Katrina Thanh Email & Phone Number

San Francisco, CA, US

Oakland, CA, US

San Francisco, California, US

• Responsible for performance against key top-line business KPIs including increasing activation, reducing churn and improving retention via email and push notifications
• Apply email best practices and rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively.
• Partner with creative team to develop campaign assets that align with our brand guidelines for email, push notifications, and social media
• Work closely with product teams and customer teams to create a seamless user journey that thoughtfully onboards and introduces features
• Own email QA from design rendering to email functionality

San Francisco, California, US

• Manage mobile app content development, optimization, & reporting analytics, for flagship mobile & Facebook app, myVEGAS on direct communication for email (merchandising blasts, app store optimization, push.
• Implement paid social strategy on Facebook, running campaigns to increase daily active users by 20% & user retention by 60%.
• Collaborate with partners on NBCU & Telemundo IP integrations to create new game content within internal app reaching a broader audience.
• Prepare weekly reports & presentations to executive management team, providing player feedback to drive business decisions improving the in-game player experience regarding live events, game features, load times, or.
• Develop & execute fan page growth strategy by orchestrating in-game features, driving lead generation for new mobile apps, my KONAMI Slots & POP! Slots, 100% YoY.
• Plan, organize, & execute monthly Player Events in Las Vegas to drive brand awareness, create meaningful relationships, & strengthen MGM International Resorts partnership increasing Loyalty program signups in-person by.

Redwood City, CA, US

• Well-rounded marketing team member, having owned and managed projects across social media, user acquisition, & product marketing.
• Executed weekly marketing campaigns to maintain IMVU’s social presence across Facebook, Instagram, YouTube, & Twitter, continuously increasing reach & engagement metrics up to 20% MoM.
• Utilized IMVU’s user generated content to create viral marketing campaigns, leading to the partnership with Kim Kardashian & the development of Kimojis.
• Worked closely with Product & Engineering to build out promotional merchandising strategies for new features to engage internal & external communities.
• Managed a $400K monthly acquisition advertising budget, & drove 20% more registrations to site by redesigning acquisition landing page, onboarding & managing ROI positive traffic sources via Google Adwords, Bing &.
• Gathered & analyzed user data, recommended & implemented changes based on quantitative & qualitative analysis, feedback, research, & evaluation.

Redwood City, CA, US

Redwood City, CA, US

• Maintain and grow all corporate social media channels, handling end-to-end from strategy to execution, analysis, and reporting.
• Created a reporting dashboard and presented to senior executives regularly.
• Manage, increase, and build engagement community for all social media networks: Facebook, Instagram, Twitter, YouTube, 100% Y.O.Y growth increase.

Redwood City, CA, US

• Managed and optimized Bing acquisition account.
• Created and managed Facebook social media presence, rejuvenated Twitter and YouTube accounts by creating innovative and timely YouTube videos.

Santa Cruz, CA, US

• Sort, distribute, received, and graded around 160 homework sets for undergraduate information system management courses per week
• Maintain the track of detailed scoring and record keeping for 160 students
• Interact regularly with assigned faculty
• Interact with students to discuss solutions for improvement

San Francisco, CA, US

• Provide excellent customer service to create a unique shopping experience
• Perform efficient and accurate register transactions
• Implement and maintain visual presentation of merchandise
• Achieve daily sales and contest goals
• Process, ticket, and restock merchandise as needed
• Answer phone calls by taking detailed messages, transferring calls, and answering questions

San Jose, CA, US

• Contribute to the development of “Big Data Infrastructure” designed to analyze network fault data
• Write parsing code and help code some of the algorithm to reformat and restructure the network
• Compile and run programs onto Hadoop condensing thousands of information into easy to read syntax
• Meet regularly with analytics manager to discuss progress and improvable

Oxford, OH, US

- Establish professional demeanor within the brotherhood- Coordinate and facilitate company tours and guest speakers- Develop and execute professional development workshops for members- Maintain professional contacts for the organization

Oxford, OH, US

• Maintain contact with all existing Alumni brothers of the Pi Chi Chapter
• Send out weekly emails constantly updating and inviting the Alumni to upcoming Chapter events
• Create monthly newsletters showing growth and progression of the Chapter

• Sell and serve frozen yogurt & shaved ice, count inventory, restock products
• Prepare fresh fruit and toppings every two hours
• Responsible for store closing procedures

Oxford, OH, US

- Event planner for the First Annual Senior Brunch- Host events to boost member morale- Delegate and oversee various committees

• Work closely with Head of Marketing to formulate new ideas of social media strategies to attract more followers
• Assist with advertising for luxury goods using social media networks such as Facebook and Twitter
• Analyze current trends regarding the fashion industry and high end clothing