Marny Bowman, M. Ed. Email & Phone Number

- Designed and implemented Tier 1 & 2 interventions based on DIBELS, MAP and other assessment data which contributed to average scholar growth of 41%, or 132 points, on literacy performance assessment.- Develop and teach standards-aligned lessons in ELA, phonics, math, and science. Assess and analyze data to design targeted interventions for all students to address specific learning needs. - Create a positive classroom culture and mitigate undesired classroom behaviors by creating relationships with students and families, using a positive behavior management plan, PBIS, restorative practices, and Social emotional learning.- Induction lead, mentoring and assisting new teachers in their first years of teaching.

- Teach targeted literacy lessons (phonics, writing, reading comprehension) based on Fundations curriculum for students recommended who need to fill learning gaps and/or to prepare for the upcoming school year. - Adapt whole-group lessons based on existing STARR data and newly administered pre-assessment data to best support the students’ learning needs during the 4 week program. - Communicate with families via newsletter and email weekly and by phone as needed.

East Elementary

Greater Pittsburgh Area

Manage the Marketing team focused on technical publications. Mentor Marketers and collaborate with stakeholders to develop and manage creative campaigns for high-visibility products, including the organization's flagship publishing platform. Budget responsibility of $1.2M+.

Greater Pittsburgh Area

Manage the account team for the agency's largest client. Act as Agency leadership. Directly manage and mentor staff.

- Manage integrated Marketing projects and campaigns for numerous Fortune 1000 clients in the Retail, Healthcare and Non-profit sectors. - Consult with clients to plan multi-channel, integrated marketing programs such as Direct Mail campaigns, QR bar codes, custom web-based program development, creative design, website landing pages, Email Marketing, web-to-print portal development and more.- Recommend strategy and best practices to maximize ROI and achieve stated goals. - Execute campaigns and manage projects, employing excellent project management skills.- Work with outsourced resources and vendors to execute agile projects. Articulate client vision and project requirements into clearly-stated written and oral instructions through creative briefs and project plans.

- Performed secondary market research primarily in the Retail and Hospitality verticals. - Performance and Management of all Marketing initiatives including online advertising, collateral development, tradeshow management, company newsletter, sales tools, and website management.- Led the product innovation team (a product development project) focused on generating innovative product ideas. Defined objectives and deliverables, communicated timeline and budget, delivered project status updates, held project meetings and brainstorming sessions. Garnered constant feedback from key stakeholders through online surveys.- Increased ranking on major search engines up to 200% in a single month, in many instances securing a #1 ranking on Google search for targeted search terms. - Created, optimized, updated and promoted website content including landing pages. Maintained Social Media presence on blog, Facebook, and Twitter.

Formulated and implemented comprehensive B-to-B marketing campaigns which led to 83% increase in new leads generated and 52% Sales growth in first year. - Developed, planned and managed all Marketing initiatives with a focus on the direct channel – Direct Mail campaigns, inside sales group management, online and offline advertising including organic and paid SEO, Google AdWords, Overture (Yahoo) search campaigns, print advertising, advertorials, Email Marketing and Tradeshows.- Translated corporate vision into Marketing department strategy. Set short- and long-range departmental goals, objectives and tactics. Had complete P&L responsibility for department. - Established and managed Inside Sales program, leading to 120% ROI in first year and beating expected payback period by six months.management- Hired, trained, mentored and managed every day activities of Sales and Marketing Department staff of up to 6 professionals. Held staff accountable for meeting objectives. Conducted performance reviews and continuous performance coaching.- Created a tracking system to analyze the results of all Marketing initiatives. Used metrics to derive and implement actionable programs to drive growth. - Functioned as member of Executive team, assisting with overall company direction and employee leadership.

Coordinate various Marketing and Merchandising activities for internal stakeholders. Work with Product and Category Managers to secure new products, analyze sales trends and perform sku rationalization,

Master Of Education - Med, Elementary Education And Teaching, Pre-K Through 4Th Grade

B.S., Business Administration, Marketing Major

Activities and Societies: American Marketing Association, National Honors Society3.66 GPA