Tasked with shaping and sharing the story of Bloq.it's products and services globally. As the product's voice and advocate, I manage and craft the messaging around our offerings, highlighting key features and customer benefits.I design the product marketing strategy, lead go-to-market campaigns, and create supporting collateral, all while ensuring consistent product communication across the company.

In the past five years, I've excelled in building real-estate portfolio and managing three thriving short-term rental properties. Achievements include consistent 5-star ratings, Superhost Status, and being recognized as a Top Grossing listing in Porto, Portugal. With booking rates consistently above 90%, I've maintained a 20% annual return and a break-even ratio of 65%.This success stems from a deep understanding of our audience, enabling us to deliver exceptional service through innovative strategies like automated communication, dynamic pricing, technology-driven self check-ins, and a dedicated customer app. Our swift response to queries has fostered client satisfaction and loyalty.

As the Senior Product Marketing Lead at FARFETCH Platform Solutions, I spearheaded the Go-to-Market Strategy for FARFETCH’s B2B2C SaaS Products and Solutions, overseeing everything from launch plans to marketing collateral development and campaign analysis.

As the Communications Manager at FARFETCH, I directed customer and partner communications, optimizing touchpoints for 2 million consumers and 700+ luxury brands globally. Leveraging data insights, I enhanced the customer journey, fostering retention, loyalty and empowering partners with tailored strategies and resources. Led an amazing team of three talented content designers.

I spearheaded the company's Global Brand & Communication Strategy and execution, towards external and internal target groups and across offline and online channels and mediums across 12 locations in Europe to boost employee engagement and drive global brand awareness. In this role I reported into the CPO.

During my seven-year tenure as the Marketing and Communication Manager at Yazaki, I was responsible for orchestrating all Corporate Communications and Marketing activities towards external and internal target groups and across various channels to support business development decisions, drive employer brand awareness, and enhance the employee experience in 22 countries, 2 continents, and 49 locations. I led an outstanding team of nine extraordinary people.