elements • Lead an Account Executive and Account Coordinator in the development of in-store advertising campaignsKey Achievements:✔ Exceeded annual revenue targets by 15% in 2016 by bringing in over $1.15 million in client revenues and played a key role in helping the American Tim Hortons advertising team surpass the Canadian team in profitability ✔ Led the development and execution of 12 TV and radio commercials for Tim Hortons USA and completed the projects with half the normal budgets and up to 75% faster than the industry standard✔ Earned the opportunity to work on the re-launch campaign and long-term marketing strategy for Aero Chocolate Bars after exceeding all performance expectations for Tim Hortons USA ✔ Contributed to commercials that received the Gold Shopper Innovation Award and the Silver CASSIES award✔ Supported the restructuring of the Tim Hortons USA advertising strategy by working with the client to review their marketing history, identify previous successes, and develop a new innovative look and strategy✔ Always completed all projects within strict budgets and timelines through expert collaboration abilities

Toronto, Canada Area

• Oversaw the development and execution of advertisements for Tim Hortons Beverage & Tim Card • Built and nurtured key relationships with clients to understand needs and exceed performance expectations• Coordinated with clients, creative teams, and project stakeholders to accomplish all objectives in a timely manner• Tracked project progress by facilitating stakeholder meetings and providing clients with regular progress updates• Created documentation to manage client approvals and feedback on ad creative, estimates, and project timelines • Distributed media materials and ensured all internal departments have the necessary information and elements Key Achievements:✔ Oversaw the development of the out-of-home and point-of-purchase advertising for the highly successful “Get Into the Dark” campaign in 2014 to launch the new Tim Hortons Dark Roast✔ Led the creative briefing and out-of-home advertising for the Vancouver test launch of Tim Hortons’ espresso

Toronto, On

• Led the creative direction and execution of the marketing strategy for all Metropolitan Hotels and restaurants• Developed all the promotional and operational material such as hotel collateral, signage, and direct mail pieces• Coordinated with graphic designers and production teams to deliver projects in an accurate and timely manner• Obtained project quotes, facilitated team meetings, tracked progress, and gained approval for creative design• Wrote copy for marketing materials and managed and updated content on metropolitan.com and related websites• Oversaw the financial management for all advertising and promotional projects including budgets and invoices• Accountable for purchasing ad space at competitive prices and negotiating the best possible media buys• Performed consumer research, identified target audiences, and evaluated media outlets for advertising purposes• Ensured suppliers were paid on time by tracking invoices and payments with the accounting departmentKey Achievements:✔ Increased the amount of return customers by over 50% by introducing email marketing strategies targeted towards previous hotel guests that offered various promotions and regular updates ✔ Improved restaurant revenues and attendance by achieving a feature promotion on the Groupon website ✔ Promoted from a junior level to senior level role for always exceeding all work and performance expectations

Toronto, On

Toronto, On

• Designed and implemented public relations and communications strategies for various clients • Coordinated publicity campaigns including press conferences, photo shoots, red carpet events, and press junkets• Built and maintained relationships with key media contacts in print, radio, TV, online media, and photography• Produced communication materials to incorporate key messages, marketing initiatives, and partnerships • Responded to media and internal parties requests, arranged interviews, and distributed publicity materials Key Achievements:✔ Oversaw the communications strategies and press management for various major events and musical festivals including Pride Week, Canadian Music Week, Canadian Music Café at TIFF, and The Images Festival ✔ Helped triple the attendance for the Winter Folk blues festival and raised brand awareness by securing media coverage from various outlets including full-page coverage in the Toronto Star weekly Entertainment section

Postgraduate Certificate, Sport & Event Marketing

Relevant Coursework: Computers Applications for Marketing | Marketing | Advertising & Media Fundamentals

Bssc., Criminology