Marta Bussieres Rodríguez Email & Phone Number

Madrid, Community Of Madrid, Spain

• Developing and leading the Marketing strategy, with focus on category & brand revenue growth.
• Presenting analysis results and strategy plan to the C-level (global & local).
• Analyzing partner and consumer insights and execute actions focused on: shopper/beneficiary satisfaction, partner engagement…
• Leveraging HQ campaigns at a local level and adaptation to fit market needs.
• Participating in sales negotiation, working closely with sales team providing support material to gain in-store space.
• Managing the social media plan, focusinf on engagement and brand awareness.

Dublin, Ireland

• Senior Product Marketing Manager Spain, Portugal and Italy
• Developing mainly the same tasks than in the previous period but adding 1 extra market (Italy)

County Dublin, Ireland

• Product Marketing Manager Spain and Portugal
• Creation and Leadership:- Conducting regular presentation of the strategy plan to the C-level (global & local).- Definition of retail and digital marketing strategies for 2 countries (4 brands and more than 200.
• Market Analysis:- Panel performance analysis (GFK), performance monitoring for Smartbox/competition and action plan recommendations.- Consumers studies (briefing, development and result analysis), to identify new.
• Stakeholder Management: - Leading transversal projects across Europe and adaptation to the local markets needs.- Close collaboration with contracting team, providing detailed briefs and market analysis to help them.

County Dublin, Ireland

• Junior Product Marketing Manager Spain and Portugal:
• Development of product strategy based on performance analysis for Smartbox Group and competition, to ensure growth of the brand and the category.
• Quantitative and qualitative analysis to build strong product recommendations focused on consumer needs.
• Coordinating the delivery of top-quality products working cross-functionally with:- Contracting team (EPD) providing detailed briefs...- Sales providing tailored support materials to negotiate new in-store space.

County Dublin, Ireland

Dublin, Irlanda

Providing support to different positions in the store- Cashier, carrying out the pertinent transactions and opening and closing the till...- Sales Assistant, giving support to the customers - In the stockroom opening and placing new goods, changing prices...

Avenida De Los Encuartes 19, Tres Cantos, Madrid, España

Marketing Assistant in the CFAM (Center of Training and Advice for Clients) Tasks carried out in the period:- Target selection for courses & campaigns carried out by the department. - Support in courses preparation for large clients and reporting.- Customer sales: Presentation of analysis and recommendation

A Coruña Area, Spain

Period of practices aimed at Accounting and Taxation of small and medium-sized companies in the area of A Coruña.Tasks carried out in the period: - Accounting and Taxation Areas: transfer of accounting entries, registration of suppliers and customers, valuation corrections of assets, social capital increases. Completion of models (VAT, intra-Community.

Master'S Degree, Marketing & Sales Management, 9.5

Bachelor'S Degree, Business Administration And Management, General