Marta Castro Email & Phone Number

• Marketing Collaboration: Spearheaded marketing initiatives with the Launch Team, ensuring all channels were ready for the Go Live launch of 2-3 new centers annually, resulting in meeting the initial enrollments goals.
• Marketing Materials Compliance: Achieved a 97% approval rate for over 220 marketing materials submitted through HPMS for CMS and DHCS review.
• Grand Opening Events: Led the organization of grand opening events that attracted over 400 community members and elected officials, surpassing media KPIs by 25% and establishing a strong community presence.
• Market Launches: Directed a cross-functional team to prepare and execute market readiness for three new centers, achieving a 100% on-time launch rate.
• Participant Communications: Provided culturally appropriate communication strategies, enhancing participant engagement.
• Process Improvement: Developed, launched, and maintained the print online store, increasing internal order efficiency and invoice payment by 40%.

Glendale, California, United States

• Course Development: Developed comprehensive course materials for a 16-week online course, "Introduction to Health Insurance," where students learned about health insurance options, HIPAA regulations, patients' bill of.
• Internship and Job Readiness: Created and delivered course materials for an online class focused on internship and job readiness skills, preparing students for careers in the health care field. Implemented a mock.
• Student Internship Support: Assisted students in maximizing their medical field internships through targeted exercises and assignments. This practical approach helped 70% of students transition to full-time roles.

• Multilingual Campaign Management: Managed, developed, and oversaw multilingual vaccine communications for patients and clinical teams, ensuring compliance with DHCS, LA, and Orange County requirements. Adjusted.
• Cross-Functional Team Collaboration: Collaborated with cross-functional teams to establish a vaccine hotline and ongoing phone messages within one week, providing easy access to vaccine information and increasing.

• COVID-19 Education: Managed a bilingual COVID-19 patient education campaign, providing guidelines on physical distancing, testing resources, and clinic workflows. This initiative improved safety adherence by 35% and.
• Communication Strategy: Led a cross-functional workgroup to develop and execute the communication strategy for launching a new online patient portal. Oversaw the creation of flyers, postcards, text messages, automated.
• Patient Outreach: Produced a comprehensive range of patient communication materials focusing on HEDIS quality measures, preventive care, and marketing objectives, contributing to a improvement in preventive care.
• Direct Mail: Co-authored research on developing patient-refined messaging for a mailed colorectal cancer screening program in a Latino-based community health center. Developed outreach materials based on findings.
• Team Management and Development: Managed a Sr. Communications Specialist, emphasizing professional growth through ownership of patient initiatives from inception to completion. Provided coaching and training in project.

3100 Thornton Ave., Burbank CA

• National Enrollment Campaign: Led the first Medicare Marketing Communications (Marcom) sales support team of five members to develop and rollout marketing enrollment and sales materials nationwide. This initiative.
• Stakeholder Engagement: Created PowerPoint presentations for project recommendations, status updates, and timeline reviews for management, enhancing communication clarity and stakeholder engagement.
• Sales Tools Development: Provided expert oversight for the development of the Medicare Stars Campaign and sales tools across seven regions, contributing to promoting the first 5 star rated plan in California.
• Creative and Production Management: Co-led a team responsible for the end-to-end creative, production, and fulfillment process of Medicare Marketing Communications materials. This collaboration with key stakeholders.
• Process Implementation and Training: Developed and implemented various step-by-step processes, and co-facilitated staff training in a positive, team-building environment. This effort increased team efficiency and.

3100 Thornton Ave., Burbank CA

• Marketing Strategy Development: Developed and executed comprehensive marketing strategies and campaigns for Medicare products across 10 service areas in Southern California, resulting in increased enrollments.
• Budget Planning and Management: Planned and managed local advertising and direct mail budgets for promotional projects, optimizing spending and achieving a reduction in costs while maintaining campaign effectiveness.
• Medical Group Acquisition Campaign: Led the Medicare portion of the Marketing Communications team during the acquisition of a medical group with 60 physicians. Collaborated with the sales team to direct and launch a.

74 N. Pasadena Ave., Pasadena CA

• Advertising and Media Plan Development: Assisted the direct-response advertising agency in developing and executing effective advertising and media plans, resulting in an increase in campaign reach.
• Copy Preparation and Approval: Prepared and submitted marketing copy for internal and CMS approval, ensuring compliance and timely execution of campaigns.
• Sales Lead Generation: Increased sales lead by partnering with the sales force to promote local events, contributing to a boost in event attendance and lead generation.

100 S. Los Robles Ave., Pasadena CA

Irvine, CA

777 Third Ave., New York NY