Marlou Molenaar Email & Phone Number

Stadshart Amstelveen

Unibail-Rodamco-Westfield is Europe's leading listed real estate company, specialized in shopping centres. It owns 83 prime shopping centres, where value creation is ensured by active shopping centre management. Stadshart Amstelveen is a shopping centre with more than 150 stores near Amsterdam, owned by Unibail-Rodamco-Westfield. It is labeled as a 'four star centre' in terms of services, and more than once rewarded as 'the best shopping centre of the Netherlands'. It received twice a marketing award for its attractive events; in 2017 for the LEGO experience.I'm proud of the iconic events I organised for this beautiful shopping centre, like the SBS6 Kerstparade and the LEGO events. And also to have developed the Amstlvn Stories video series for Facebook and Instagram to introduce the centre's retailers and experience in a playful way. My activities:- Developing positioning and marketing strategy Stadshart Amstelveen- Developing the marketing plans from strategy, market research analysis and trends to campaigns and events. - Writing creative content for e-mail campaigns and social media campaigns- Media buying and communication planning- Helping retailers to get the best out of their brand in our shopping centre- CRM: loyalty database management with 150k+ records- Online strategy: Content marketing through social media (Facebook, Instagram), website, apps. Digital campaigns (online banners, pre-rolls, games) - Creation and organization of events; partnerships with SBS6 Kerstparade, LEGO, Pokémon GO and Avontuur.- Maintaining budgets

Almere Stad Area, Netherlands

Unibail-Rodamco-Westfield is Europe's leading listed real estate company, specialized in shopping centres. It owns 83 prime shopping centres, where value creation is ensured by active shopping centre management. Citymall Almere is a shopping centre in Almere Centre, owned by Unibail-Rodamco-Westfield. Citymall Almere has more than 120 shops, striking architecture and 10 million visitors per year.I'm proud to have built together with external stakeholders on the Almere brand resulting in a integral marketing approach throughout the whole centre. My activities:- Developing marketing strategy Citymall Almere- Media buying and communication planning- Campaign management- CRM database management - Online strategy: Content marketing through social media (Facebook, Twitter, Instagram, Pinterest), website, apps. Digital campaigns (online banners, pre-rolls, Facebook games) - Creation and organization of events, like partnerships with Cirque du Soleil, Stage Entertainment and Reebok- Maintaining budgets- Analyzing market research- Maintaining relationships with store retailers, tenant union and external stakeholders

Eventpartners provides organizers of events with automated invitation and registration as well as on site registration of visitors. Techniques like websites, online registration forms, online payment, barcode(scanning), RFID, SMS, email and postal mailings are extensively used to accomplish state of the art communication between organizers and visitors. Professional solutions are available for: internal business events, business relations events, exhibitions, conventions and commercial events.My activities:- Project management (from quotation to event date)- Several sales and marketing activities- Managing corporate website (CMS)- Translating the needs of the client in solutions processed by software programmers- Frequent customer contact (offering advise and concrete solutions)- Financial administration

- Managing about 12 cash desk employees - Financial administration- Planning - Logistics administration- Customer service - Allrounder at every department in the store

- Organising events and activities in order to increase the social cohesion in the different villages- Working with volunteers- Contributing at the development of a "village plan"- Organising village meetings

Ma, Communication Sciences

Activities and Societies: Student Union Mercurius: Commission for weekends and trips

Ba, Leisure Management

Activities and Societies: Internship at Gemeente Langedijk: organising several kinds of activities to increase social cohesion.

Bachelor'S Degree, Culture And Society

Activities and Societies: English, French, German, Art history, History, Mathematics, Economics