•Design, execution, and optimization of email marketing campaigns using Adobe Campaign.•Audience segmentation and content personalization to maximize campaign relevance and effectiveness.•Management of automated workflows, from email creation to delivery.•Analysis of key metrics such as open rates, clicks, and conversions to enhance campaign performance.•Collaboration with creative and sales teams to align email marketing strategies with business objectives.•Implementation of A/B testing to optimize email performance and user experience.

•Fluent management of Excel and large databases.•Analysis of trends, creation of reports for strategic decision-making.•Development of sales projections and forecasts based on historical data analysis and market trends.•Lead the continuous review and update of the product catalog and technical data sheets. Conductedtranslations for the same.•Regular meetings in English with various teams in France and Italy.•Design and delivery of various presentations to the sales network, providing key information andmarketing strategies.•Assistance in planning and execution of various commercial events.•Development of effective content guides to train the sales network in proper product promotion on socialmedia.•Implementation of adjustments and modifications in HTML code of the website to optimize contentpresentation and enhance user experience.•Regular website updates through modification and optimization of banners and boxes, ensuring a fresh andappealing appearance.•Collaboration with influencer agencies to implement strategic brand visibility campaigns on digitalplatforms.•Creation of creative material and persuasive copies for advertising campaigns, ensuring consistency withthe brand identity. Leading projects launched with the creative agency.•Proficient in AS400.

•Great proficiency in creating creatives, copies, and newsletters for Lancôme, Kiehl's, and Biotherm.•Design, planning, and execution of landing pages.•Performance analysis of e-commerce through Google Analytics.

•Skills in the development, presentation, follow-up, and management of marketing plans and commercialactivations.•Led in-store animation plans.•Extraction and analysis of sales data using pivot tables.

•Proficient in delivering exceptional customer service and adept at understanding and catering to customer preferences. Skilled in building rapport and fostering positive interactions, ensuring high levels of customer satisfaction.•Experienced in promoting products and effectively suggesting additional purchases to customers. Demonstrated ability to drive sales through persuasive communication and strategic upselling techniques.

•Competent in designing and layout of company brochures, ensuring visually appealing and effective marketing materials.•Experience in effectively managing and growing the pizzeria's presence on Facebook and Instagram, enhancing brand visibility and engagement.•Demonstrated leadership ability in successfully coordinating and supervising a team of seven members, fostering teamwork and achieving operational goals.