Marlyn Santos Email & Phone Number

Florida, United States

Remote

• Santos Strategies, LLC — Transforming Insights into ImpactAt Santos Strategies, LLC, I bring over 15 years of strategic marketing expertise to global brands and businesses breaking into new or evolving markets. My.
• Custom Campaigns That Connect: I craft marketing strategies that resonate with target audiences, blending data-driven insights with creativity to drive brand loyalty and customer engagement.
• Global Reach, Local Insight: Specializing in multicultural and market-specific campaigns, I help brands make meaningful connections with diverse audiences.
• Versatile, On-Point Expertise: From brand launches to market disruption, I’ve done it all. My experience spans digital strategy, grassroots marketing, and omni-channel engagement, ensuring impactful campaigns that meet.
• Flexible, Contract-Based Partnership: Whether you’re looking for a project-specific consultant or ongoing support, I offer tailored solutions that work around your needs.Let’s collaborate to turn your business goals.

Miami, Florida, United States

• As a contract consultant, I had the exciting opportunity to join NASCAR’s newly formed marketing team at Homestead-Miami Speedway, providing strategic support in the lead-up to the 2023 4EVER 400 Presented by Mobil 1..
• Grassroots Marketing & Fan Engagement: Led grassroots campaigns and fan engagement initiatives, using data-driven insights to connect with the community and coordinate seamlessly with NASCAR’s core team to deliver a.
• Content Partnerships & Brand Amplification: Built partnerships with content creators to amplify NASCAR’s reach and deepen connections with South Florida’s motorsport community.
• Media Strategy & Asset Optimization: Supported media planning by refining buying strategies and assets to ensure each campaign touchpoint resonated with fans and maximized impact.This role allowed me to bring my.

Miami-Fort Lauderdale Area

• Responsible for creating a longstanding connection with the community, owning the brand story, and leading all local marketing and community strategies with the goal of increasing revenue and market share for the.
• Developed and executed hyper-local marketing plans, campaigns, and tactics for 200+ stores within general and US Hispanic markets, which influenced customer habits and generated an increase in foot traffic and.
• Collaborated with hundreds of local organizations and vendors to implement community initiatives that increased brand visibility, resulting in increased customer engagement and boosted annual sales.
• Hispanic customer insights and local expert in all US Hispanic core markets and led the marketing and opening strategy for several waves of the company's first-ever Hispanic banner, Fresco y Más.
• Leveraged media (traditional, paid, digital, social, and loyalty channels) to influence customer behavior and reach business objectives in overarching marketing strategies, resulting in a increase in customer.
• Conducted market research and data analysis to identify key customer segments and tailored marketing campaigns to their preferences, delivering increased customer conversion rates.

Overview: To encourage collaboration through Cultural immersion, Education & Development, and Community Involvement by delivering awareness and understanding of the nuances of the Hispanic culture to all associates through our four pillars, Cultural Immersion, Education & Development, and Community Involvement.

Jacksonville, Florida, United States

• Managed hundreds of renewals, competitive impact, and community partnership plans.
• Streamlined processes and reduced costs while achieving business objectives as the company emerged from bankruptcy.
• Developed successful campaigns, strategies, and templates designed to acquire and retain customers, still used today.
• Simultaneously managed marketing projects, planning and executing stages successfully across channels and segments.
• Led media buying and coordinated campaigns from start to finish, including outlining scopes and planning roadmaps.

Jacksonville, Florida, United States

• Organized presentation decks, signage, and collateral for events and promotions.
• Implemented tracking systems to monitor campaign analytics.
• Executive produced first photography catalog, which set the company's brand standards and is still used today.

Jacksonville, Florida, United States

• Project managed, tracked milestones, and communicated roadblocks for the company's new loyalty program.

Jacksonville, Florida, United States

• Edited and proofread Winn-Dixie's print circular, in English and Spanish, reaching millions of households weekly.

Jacksonville, Florida, United States

• Managed and screened Certificates of Insurance for all vendor onboarding.

Clinton, New York, United States