Digital Marketing Consultant
Current•Design, execution, and optimization of email marketing campaigns using Adobe Campaign.•Audience segmentation and content personalization to maximize campaign relevance and effectiveness.•Management of automated workflows, from email creation to delivery.•Analysis of key metrics such as open rates, clicks, and conversions to enhance campaign performance.•Collaboration with creative and sales teams to align email marketing strategies with business objectives.•Implementation of A/B testing to optimize email performance and user experience.