Lead the development and execution of event marketing strategies, serving as the go-to expert for direct sales, SMB, and MDU/community marketing collateral, including a comprehensive redesign of key materials.Revamp sales collateral for direct sales, B2B, and MDU/community teams, refining messaging to better communicate value propositions and create a more compelling sales narrative.Enhance the event marketing program by optimizing event calendars, aligning staffing resources… Show more Lead the development and execution of event marketing strategies, serving as the go-to expert for direct sales, SMB, and MDU/community marketing collateral, including a comprehensive redesign of key materials.Revamp sales collateral for direct sales, B2B, and MDU/community teams, refining messaging to better communicate value propositions and create a more compelling sales narrative.Enhance the event marketing program by optimizing event calendars, aligning staffing resources, and introducing creative sales strategies to boost community engagement.Plan and execute ribbon-cutting ceremonies and service launches across new markets in California and Arizona, driving brand awareness and accelerating market entry. Show less

Enhanced nationwide customer experience, leveraging data insights, industry trends, and cross-functional collaboration to drive revenue growth.Managed customer engagement strategies across Cox Media's 10 regions, utilizing data and surveys for program development and sales alignment.Collaborated with regional marketing leaders to create localized incentives and gather feedback on customer experience initiatives.Coordinated with performance and product marketing teams on… Show more Enhanced nationwide customer experience, leveraging data insights, industry trends, and cross-functional collaboration to drive revenue growth.Managed customer engagement strategies across Cox Media's 10 regions, utilizing data and surveys for program development and sales alignment.Collaborated with regional marketing leaders to create localized incentives and gather feedback on customer experience initiatives.Coordinated with performance and product marketing teams on product launches and email campaigns to boost lead generation.Launched a new social media program with short-form video content, increasing digital engagement and elevating brand presence. Show less

Created and distributed sales packages for high-value assets, leading sales meetings and collaborating on client and agency solutions.Led process improvement initiatives, refining messaging and storytelling skills, resulting in streamlined operations and improved sales effectiveness.Developed sales enablement materials including pitch decks, value propositions, and capabilities decks.Supported premium sports sales, automotive initiatives, and television products… Show more Created and distributed sales packages for high-value assets, leading sales meetings and collaborating on client and agency solutions.Led process improvement initiatives, refining messaging and storytelling skills, resulting in streamlined operations and improved sales effectiveness.Developed sales enablement materials including pitch decks, value propositions, and capabilities decks.Supported premium sports sales, automotive initiatives, and television products, maintaining #1 local revenue share in San Diego.Collaborated with stakeholders to launch high-profile opportunities, generating over $2 million in annual revenue. Show less

Managed marketing content library and pitch deck templates to align with brand guidelines.Cultivated partnerships with community and third-party entities, generating over $1 million in revenue.Produced web content, sponsorship materials, digital assets, and other collateral elements.Generated over $1 million annually in non-profit revenue, contributed to sports content growth, and helped achieve top-performing market status, leading to revenue gains exceeding $8 million… Show more Managed marketing content library and pitch deck templates to align with brand guidelines.Cultivated partnerships with community and third-party entities, generating over $1 million in revenue.Produced web content, sponsorship materials, digital assets, and other collateral elements.Generated over $1 million annually in non-profit revenue, contributed to sports content growth, and helped achieve top-performing market status, leading to revenue gains exceeding $8 million per year. Show less

Managed marketing budget and strategy, expanding brand presence through social media and email/demand programs.Grew annual golf tournament revenue to over $450K, event/banquet business to over $300K, and total course revenue to over $2.5 million from 2012-2015.Increased average unit rate by over 15% during the same period.Coordinated the opening of Warner Springs Ranch post-acquisition in 2014, overseeing POS system installation, vendor setup, and staff training for a… Show more Managed marketing budget and strategy, expanding brand presence through social media and email/demand programs.Grew annual golf tournament revenue to over $450K, event/banquet business to over $300K, and total course revenue to over $2.5 million from 2012-2015.Increased average unit rate by over 15% during the same period.Coordinated the opening of Warner Springs Ranch post-acquisition in 2014, overseeing POS system installation, vendor setup, and staff training for a successful launch. Show less