Edwin Marrero Email & Phone Number

Dallas, Texas, United States

Maintain, nurture, and grow relationships with assigned key accounts to grow the company,including the development of new account business.Thoroughly understand and use key account information to improve POS, turn, margin, in-stocks, and forecast accuracy to increase the accounts and the company’s profitability.Develop marketing strategies to develop and/or increase sales in assigned segment of business.Work with function departments such as Engineering, Operations, Distribution and Finance.Review and provide direction to sales forecasting activities.Meet with key prospective customers while assisting sales representatives with developing andmaintaining relationships and negotiating and closing deals.Establish and maintain relationships with current customers and key strategic partners.Meet or exceed sales goals for the segment assigned.Prepare periodic sales reports showing sales volume, potential sales, and areas of proposedcustomer base expansion.

Dfw

Participate in sales development programs designed to assist with account penetration, product knowledge, and recruiting and developing a sales teamPartner with the internal recruiting department to grow the sales teamI’m the face of the recruiting effort, leading the charge in the recruiting process—from interviewing to selecting and hiring sales candidatesExecute corporate initiatives and sales plans to make sure sales representatives are successfulDevelop sales representatives as they grow their own business using our sales programs

Southwest & Central Us

Managed commercial and retail operations for 178 locations and 2,300+ associates. Established annual plans and maintained one-year outlook on sales growth, budgets and forecasts, business trends, new store site selection and openings and bench strength. Develop strong partnerships with key decision-making of strategic and national accounts aimed at achieving growth for commercial side of business.• Facilitated customer service training resulting in an increase in sales of 4%-%5 immediately after training.• Directed the roll out and implementation of a new commercial account (150 across the region) equivalent to $1.5MM in weekly sales• Analyzed sales, margins, payroll number weekly/monthly/quarterly to develop a strategic plan to drive sales in the markets that were down. Visited affected market, created a series of calls with the local team and the AD to review results, behaviors, and actions. Saw an 8%-10% sales increase in 30-45 days.• Created a contest to drive sales in the region. Top 3 areas in the month with the greatest increase in comps, the AD will win $500, $250, and $100 respectively and I provided the daily and WTD tracking of sales as well as twice a week call with the AD to keep the energy level and engagement high. In turn we were able to deliver positive results of 15%-18% comp increases on the top areas.

Regional Offices In Dallas/Fort Worth Area (Tx, Ar, Ok & Nm)

Managed commercial and retail operations for 130 locations and 1,900+ associates. Partnered with SVP of Operations to continuously improved operational procedures/processes, shared best practices, and created new, innovative ways to meet strategic objectives. Maintained a high standard of customer service that created superior customer experiences and loyalty. • Developed DFW market. Collaborated and facilitated opening 35 new locations in DFW successfully in 18 months timeframe.• Coached commercial accounts managers in the sales process. Conducted and collaborated in quarterly training sessions that included role playing for the CAMs, review of loyalty programs, and interactive product training sessions with vendors. Commercial sales increased 5-7% within weeks after completing training. • Collaborated with the integration team post acquisition of new company, Carquest Auto Parts. Established and initiated communications plan for all stakeholders. Determined mid and lower-level company structure. Established clear expectations and brough important topics to the forefront earlier. This created a seamless transition for our team members and customers resulting in 80% market share retention.• Targeted underperforming areas to maximize potential. Diagnosed recently acquired underperforming area, focused on people, processes and implementation of initiatives. Identified opportunities, created a 30-60-90 detailed action plan for the area, delegated the plan to the District Manager, Commercial Account Manager and Store Managers to follow and execute and we were able to see a 15% sales improvement and an 5% margin improvement.

Managed commercial and retail operations for 15 locations and 180+ associates. Achieved district total sales and profitability goals. Ensured commercial customer retention & relationship growth in the market. Selection, hiring, development, goal setting, performance mgmt., coaching, engagement and retention of General Managers and Core 4 team members. Ensured proper staffing levels throughout the district. Ensured execution of all inventory & operational standards within the district. Conducted regular store visits providing action plans to achieve full market potential. • Top District Manager in the Region in 2005 and inducted in the Leaders Circle Award in 2006 for Sales (DIY & DIFM), Margin, Inventory, Retention and EBITDA• Established inventory control procedures. Reduced shrinkage and controlled costs. Exceeded store goals and maintained gross profit of an average of 34% to 38%.

Successfully implemented our selection process maintaining our talent pool withsufficient qualified candidates to support all of Discount Auto Parts internalgrowth objectives• Responsible for properly staffing the stores and conducting ManagementDevelopment Operational Training• Conducted and participated in job fairs in Georgia, Central & West Florida torecruit potential candidates

Hire, mentor and train new team members, encourage team building througheffective leadership communication and people skills• Promote excellent customer service through successful merchandising, handlingof returns and store maintenance• Handle automotive systems, electronic/paper cataloging and inventory control• Perform internal auditing of stores. Oversee the management of three stores andCommercial Line with a total of 31 employees

Masters Degree, Business

Bachelors Of Business Administration, Business