Marshall Clark Email and Phone Number
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For the first 15 years of my career, I was on the cutting-edge of digital advertising, running digital marketing divisions at Omnicom and The Interpublic Group (IPG) agencies. I built and managed teams, provided digital strategies, and had direct responsibility for digital marketing budgets of $40M to $100M - for clients including Microsoft, BMW, and Stellantis. In 2012, I moved to the Product side, designing novel systems using Personally-Identifiable-Information (PII) data to target and influence audiences for Fortune 100 clients of Cadreon/Matterkind and Nielsen. In 2015, I joined Crowdstreet as their founding VP of Marketing, applying cutting-edge Fortune 100 digital techniques to rapidly scale the company investor database to over 100k investors and laying the foundations for Crowdstreet's current $5B+ in equity capital raised.In 2018, I moved to Cadre as their first VP of Marketing, delivering similar positive outcomes - scaling their investor recruitment and investment efforts and launching and oversubscribing their first Opportunity Zone Fund ($200M) in less than a year.In 2020, seeing waning potential for the crowdfunding platform model, I left Cadre to launch Capstacked, a digital product and services firm founded on the idea of removing the middle-man - building improved Crowdstreet/Cadre-style investment platforms directly for top-level Commercial Real Estate (CRE) sponsors & wealth management firms.Capstacked has built a great track record - designing and implementing custom platforms that are now continually recruiting and converting HNW/UHNW investors for sponsors across nearly every CRE asset type (Multifamily, Industrial, Retail, Office, Hospitality, Medical Office, etc.), while delivering continually-improving efficiency and industry-leading low cost-of-capital.If you're a sponsor or other firm interested in building a private source of efficient retail/individual investors and capital, please reach out to schedule a free consultation - we'd love to help.
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President & FounderCapstacked Feb 2020 - PresentVarious, UsAssisting commercial real estate, venture capital, and private equity firms on cost-effective recruitment and conversion of high-net worth individuals.
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PartnerJali Investments Sep 2022 - Dec 2023Designed and implemented a highly successful high-net worth investor recruitment system for the Jali hotel private equity investment platform. Responsible for all marketing/recruitment including brand development, content strategy, automated lead nieturing, and the development of an innovative data-driven system that enabled targeting of specific, individual South-East Asian hospitality investors and operators. -
Vp MarketingCadre Jul 2018 - Feb 2020New York, Ny, UsFounded and led Cadre's marketing and high-net worth investor recruitment efforts. Developed successful recruitment platform for HNW investors and laid foundation for Wholesale/RIA channel.⚬ Launched Cadre opportunity zone fund and scaled it to $200M in invested assets⚬ Realized 10x annual growth in individual investor capital allocations -
Vp MarketingCrowdstreet Dec 2015 - Jul 2018Austin, Texas, UsFirst Marketing hire - led Crowdstreet through its fastest growth and developed the investor recruitment platform that made Crowdstreet the market leader with over $5B in individual investor equity capital placed.Conceived and developed the book * 'The Comprehensive Guide to Commercial Real Estate Investing' https://www.amazon.com/Comprehensive-Guide-Commercial-Estate-Investing/dp/0692987185 -
Vp | Product Innovation LabNielsen Aug 2014 - Feb 2015New York, Ny, UsLed key M&A efforts leading to Nielsen's successful $200M acquisition of data management platform eXelate. -
Vice President | Product Innovation & MarketingInterpublic Group (Ipg) Feb 2012 - May 2014New York, Ny, UsVP Product at Cadreon/Matterkind - Interpublic's ad trading desk focused on the application of consumer PII data for novel data-driven video, social, and search programmatic media solutions. -
Vice President | Business Transition Lead (Microsoft International)Interpublic Group (Ipg) Dec 2011 - May 2012New York, Ny, UsKey leadership team member responsible for winning and transitioning Microsoft's International search marketing business back to Universal McCann. Managed seamless transition of 200 campaigns across 45 countries, involving approximately 300 staff. Highly successful and complex international transition with outcomes praised by several key Microsoft executives.
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Vice President | Group Account DirectorInterpublic Group (Ipg) Dec 2010 - Feb 2012New York, Ny, UsMicrosoft (U.S.) - Group Director/Account Lead for all Microsoft U.S. search marketing (SEM) promoting their full range of consumer and business products (Windows, Office, etc.). Managed a $100M marketing budget with direct responsibility for P&L, account management, business development, strategy, creative, and business/marketing intelligence. Successfully led and mentored a team of twelve marketing professionals and an extended network of 40 matrixed staff. In co-operation with Microsoft’s internal analytics division (IMAP) – executed Microsoft’s first quantitative analysis of the brand impact of Microsoft’s SEM, SEO, and Display media activity.Designed and developed a novel marketing automation & analytics platform for Microsoft, (Engagement Index) that applied brand metrics to drive machine-assisted SEM keyword bid optimization. An industry first.Additionally, served as West-coast Strategy lead for the emerging IPG / Mediabrands Audience Platform (Cadreon/Matterkind) – designing digital programs for companies including BMW, Home Depot, Norwegian Cruise Line, American Airlines, and Hyundai/Kia.
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Co-FounderIncenix Oct 2012 - Jan 2014Start-up exploring the commercial potential of dynamically targeted and priced digital incentives for the Automotive and CPG industries. -
Head Of AnalyticsDigg Apr 2010 - Dec 2010New York, Ny, UsLed analytics, search marketing, business intelligence, and traffic/revenue forecasting for one of the web’s original social media sites. Designed and built a custom analytics framework tracking company performance against profit indicators. Developed SEO strategies that successfully grew organic search traffic while increasing advertising revenue. Key advisor on customer acquisition and product strategy activities across the company. Contrarian voice critical of Digg v4 - left immediately after its launch and resulting user falloff. -
Committee MemberIab Aug 2009 - Aug 2010New York, New York, UsServed one year term on Interactive Advertising Bureau (IAB) committee responsible for industry-wide guidance on paid-search marketing (SEM). -
Head Of SearchOrganic Feb 2008 - Apr 2010Cincinnati, Ohio, UsSuccessfully launched the Search division at Omnicom agency, Organic. Responsible for all operations, staffing, and management of agency search staff across 6 U.S. and International offices. Managed business development and successfully sold search marketing solutions to Fortune 500 C-level executives. Co-developed a system for statistical modeling of Search ROI.• Grew Search business from 0 to $100 million in SEM revenue in 2 years.• Managed Search division to over $3 million in annual revenue• Successfully led and mentored a team of 8 marketing professionals and an extended team of 40 staff -
Founder | PrincipalFirstranked 1999 - Mar 2008Founded and managed a digital consultancy servicing 20+ companies across the retail, healthcare, technology, finance, entertainment, education, and advertising industries. Services included digital marketing and strategy, web development, content marketing, media planning & buying, social marketing, SEO, & analytics and business intelligence. Managed small project-based teams of consultants to deliver cost-effective solutions for over 20 clients across multiple verticles. -
Growth ConsultantBayview Financial Jun 2006 - Feb 2008Coral Gables, Fl, UsWorked with subsidiary Bayview 1031 to increase investor recruitment and adoption of Bayview 1031 exchange services. Secured top 10 positions in Google, MSN, and Yahoo for client’s top search terms. Significantly increased revenue and improved lead generation efficiency. -
Growth ConsultantIc Group Mar 2005 - Feb 2008Winnipeg, Mb, CaStrategic consulting role responsible for creating innovative marketing techniques for this independent interactive marketing agency. -
Growth ConsultantSf Interactive 2000 - 2001UsResponsible for advertising and search engine optimization services for SFI clients including Hewlett Packard, Schwab, and Babycenter. -
Search Engine Optimization SpecialistUsweb Nov 1998 - Jan 2000Us• One of 2 full-time SEO specialists in what was at the time the largest interactive agency in the U.S.• Provided search engine optimization and Internet marketing services to USWeb E-Commerce Practice clients including Compaq, Transamerica, Cirrus Logic, and Applied Materials. • Responsible for research and development of novel optimization strategies for inclusion into USWeb services.
Marshall Clark Skills
Marshall Clark Education Details
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University Of California, DavisNeuroscience -
Grossmont High School
Frequently Asked Questions about Marshall Clark
What company does Marshall Clark work for?
Marshall Clark works for Capstacked
What is Marshall Clark's role at the current company?
Marshall Clark's current role is High-Net-Worth recruitment advisor for private equity and wealth management firms..
What is Marshall Clark's email address?
Marshall Clark's email address is mc****@****ark.net
What is Marshall Clark's direct phone number?
Marshall Clark's direct phone number is +141563*****
What schools did Marshall Clark attend?
Marshall Clark attended University Of California, Davis, Grossmont High School.
What are some of Marshall Clark's interests?
Marshall Clark has interest in Sales And Marketing, Marketing, Business Services, Analytics, B2b, Media.
What skills is Marshall Clark known for?
Marshall Clark has skills like Digital Marketing, Sem, Digital Strategy, Analytics, Online Marketing, Seo, Digital Media, Advertising, Integrated Marketing, Product Management, Strategy, Product Development.
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