Marshall Massey work email
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Marshall Massey personal email
Adtech, Ad Product, and Revenue Operations Leader15 years of experience on the publisher side digital advertising industry, covering ad product innovation, adtech partner management, and ad operations for direct and programmatic advertising. Focus includes revenue growth, audience growth, and 1P data activation across web, app, email, and CTV.IAB Certifications: Digital Ad Operations, Advanced Programmatic, Digital Data Solutions
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Manager, Ad Operations - East Coast Team LeadTubi Mar 2023 - PresentSan Francisco, Ca, Us
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Sr. Director, Ad Product & Revenue OperationsTinybeans Dec 2020 - Jan 2023New York, New York, Us- Ad innovation (video, native, email, and high impact), leading to 2x ad sales revenue from ‘21-‘22- Optimized ad product for attention and engagement, viewability up +20%- Page speed and UX optimization, increased user satisfaction rating from 34% to 76%- Grew programmatic revenue +35% from 2020 to 2021, 5x number of PMP deals- Oversaw implementation of DMP, 1P data taxonomies, & audience targeting strategy- Developed performance benchmarks of 36 app, web, and email ad products- Managed team of four across ad operations, data operations and client success -
Director, Ad Operations & ProgrammaticTinybeans Aug 2019 - Dec 2020New York, New York, Us- Launched programmatic sales strategy, creating a new revenue stream, contributing to 30% of revenue- Direct and programmatic yield across ad product suite (web, app, email, and video)- Ad product implementation for site relaunch, 4x growth in monthly revenue- Adtech lead for ad serving, data management, ad exchanges, and analytics platforms
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Head Of Programmatic Operations, Reuters ConsumerThomson Reuters Sep 2017 - Aug 2019Toronto, On, Ca- Built out and maintained server-side header bidding (Media.net and Google EB)- Formalized partner integration process factoring in revenue and page performance needs- Managed open exchange yield within 10+ partners across web, app and video- Set up GDPR consent management across 17 site editions with data and engineering teams- Interviewed, hired and managed Programmatic Operations Specialist role -
Programmatic Operations And Data Operations, Reuters ConsumerThomson Reuters Jan 2015 - Sep 2017Toronto, On, Ca- Grew open exchange revenue 50% in 2015, and 10% each following year from 2016 to 2018- Established and supported PG and PMP solutions across US, EMEA and APAC sales teams- Collected and built 1st and 3rd party audience segments within the Data Management Platform- Aggregated 10+ weekly audience segments for direct/PG/PMP targeting and optimization
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Senior Ad Operations Manager, Reuters ConsumerThomson Reuters Oct 2013 - Jan 2015Toronto, On, Ca- Managed and optimized 15+ monthly campaigns for web, app, CTV, newsletter, and video- Tested ad creative and ad products based on standards of user experience and site functionality
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Ad Operations And Publisher Partnerships ManagerEmergent Payments Apr 2010 - Oct 2013Santa Clara, California, UsFormerly Live Gamer, Acquired GamerDNA Ad Network in 2011- Managed publisher partnerships, grew US network uniques from 5M to 42M (Comscore)- Worked with direct and remnant ad partners, grew total revenue from $0 to $4M per year- Responsible for ad trafficking, delivery and campaign performance optimizations- Managed internship program -
Strategic PlannerLotame Jan 2009 - Jan 2010Columbia, Md, Us- Supported ad sales team, strategized and developed 5+ weekly RFP responses- Responsible for the creation and execution of all sales collateral -
Ad Operations And Audience Data AnalystLotame May 2008 - Jan 2009Columbia, Md, Us- Managed ad campaign delivery and optimizations based target audience KPIs- Built target audiences within the DMP to deliver and optimize campaigns- Maintained DMP behavior collection, and created publisher implementation documentation
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Product Development InternLotame Jun 2007 - May 2008Columbia, Md, Us- Worked with engineering team to build out DMP User Interface- Researched for white papers and case studies on data targeting
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Market Research, Summer InternAssistance In Marketing Inc May 2006 - Aug 2006Morristown, New Jersey, Us -
Database Entry, Summer InternDefined Health Jun 2001 - Aug 2003
Marshall Massey Skills
Marshall Massey Education Details
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Lafayette CollegeInternational Politics -
Mountain Lakes High School
Frequently Asked Questions about Marshall Massey
What company does Marshall Massey work for?
Marshall Massey works for Tubi
What is Marshall Massey's role at the current company?
Marshall Massey's current role is Ad Operations Leader at Tubi.
What is Marshall Massey's email address?
Marshall Massey's email address is ma****@****ans.com
What schools did Marshall Massey attend?
Marshall Massey attended Lafayette College, Mountain Lakes High School.
What skills is Marshall Massey known for?
Marshall Massey has skills like Online Advertising, Social Media, Digital Media, Product Management, Analytics, Data Analysis, Advertising, Display Advertising, Mobile Advertising, Strategy, Advertising Operations, Business Development.
Who are Marshall Massey's colleagues?
Marshall Massey's colleagues are Bryan Topacio, Josh Van Houdt, Heng Zhong, Reve Groendyke, Eloa Odeye, Nicole Lodge, Carlos R..
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