Manager, Ad Operations - East Coast Team Lead
Current
Mar 2023 - Present
AeroLeads people directory · profile
Marshall Massey Email & Phone Number
Ad Operations Leader at Tubi
at
Tubi
2 work emails found
@tinybeans.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Marshall Massey? Overview
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Quick answer
Marshall Massey is listed as Ad Operations Leader at Tubi at Tubi, based in New York, United States. AeroLeads shows a work email signal at tinybeans.com and a matched LinkedIn profile for Marshall Massey.
Marshall Massey previously worked as Manager, Ad Operations - East Coast Team Lead at Tubi and Sr. Director, Ad Product & Revenue Operations at Tinybeans. Marshall Massey holds A.B., Economics & Business, International Politics from Lafayette College.
Company email context
Email format at Tubi
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{last}@tinybeans.com
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AeroLeads found 2 current-domain work email signals for Marshall Massey. Compare company email patterns before reaching out.
Profile bio
About Marshall Massey
Adtech, Ad Product, and Revenue Operations Leader15 years of experience on the publisher side digital advertising industry, covering ad product innovation, adtech partner management, and ad operations for direct and programmatic advertising. Focus includes revenue growth, audience growth, and 1P data activation across web, app, email, and CTV.IAB Certifications: Digital Ad Operations, Advanced Programmatic, Digital Data Solutions
Listed skills include Online Advertising, Social Media, Digital Media, Product Management, and 16 others.
Current workplace
Marshall Massey's current company
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12 roles
Marshall Massey work experience
A career timeline built from the work history available for this profile.
Sr. Director, Ad Product & Revenue Operations
- Ad innovation (video, native, email, and high impact), leading to 2x ad sales revenue from ‘21-‘22- Optimized ad product for attention and engagement, viewability up +20%- Page speed and UX optimization, increased user satisfaction rating from 34% to 76%- Grew programmatic revenue +35% from 2020 to 2021, 5x number of PMP deals- Oversaw implementation of DMP, 1P data taxonomies, & audience targeting strategy- Developed performance benchmarks of 36 app, web, and email ad products- Managed team of four across ad operations, data operations and client success
Dec 2020 - Jan 2023
Director, Ad Operations & Programmatic
- Launched programmatic sales strategy, creating a new revenue stream, contributing to 30% of revenue- Direct and programmatic yield across ad product suite (web, app, email, and video)- Ad product implementation for site relaunch, 4x growth in monthly revenue- Adtech lead for ad serving, data management, ad exchanges, and analytics platforms
Aug 2019 - Dec 2020
Head Of Programmatic Operations, Reuters Consumer
- Built out and maintained server-side header bidding (Media.net and Google EB)- Formalized partner integration process factoring in revenue and page performance needs- Managed open exchange yield within 10+ partners across web, app and video- Set up GDPR consent management across 17 site editions with data and engineering teams- Interviewed, hired and managed Programmatic Operations Specialist role
Sep 2017 - Aug 2019
Programmatic Operations And Data Operations, Reuters Consumer
- Grew open exchange revenue 50% in 2015, and 10% each following year from 2016 to 2018- Established and supported PG and PMP solutions across US, EMEA and APAC sales teams- Collected and built 1st and 3rd party audience segments within the Data Management Platform- Aggregated 10+ weekly audience segments for direct/PG/PMP targeting and optimization
Jan 2015 - Sep 2017
Senior Ad Operations Manager, Reuters Consumer
- Managed and optimized 15+ monthly campaigns for web, app, CTV, newsletter, and video- Tested ad creative and ad products based on standards of user experience and site functionality
Oct 2013 - Jan 2015
Ad Operations And Publisher Partnerships Manager
Formerly Live Gamer, Acquired GamerDNA Ad Network in 2011- Managed publisher partnerships, grew US network uniques from 5M to 42M (Comscore)- Worked with direct and remnant ad partners, grew total revenue from $0 to $4M per year- Responsible for ad trafficking, delivery and campaign performance optimizations- Managed internship program
Apr 2010 - Oct 2013
Strategic Planner
- Supported ad sales team, strategized and developed 5+ weekly RFP responses- Responsible for the creation and execution of all sales collateral
Jan 2009 - Jan 2010
Ad Operations And Audience Data Analyst
- Managed ad campaign delivery and optimizations based target audience KPIs- Built target audiences within the DMP to deliver and optimize campaigns- Maintained DMP behavior collection, and created publisher implementation documentation
May 2008 - Jan 2009
Product Development Intern
- Worked with engineering team to build out DMP User Interface- Researched for white papers and case studies on data targeting
Jun 2007 - May 2008
Market Research, Summer Intern
May 2006 - Aug 2006
Database Entry, Summer Intern
Defined Health
Jun 2001 - Aug 2003
Team & coworkers
Colleagues at Tubi
Other employees you can reach at tubitv.com. View company contacts →
MD
Madeline Debold
Colleague at TubiOmaha, Nebraska, United States
View →
EP
Eswar P.
Colleague at TubiGreater Seattle Area, United States
View →
SA
Sarah Anderson
Colleague at TubiChicago, Illinois, United States
View →
RS
Rebecca Samakow
Colleague at TubiNew York City Metropolitan Area, United States
View →
GG
Gina Gino
Colleague at TubiVerona, Veneto, Italy
View →
SA
Sarah Applegate
Colleague at TubiSan Francisco Bay Area, United States
View →
王
王可威
Colleague at TubiBeijing, China
View →
MM
Morgan Meyer
Colleague at TubiChicago, Illinois, United States
View →
JL
Jacob Leon
Colleague at TubiChicago, Illinois, United States
View →
SA
Sudeep Agarwal
Colleague at TubiSan Francisco, California, United States
View →
Madeline Debold
Colleague at TubiOmaha, Nebraska, United States
View →
EP
Eswar P.
Colleague at TubiGreater Seattle Area, United States
View →
SA
Sarah Anderson
Colleague at TubiChicago, Illinois, United States
View →
RS
Rebecca Samakow
Colleague at TubiNew York City Metropolitan Area, United States
View →
GG
Gina Gino
Colleague at TubiVerona, Veneto, Italy
View →
SA
Sarah Applegate
Colleague at TubiSan Francisco Bay Area, United States
View →
王
王可威
Colleague at TubiBeijing, China
View →
MM
Morgan Meyer
Colleague at TubiChicago, Illinois, United States
View →
JL
Jacob Leon
Colleague at TubiChicago, Illinois, United States
View →
SA
Sudeep Agarwal
Colleague at TubiSan Francisco, California, United States
View →
2 education records
Marshall Massey education
A.B., Economics & Business, International Politics
Lafayette College
Education record
Mountain Lakes High School
FAQ
Frequently asked questions about Marshall Massey
Quick answers generated from the profile data available on this page.
What company does Marshall Massey work for?
Marshall Massey works for Tubi.
What is Marshall Massey's role at Tubi?
Marshall Massey is listed as Ad Operations Leader at Tubi at Tubi.
What is Marshall Massey's email address?
AeroLeads has found 2 work email signals at @tinybeans.com for Marshall Massey at Tubi.
Where is Marshall Massey based?
Marshall Massey is based in New York, United States while working with Tubi.
What companies has Marshall Massey worked for?
Marshall Massey has worked for Tubi, Tinybeans, Thomson Reuters, Emergent Payments, and Lotame.
Who are Marshall Massey's colleagues at Tubi?
Marshall Massey's colleagues at Tubi include Madeline Debold, Eswar P., Sarah Anderson, Rebecca Samakow, and Gina Gino.
How can I contact Marshall Massey?
You can use AeroLeads to view verified contact signals for Marshall Massey at Tubi, including work email, phone, and LinkedIn data when available.
What schools did Marshall Massey attend?
Marshall Massey holds A.B., Economics & Business, International Politics from Lafayette College.
What skills is Marshall Massey known for?
Marshall Massey is listed with skills including Online Advertising, Social Media, Digital Media, Product Management, Analytics, Data Analysis, Advertising, and Display Advertising.
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