Marshall Crawford Email and Phone Number

o Marketing outsource firm dedicated to the creation and execution of targeted marketing, communications, public relations and sales programs.o Responsible for creating, implementing and measuring the success of:o Creating and managing comprehensive marketing, communications and public relations program that enhance the each customer’s image and position within the marketplace and the general public.o Facilitate internal and external communications; and, all marketing… Show more o Marketing outsource firm dedicated to the creation and execution of targeted marketing, communications, public relations and sales programs.o Responsible for creating, implementing and measuring the success of:o Creating and managing comprehensive marketing, communications and public relations program that enhance the each customer’s image and position within the marketplace and the general public.o Facilitate internal and external communications; and, all marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.o Ensure articulation of desired image and position, assure consistent communication of image and position throughout the each company, and assure communication of image and position to all constituencies, both internal and external.o Directly responsible for editorial direction, design, production and distribution of all publications.o Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.o Coordinate the appearance of all print and electronic materials such as letterhead, use of logo, brochures, etc.o Ensure that each company regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends through KPIs. Show less

o Managing the day to days sales and marketing efforts for Evertek’s B2B businesso Responsible for 75mm in overall sales revenueo Manage, coaching and motivating a team of 9 Domestic/International Sales Reps and Mangers, 4 marketing and Administrative Staff and 2 IT/Programming Staff.o Developing and tracking hardline, yearly goals for Sales Teams. o Developing KPIs to ensure efficient and detailed management of sales and marketing initiatives.o Planning and management of… Show more o Managing the day to days sales and marketing efforts for Evertek’s B2B businesso Responsible for 75mm in overall sales revenueo Manage, coaching and motivating a team of 9 Domestic/International Sales Reps and Mangers, 4 marketing and Administrative Staff and 2 IT/Programming Staff.o Developing and tracking hardline, yearly goals for Sales Teams. o Developing KPIs to ensure efficient and detailed management of sales and marketing initiatives.o Planning and management of all promotional activities for entire B2B segment – Email Campaigns, Sales Promotions, Tradeshow selection and execution (logistics, set-up, management).o Creating telemarketing scripts, KPIs and development toolso Responsible for the supervision of sales managers, trainees, interns, and all marketing staff. o Recruitment and hiring of sales staff, training, managing and coaching sales managers in their selling process in order to meet company goals o Actively evaluating the overall sales processes and strategies to ensure continued performance and success is achieved.o Performing market analysis on a regular basis in order to review the results with senior management.o Making recommendations for adjustments in all corporate sales and marketing strategies.o Evaluating specific territories and identifying target markets for optimal sales opportunities.o Maintaining and nurturing key customer relationships and develops and implement strategies for expanding the customer base.o Developing and maintaining strong working relationships with management, sister company (Geeks.com) and the corporate team.o Ensuring the organization is maintaining and improving customer satisfaction to the highest levels.o Providing detailed direction to Evertek creative staff for website, banner and affiliate program marketingo Effectively directing IT/Programming staff (system updates, CRM creation, Evertek.com) Show less

o Designing, developing and launching new product including product development based on innovation, brand development, market trends, competitive research, customer feedback and consumer research as well as positioning, pricing & sales support materials. o Managed, mentored and developed a team of 4 Product Managers, 2 inside and 1 outside Sales Managers.o Led concept development and organized sales and operations resources.o Partnered with internal stakeholders to define… Show more o Designing, developing and launching new product including product development based on innovation, brand development, market trends, competitive research, customer feedback and consumer research as well as positioning, pricing & sales support materials. o Managed, mentored and developed a team of 4 Product Managers, 2 inside and 1 outside Sales Managers.o Led concept development and organized sales and operations resources.o Partnered with internal stakeholders to define marketing program requirements.o Managed all company customer engagement campaigns Show less

o Developed business plans, product strategies and profitable business modelso Manage product budgets and P&Ls for the products to establish accurate forecasts and profitable business models.o Track results to these objectives and ensure products stay on track o Developed market research plans and independently conduct product, market and customer research including qualitative and quantitative research.o Execute the research, analyze results and be able to formulate… Show more o Developed business plans, product strategies and profitable business modelso Manage product budgets and P&Ls for the products to establish accurate forecasts and profitable business models.o Track results to these objectives and ensure products stay on track o Developed market research plans and independently conduct product, market and customer research including qualitative and quantitative research.o Execute the research, analyze results and be able to formulate well-supported recommendations that impact the business.o Conduct thorough market and competitive analysis. Show less

o Responsible for implementing and driving $21MM mobile media storage, laptop case product categories.o Specifying the product mix, product families, and an ongoing evaluation of the product line.o Creating forecasts and performing market research, identifying and recommending new product conceptso Working with the marketing department to develop product packaging.o Creating training materials and marketing materials Providing training to sales and technical support staff… Show more o Responsible for implementing and driving $21MM mobile media storage, laptop case product categories.o Specifying the product mix, product families, and an ongoing evaluation of the product line.o Creating forecasts and performing market research, identifying and recommending new product conceptso Working with the marketing department to develop product packaging.o Creating training materials and marketing materials Providing training to sales and technical support staff o Working closely with industrial designers, engineers, toolmakers, and others to ensure newly developed products are manufactured and designed to the highest quality standardsReporting and Budgetingo Monitoring, reviewing and reporting on all marketing activity and results to Executive Management on a weekly, monthly, quarterly, semi-annual and annual basis.o Determined and managed marketing budget, KPIs for all marketing efforts, as well as the P & L for the Marketing Department.Public Relations, Brand Image, and Mediao Liaise with media and advertisingo Consistently producing results for press/news coverage for products, brands, strategic relationships with partnerso Writing effective and attention-grabbing Press Releases.o Oversaw all company charitable contributions and cause-marketing efforts.Product and Brand Developmento Played a key role in product development, including but not limited to, the packaging, print, overall feel/image of the designs and features of the product(s); working alongside the Design Team.o Identifying and recommend strategic licenses to be obtained for products/brands, if and when applicable.o Working with clients/sales team to develop packaging product and designo Provided direct marketing support and collaboration for our customers (regional distributors, store grand openings, holiday promotions, etc.).o Prepared and organized marketing tools for the sales team such as sell sheets/decks, product information and other relevant data. Show less

FTP Software Services Product Manager

• Communicated efficiently with accounts and reps, answering questions and troubleshooting• Maintained Timely and accurate keying of customer purchase orders• Provided constructive feedback and check others work when necessary• Provided courtesy calls to customers to confirm receipt of order• Worked with customers when issues or problems with orders arise• Maintained thorough, consistent and error-free follow through on promises made to customers and reps• Assisted… Show more • Communicated efficiently with accounts and reps, answering questions and troubleshooting• Maintained Timely and accurate keying of customer purchase orders• Provided constructive feedback and check others work when necessary• Provided courtesy calls to customers to confirm receipt of order• Worked with customers when issues or problems with orders arise• Maintained thorough, consistent and error-free follow through on promises made to customers and reps• Assisted customers with questions regarding pricing and use of various products and services• Maintained 100% accuracy in customer records and orders• Provided feedback to management on ways to improve customer service sales and efficiency• Documented and submitted consistently and accurately, with clear research, errors inside and outside Customer Service / Sales departments Show less