Marco Serrano Email & Phone Number

Philadelphia, Pa

- Drive brand awareness in public forums, print and social media by effectively and creatively communicating the company’s vision and goals- Direct and create all videography and photography for website, social media, marketing and catalogues- Steward partnerships with key media and industry experts to grow media impressions and support continuous business growth- Manage product review calendar and relationships with key industry influencers- Design creative content and calendar for digital marketing campaigns through Facebook, AdRoll and MailChimp- Ensure brand remains focused on founding principles of eco construction and minimalist design- Oversee and direct product development, material sourcing and manufacturing

Philadelphia, Pa

- Collaborate with commercial partners to capture brand, lifestyle and product images that tell the story of their brand- Capture photographs for weddings, live events and portraits- Edit and prepare images for print and web- Attend all meetings with clients to estimate costs and develop a budget

Atlanta, Ga

- Fully assessed restaurant’s readiness to open including staffing, front of house set-up, procedures, training and inventory- Designed, implemented and trained staff on operating, security, service and administrative procedures- Analyzed IT system functionality and collaborated with developer on changes to increase efficiency- Managed launch and first two months of operations

Atlanta, Ga

- Represented company on year-long travel adventure- Created engaging videos showing kigo footwear’s versatility, durability, and appeal as well as the brand’s adventurous spirit- Captured brand | lifestyle images of kigo footwear, building an effective travel photo catalogue for marketing campaigns- Contributed to travel adventure blog through videography and photography at www.vamoskigo.com

Atlanta, Ga

- Skillfully operated high-volume Latin tapas restaurant and nightclub - Grew annual gross sales, met quarterly expense budgets, and proficiently managed inventory to ensure target net profits- Managed staff of 40 employees, responsible for payroll, promoting, hiring, training, and scheduling to ensure efficient operations and exceptional customer service- Grew sales of targeted liquor | wine | beer products through the development of strategies directly with brand ambassadors [Absolute | Cruzan | Bacardi] and distributors [United Distributors | National Distributing Company | Empire Distributors | Prime Wine and Spirits | Quality Wine and Spirits | Georgia Crown Distributing Company]- Responsible for managing monthly liquor | wine | beer budget, tasting and selecting new products, and representing the restaurant at liquor | wine | beer trade shows- Organized and executed four festivals per year, responsible for staffing, inventory forecasting and management, sales projections, guest safety, law and permit compliance, and partnership with local authorities including firefighters, police officers and city inspectors- Organized and executed corporate events, building relationships with clients including Ernst & Young, Deloitte, The Coca-Cola Company, Turner Broadcasting and Georgia Tech- Organized and executed movie and television wrap parties, building relationships with clients including Get Low, Hall Pass, Zombieland, and Drop Dead Diva- Developed training manuals for customer service, food and wine, equipment maintenance, as well as an employee handbook- Oversaw restaurant’s technology upkeep and maintenance, including 11 terminal point of sale system, credit card processing system, security system, and video | audio | lighting equipment for daily live bands and DJs- Collaborated with Chef to guarantee company-wide consistency between front of the house and back of the house staff and processes, ensuring an exceptional guest experience