Marnye Hall Email & Phone Number

Atlanta, Ga, Us

Cincinnati, Oh, Us

Led consumer facing brand strategy for established and emerging multi-platform brands in the national and local information space. Collaborated with creative, design and editorial to craft marketing voice that reflected marketplace position. Used qualitative and quantitative research, including consumer behaviors to build go-to-market strategies.Partnered with key stakeholders to build 360 campaigns to reinforce brand message. Created and delivered strategic presentations to national and local leadership.Developed a staff workshop to deepen the understanding of brand and creative execution. This workshop led to elevated creative that contributed to increased consumer engagement with station content.

Developed social media strategy for clients.Coached academic professionals on building brands using social media tools.Consulted with scientists to develop storytelling skills.

New York City, Us

Leader of creative team supporting CNN, CNN International and CNN en EspañolBuilt award-winning campaigns for original series and CNN prime timeManaged production budgetsCollaborated globally with external creative teamsStrengthened partnerships with sales and sponsorship clients Mentored new talent

New York, Ny, Us

Led a remote team in developing strategic marketing creative for CNN and HLN brands including CNN International.

Atlanta, Georgia, Us

Directed creative for CNNi’s weekly/monthly content + daily promotion of CNN’s flag ship prime time shows.Developed creative for the launch of HLN’s launch of original series “Something’s Killing Me.”Developed strategic promotion for CNN Special Report, one hour documentaries on crime, national security and global affairs.

Atlanta, Georgia, Us

Developed promotional content for CNN Special Report, the most honored documentary series in cable newsManaged content and staff for daily production deliverables Mentored new and seasoned staff on CNN production process

Atlanta, Georgia, Us

Wrote and produced daily topical promos for Erin Burnett Outfront and Anderson Cooper 360. Pitched and produced innovative promo concepts for CNN in-house documentaries and interview exclusives.Project managed video shoots on location with key talent for the This is CNN branding project.Wrote engaging copy for integrated promotion that was used in on-air pop up ads, talent reads and as banner ads to increase click-through rates on CNN.com.Mentored new and seasoned staff on CNN production process.

Atlanta, Georgia, Us

Created and managed cross-platform international promotional campaign for CNN Heroes, a CNN network initiative focused on telling stories about the impact of nonprofits worldwide.Wrote and produced video presentations focused on CNN branding initiatives for annual ad sales road shows.Organized and executed video and still shoots with CNN talent for Television Critics Association and Upfront presentations.Supervised rough-cut, composite and audio edit sessions.

Atlanta, Georgia, Us

Strategically conducted video searches using an online database to select media for CNN promotions and public service announcements.Led projects that used company on-camera interviews for internal use.

Atlanta, Us

Crafted script copy for local, national and international news stories distributed to more than 800 Newsource affiliates.Originated script copy for two-minute video piece highlighting the latest business stories and market activity.

Bachelor'S Degree, Radio And Television And French

Storytelling In Modern Media

French Language And Literature