Marnie Wirth Email & Phone Number

Minneapolis, Minnesota, United States

Develop and productize insights and analytics solutions to propose/sell to current and prospective clients.Lead custom consulting projects for clients based on unique business needs, strategic opportunities and audience prioritiesLead and develop the Insights and Research team that supports all client accountsTrain client account teams on insights tools, processes, and best practicesEvaluate, negotiate, and contract 3rd party data and research partners Author thought-leadership reports and white papersAreas of focus: • Business intelligence: Brand growth strategies, opportunity sizing, goal setting, budget planning, seasonality analysis, measurement framework & solutions (brand + business)• Data-directed audience planning: Segmentation, personas, profiles, journeys, activation • Industry intelligence: Culture, consumer and media trends; category & competitive landscapes• Communication & media strategy: Partner with account and new business teams to uncover and apply insights to strategic approach

Greater Minneapolis-St. Paul Area

Developed and lead the Media Insights team which provides centralized expertise, knowledge and resources to drive insights-led, strategic planning across the agency.• Lead the team in identifying and presenting consumer, business and industry insights to drive strategic direction• Lead target audience development for clients and campaigns – sizing, segmenting, profiling• Conduct audits on category trends and competitive landscapes• Author and present work to clients at key moments in the strategic planning process• Evaluate and recommend media/data vendor partnerships that provide consumer behavioral insights for profiling and targeting audience segments and measuring outcomes • Lead projects that build upon audience segmentation research, including mapping segments into syndicated research and pushing to data companies to model addressable look-a-like segments• Consult on campaign measurement plans, evaluating, recommending and executing research-based solutions• Author/edit topical thought-leadership reports on industry and consumer trends to be shared across agency and clients• Evaluate, recommend and contract agency research and data insights vendors (manage $1 million budget)• Key accounts: Walmart, Beats by Dre, Behr, Dick’s Sporting Goods, Alaska Airlines, New Business

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Led client efforts within consumer marketing and communications planning all in collaboration with creative teams and other client partners.Partnered with client creative agencies in developing insights-based communication strategyOversaw all aspects of the media planning process, while managing, developing, and delegating to a team of direct reportsLed media plan development and execution from inception to completion, including collaboration with internal client owned and earned media teamsResponsible for preparing and presenting media recommendations: strategic framework, insights, tactical plans, etc. Served as primary day-to-day client contact Accounts: Target, Reelz Channel

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area