Marta Bové Goded Email & Phone Number

Lausanne, Vd, Ch

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Developing the world's most transparent plant-based meat company 🌱 in Switzerland and France. Responsible for all brand and marketing strategy & activation across foodservice, retail and direct to consumer:- Elaborate marketing and promotional campaigns and ensure their successful implementation locally- Organise events with foodservice partners and in-store animations at retail POS - Lead trade marketing activities (promotional campaigns, tastings, creation & implementation of… Show more Developing the world's most transparent plant-based meat company 🌱 in Switzerland and France. Responsible for all brand and marketing strategy & activation across foodservice, retail and direct to consumer:- Elaborate marketing and promotional campaigns and ensure their successful implementation locally- Organise events with foodservice partners and in-store animations at retail POS - Lead trade marketing activities (promotional campaigns, tastings, creation & implementation of marketing assets )- Execute media campaigns- Build and take care of the relations with brand ambassadors (chefs, influencers and content creators) and partners- Lead and coordinate Planted's participation at key industry fairs- Management of an intern to ensure her development- Responsible for National Marketing budget Show less

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Goldbach Audience is the expert for the sale of digital advertising space, responding to the needs of advertisers and publishers. Crossfactory acts as a full service provider by providing bespoke cross-media plannings tailored to its clients' needs and target groups. With direct access to all media types within Goldbach, Crossfactory is able to create 360 degree communication concepts and implement successful cross-media campaigns.As the reference person for the cross-media offers in… Show more Goldbach Audience is the expert for the sale of digital advertising space, responding to the needs of advertisers and publishers. Crossfactory acts as a full service provider by providing bespoke cross-media plannings tailored to its clients' needs and target groups. With direct access to all media types within Goldbach, Crossfactory is able to create 360 degree communication concepts and implement successful cross-media campaigns.As the reference person for the cross-media offers in Suisse Romande, here is an overview of my responsibilities: - Market the cross-media offers of the Goldbach portfolio in French-speaking part of Switzerland- Develop the customer portfolio and retain existing customers- Support the sales force in the marketing of the products as a multimedia specialist- Coordinate national development projects in cooperation with the German speaking part of Switzerland Show less

Région De Lausanne, Suisse

Digital Media & Sponsorship Sales :Contribute to the digital transformation of the FEI's sponsorship approach - Define and execute the sales approach for digital media, including products, offering and sales collaterals- Develop a sales strategy including identifying prospects and the adequate sales strategy for the sales funnel management- Develop campaign proposals for prospects and manage its delivery and optimization- Manage the sales process end-to-end, including the… Show more Digital Media & Sponsorship Sales :Contribute to the digital transformation of the FEI's sponsorship approach - Define and execute the sales approach for digital media, including products, offering and sales collaterals- Develop a sales strategy including identifying prospects and the adequate sales strategy for the sales funnel management- Develop campaign proposals for prospects and manage its delivery and optimization- Manage the sales process end-to-end, including the proposal management, follow-up and up-sellingKey Account Management:- Establish and nurture the relationship with FEI partners and with key digital stakeholders - Provide a high level of account management while driving the delivery of contractual rights - Develop and execute media sales strategies to effectively leverage the partners' and advertisers' collaborations with the FEIMedia Monitoring: - Manage FEI’s media monitoring in liaison with our service provider - Analyze cross-media monitoring and manage the provision of applicable broadcast statistics to various FEI stakeholders Show less

Région De Lausanne, Suisse

- Research into sponsorship trends, brand sectors and proactive identification of sponsorship sales opportunities - Provide accurate sales reports and project pipelines

Région De Lausanne, Suisse

Career Days Lausanne

Career Days Lausanne was the largest recruitment forum of the University of Lausanne. The event is designed to facilitate the meeting between companies and young graduates at the career fair. As a leader of the Sales team, we were in charge of developing the portfolio of companies that were attending every edition of the fair.

Career Days Lausanne

Région De Lausanne, Suisse

This position has enabled me to improve my analytical and writing skills and has broadened my knowledge about competitiveness. I have acquired a good understanding about developing tools to assess socio-economic phenomena.

Dublin

Nutrition

Digital Strategy, 5.4/6

Economics

Exchange Semester, Économie