Marlo Scott Email & Phone Number

Indianapolis, IN, US

Indianapolis, Indiana, United States

• Health Care Provider (HCP)**
• Developed US and global HCP sunset strategies for COVID-19 therapies with Emergency Use Authorizations in 2023-2024. Streamlined commercial activities, consolidating 6 sites into single US HCP website, retiring global.
• Benchmarked diabetes and obesity competition for senior leadership, providing insights and recommendation to pivot to transparent medicine supply messaging on branded and corporate channels and with media in Q4 2023..
• Owned US consumer strategy for COVID-19 therapy launch, focusing on health equity and access during product planning in 2022-2023. Achieved ~90% engagement with 50K diverse consumers in a digital health registry pilot..
• Led US consumer strategy for diabetes partnerships in 2023, evaluating radio and influencer options for ROI and resource requirements. Partnered with PR, media, social listening, analytics teams and agency, ensuring.
• Developed US consumer launch playbook for medicines with short lifecycles (<1 year) and hyper accelerated go-to-market lead-times, leveraging COVID insights and marketing best practices. Encouraged change in marketing.

Indianapolis, Indiana, United States

• Guided creative agency to develop insights-based brand campaign concepts and bold foundational messaging for Alzheimer’s medication in 2022. Championed inclusive strategy through market research; winning animatics.

Indianapolis, Indiana, United States

• Managed 4 PR agencies, yearly budgets, and a direct report. Positioned Lilly as a leader in alopecia areata, ulcerative colitis, rheumatology, atopic dermatology, and migraine in highly competitive environments with.
• 2022 PR launch strategy for Olumiant in hair regrowth resulted in company’s first live primetime Univision interview, 1.8Bn impressions, 307 articles, 99K Lilly.com PR views, 13K twitter engagements.
• Won 2020 President’s Award for Launch Excellence for unprecedented PR-commercial integration with REYVOW launch day firsts including robust website launch, 30 savings card downloads & 1st prescription written.
• Set Lilly PR record of 1.8 Bn media impressions for 2019 Emgality launch in cluster headache. Spearheaded company-first, earned media tour with clinical trial doctor & patient 90 days after FDA approval, delivering.
• Set Lilly PR record of 900M media impressions for 2018 Emgality migraine FDA approval with consumer-centric strategy. Developed compliant, paid 7-minute Emgality tv segment on Dr Oz with clinical trial patient & doctor.
• Secured industry-first, live interviews at NYSE for BU president for Emgality’s 2018 FDA approval, resulting in company’s highest stock price in history. Repeated for 2019 cluster FDA approval and for a 2020.

62 Carmine Street, NYC NY 10014

• Brand Strategy, Consumer Experience & Marketing – Built Sweet Revenge into a nationally recognized business during a recession as world’s first and only restaurant with cupcake, wine, and beer pairings. Achieved.
• Nationally Recognized for Innovation – As brand spokesperson, appeared in WSJ, Entrepreneur cover story (Innovators Video, Article, Magazine Cover), Ink from Chase ad campaign (Tv Spot, Print, Press Release), E&Y.
• Business Expansion & New Product Development – Evolved simple SKU model into a full-service restaurant with consumer products, events, classes and 8 trademarks. Developed curriculum, collateral, packaging, display.
• Operational Excellence – Successfully managed P&L, balance sheet & cash flows for 10 years. Developed 50-vendor network. Systematized business. Implemented labor and cost controls. Ensured legal, HR, consumer and.
• Human Capital Management – Hired 150 employees 2008-2017. Fostered collaborative, empowered, entrepreneurial workplace. Managed and developed diverse, 12-person team.

New York, New York, United States

Boutique Consulting, Motivational Speaking, Corporate Team-Building and Small Business Classes. Clients included Disney, Accenture, New York University, the University of Michigan (Ross School of Business) and Success Women’s Conference.

Greater New York City Area

• Managed $11 Million B2B Content Solutions Business – Oversaw 5-person sales/marketing/operations team responsible for content licensing, custom publishing, advertorial solutions, reprints, e-prints, merchandise.
• Innovation – Negotiated Time’s first-ever co-branded book deal with client, generating $750,000. Oversaw editorial production. Deal resulted in launch of new business solution aggressively marketed by company and.

Greater New York City Area

• Drove Revenue & Profit Growth – Delivered track record of growth including incremental $1.5M in net income in 2006. Achieved 32% growth vs 2005 and was 15% ahead of budget through product re-engineering, marketing.

New Jersey

• Drove CNBC Global Presence Through Partnerships – Assessed brand-licensing opportunity in domestic newsletter category. Negotiated $1 million production and content services deal with Japanese partnership.
• $40 Million Joint Venture – Managed $40 million P&L for CNBC Europe and CNBC Asia including annual operating plan, quarterly estimates and closes and relationship with JV partner Dow Jones.
• Hedge Strategy – Developed hedge strategy to mitigate $8 million currency risk for CNBC Europe in the face of global currency volatility (2003). Partnered with GE Capital.
• Financial Planning & Analysis – Responsible for quarterly and annual closes, account reconciliations, budget vs forecast vs estimate analyses and presentation decks for senior executives.

Greater New York City Area

• Process & Project Management – Developed, negotiated and led implementation of initiatives which generated brand licensing revenue. Managed project conception, creation and execution.
• Internal Strategy Consultant – Developed strategy decks, advised senior management, and developed deal pipeline of $5 million in licensing and $200 million in acquisition opportunities in consumer magazine, radio and.
• CNBC News Stores Brand Launch: National Retail Initiative – Led branding, execution and launch of flagship retail initiative for CNBC News stores in US airports in 2002. Collaborated with external partner and led.
• CNBC University Brand Launch: National Investor Education Partnership – Led planning, execution and launch of an investor education partnership, CNBC University. Spearheaded seven-person cross-functional team through.
• Managed John Wiley & Sons Relationship – Oversaw the launch of two titles.

Greater New York City Area

• Delivered $3M Net Income – In 2001 closed production/syndication JV with Heart-Argyle. Developed forecast methodology for TV stations, networks and internet businesses. Presentations to executives.
• Strategic industry and competitor analyses; financial modeling for joint ventures, investments, divestitures; risk and opportunity assessments; deal due diligence.

Indianapolis, Indiana

Indianapolis, Indiana

Mba, Corporate Strategy

Activities and Societies: Commencement Speaker; Recipient, Innovation in Education Award; Founder of Entertainment, Media & Sports Club

Bs, International Management

Activities and Societies: Cum Laude; 1993 Outstanding Student; Presidential Full-Tuition Scholarship