- Led the creation of visual identity for campaigns and packaging development, focusing on brand growth and user experience (UI/UX).- Analyzed e-commerce performance metrics, proposing design solutions that optimized user experience.- Created Position Cards, the first gender-neutral position deck in the national market, becoming the best-selling game in its launch month and third best-selling product for two consecutive months.Conceptualized campaigns for special dates and new product launches, such as Valentine's Day, Black Friday, and new products, expanding brand presence and improving e-commerce conversion.Achieved:87% ROAS evolution25% improvement in investment/return ratio75% improvement in engagement rate with new layouts85% increase in click-through rate (CTR)23.5% increase in conversion value38% reduction in customer acquisition cost- Implemented strategic funnel analysis with 37% projected growth for 2024 and a consistent 2.62% conversion rate.- Led visual conception of photo and video campaigns from concept to art direction.- Participated in monthly KPI definition and weekly e-commerce performance monitoring.- Implemented significant website improvements including heat map measurement methodologies, Design System implementation, new UI for homepage and product pages.

- Developed design manuals and systems for product launch campaigns.- Created design systems that enhanced campaign efficiency and strengthened brand visual communication.- Implemented Visual Merchandising strategies for pharmacy and physical retail expansionCoordinated with marketing and CRM teams to ensure design met sales and customer engagement objectives.- Supervised multi-channel advertising campaign execution.

- Responsible for brand consistency across all visual channels and creation of campaigns that strengthened QuintoAndar's presence as Brazil's largest digital real estate company.- Led the creation of the first TV campaign in Brazil, managing strategic, visual, and creative aspects alongside the marketing team.- Created integrated campaigns (static ads, animated content, digital, print, landing pages), focusing on user experience and conversion funnel optimization.- Developed CRM workflows that personalized customer communication, increasing retention.- Identified and implemented visual improvements, which increased brand engagement across multiple channels.- Collaborated with product and marketing teams to create consistent visual experiences across all platforms, from digital to physical.- Analyzed performance data and used insights to continuously adjust campaigns and maximize conversion results.

- Supervised social media campaign creation and execution, ensuring messages were consistent and effective across different platforms.- Coordinated hashTAG Social Media team, integrating online and offline strategies for clients across various sectors.- Responsible for strategic planning and new client prospecting actions, strengthening the agency's market presence.- Managed social media projects for major brands, aligning visual and content strategies.- Optimized creative processes, resulting in more agile and effective production.- Collaborated with media and sales teams to align campaigns with clients strategic objectives.

- Led visual design for social networks, developing visual identities for various clients and creating impactful materials for platforms such as Facebook, Twitter, YouTube, and others.- Implementation of high-impact visual strategies, boosting engagement and increasing brand visibility.- Creation of graphic materials that strengthened brands on social media and expanded their reach.- Collaborated with social media and marketing teams to create visual content aligned with brand strategy.- Monitored campaign performance and adjusted creative pieces to improve results and engagement.

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