Marnie Wirth Email & Phone Number

Minneapolis, Minnesota, United States

• Develop and productize insights and analytics solutions to propose/sell to current and prospective clients.Lead custom consulting projects for clients based on unique business needs, strategic opportunities and.
• Business intelligence: Brand growth strategies, opportunity sizing, goal setting, budget planning, seasonality analysis, measurement framework & solutions (brand + business)
• Data-directed audience planning: Segmentation, personas, profiles, journeys, activation
• Industry intelligence: Culture, consumer and media trends; category & competitive landscapes
• Communication & media strategy: Partner with account and new business teams to uncover and apply insights to strategic approach

Greater Minneapolis-St. Paul Area

• Developed and lead the Media Insights team which provides centralized expertise, knowledge and resources to drive insights-led, strategic planning across the agency.
• Lead the team in identifying and presenting consumer, business and industry insights to drive strategic direction
• Lead target audience development for clients and campaigns – sizing, segmenting, profiling
• Conduct audits on category trends and competitive landscapes
• Author and present work to clients at key moments in the strategic planning process
• Evaluate and recommend media/data vendor partnerships that provide consumer behavioral insights for profiling and targeting audience segments and measuring outcomes

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Led client efforts within consumer marketing and communications planning all in collaboration with creative teams and other client partners.Partnered with client creative agencies in developing insights-based communication strategyOversaw all aspects of the media planning process, while managing, developing, and delegating to a team of direct reportsLed.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area