Marselle De Kock Email & Phone Number

Cape Town, Wc, Za

City Of Johannesburg, Gauteng, South Africa

• Manage multiple digital clients, both project and retainer-based clients, through multiple channels.• Manage campaigns and communication on a day-to-day basis • Manage client expectations and service delivery by being a focal point for day-to-day interaction.• Master client business and relationships to be a client partner, ensuring longevity and partnership.• Drive all financial requirements and processes.

Johannesburg Area, South Africa

Digital Strategist• Aligned digital marketing strategy with client’s business strategies.• Developed high-level ideas and created campaigns and projects for clients.• Planned and manage strategic workshops with clients.• Developed detailed digital audits, which included evaluation of client business environment• Social media duties including content creation review, along with monthly reporting (sharing insights and recommendations to be implemented and measured… Show more Digital Strategist• Aligned digital marketing strategy with client’s business strategies.• Developed high-level ideas and created campaigns and projects for clients.• Planned and manage strategic workshops with clients.• Developed detailed digital audits, which included evaluation of client business environment• Social media duties including content creation review, along with monthly reporting (sharing insights and recommendations to be implemented and measured the following month)Account Management• Account Manager overseeing all clients for Firewater.• Took on an advisory role on client engagements, serving as a digital strategy advisor to clients.• Developed client pitches and proposal creation• Created Client Cost Estimations and quotes for projects and retainers. Show less

• Planned, developed, managed, and executed all digital marketing campaigns on all online platforms including websites, email marketing and SEM • Measured and reported daily on all digital marketing campaigns and assessed against goals (ROI, KPIs)• Designed, built, and maintained social media• Created content for marketing material• Managed website updates• New Product Development –carried out NPD marketing functions• Created and managed annual brand plan•… Show more • Planned, developed, managed, and executed all digital marketing campaigns on all online platforms including websites, email marketing and SEM • Measured and reported daily on all digital marketing campaigns and assessed against goals (ROI, KPIs)• Designed, built, and maintained social media• Created content for marketing material• Managed website updates• New Product Development –carried out NPD marketing functions• Created and managed annual brand plan• Created monthly sales forecasts and marketing spend budgets• Managed PR activities for brand Show less

Brighton, United Kingdom

• Marketing manager for various exhibitions• Implemented detailed marketing campaigns to attract visitor attendance to the trade exhibitions, support the exhibition sales efforts.• Briefed the design department for the creative that is required.• Copywriting and proofreading marketing material.• Managed budgets for shows. Making sure all invoices are signed off and allocated correctly on the budget.• Digital marketing activities• Setting up visitor… Show more • Marketing manager for various exhibitions• Implemented detailed marketing campaigns to attract visitor attendance to the trade exhibitions, support the exhibition sales efforts.• Briefed the design department for the creative that is required.• Copywriting and proofreading marketing material.• Managed budgets for shows. Making sure all invoices are signed off and allocated correctly on the budget.• Digital marketing activities• Setting up visitor registrations, week by week comparisons of current registrations vs. previous years.• Worked closely with exhibitors on all marketing requirements. Show less

London, United Kingdom

• 3 Month contracting role to role to ensure the delivery of Heathrow’s advertising campaign for Summer 2015.• Acted as a link between Heathrow’s Advertising and Brand department and external media agencies.• Liaised with internal and external stakeholders to ensure effective marketing deliverables were met and integrated across the channels, as well as assuring the deadlines were being adhered to, working closely with the various departments within Heathrow, as… Show more • 3 Month contracting role to role to ensure the delivery of Heathrow’s advertising campaign for Summer 2015.• Acted as a link between Heathrow’s Advertising and Brand department and external media agencies.• Liaised with internal and external stakeholders to ensure effective marketing deliverables were met and integrated across the channels, as well as assuring the deadlines were being adhered to, working closely with the various departments within Heathrow, as well as external agencies which included Saatchi Masius and iCrossing.• Took part in decision making – from casting to voice over’s and product shots.• Developed a week-by-week campaign tracker to assure we kept to deadlines, as well as creating action lists to be adhered to.• Assisted in delivering the marketing campaign to meet Heathrow’s brand and commercial objectives Show less

Ba Hons, Brand Leadership

Bachelor'S Degree, Communication And Media Studies

Professional Diploma In Digital Marketing, Digital Communication And Media/Multimedia

Advanced Diploma, Ultimate Digital Marketing Programme, Eqf 5

Activities and Societies: Passed with Merit

Masters In Communication Science, Strategic Communication