Marta Garcia Monell Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Holanda Septentrional, Países Bajos

- Campaign strategy: Contribution to the seasonal campaign strategy development - Global/EMEA.- Lead the seasonal EMEA GTM (go-to-market) organization and collaborate in the content creation.- Drive the integration and development of Spring season campaigns (product/brand) from tactical planning (defining seasonal sell-in/sell-out activations), to execution (localization to +6 EMEA priority markets) and reporting.- Barcelona Half Marathon Sponsorship: Integrate the end-consumer… Show more - Campaign strategy: Contribution to the seasonal campaign strategy development - Global/EMEA.- Lead the seasonal EMEA GTM (go-to-market) organization and collaborate in the content creation.- Drive the integration and development of Spring season campaigns (product/brand) from tactical planning (defining seasonal sell-in/sell-out activations), to execution (localization to +6 EMEA priority markets) and reporting.- Barcelona Half Marathon Sponsorship: Integrate the end-consumer tactics (digital, in-real-life: race & expo visibility, CRM comms...) and a top accounts (EMEA media/retailers) event planning. - Project Management: Manage the integrated timeline, own planning files, timelines, processes, communication with stakeholders (Global/markets), briefs (internal/external) and deliverables.- Represent Integrated marketing in Global, cross functional and channel specific meetings.- Develop and implement best practices for communication and cross functional sharing across the whole marketing organization including Global team, EMEA channels and country teams. Show less

Barcelona, Cataluña, España

- Project Management: Contribution to the administration of the annual communication plan for BTQ: comm flow, promotions, creativities (POS, CRM, SMS) and analysis of KPIs.- Study of the channel context and Retail network analysing potential Boutiques (Geoblink). Weekly and monthly reporting of the BTQ's performance. - Implementation of marketing campaigns in shopping centers & Nestlé Market (launch of the new Vertuo line) and exclusive promotions (POS management, NL, digital… Show more - Project Management: Contribution to the administration of the annual communication plan for BTQ: comm flow, promotions, creativities (POS, CRM, SMS) and analysis of KPIs.- Study of the channel context and Retail network analysing potential Boutiques (Geoblink). Weekly and monthly reporting of the BTQ's performance. - Implementation of marketing campaigns in shopping centers & Nestlé Market (launch of the new Vertuo line) and exclusive promotions (POS management, NL, digital billboards) aligned with the brand's strategic objectives. KPIs monitoring.- 360 vision of the department: development of the Retail network, collaboration with Trade Marketing (POS) to improve visibility, Brand (creativities and communication) and E-comm (Amazon website). Show less

Barcelona, Cataluña, España

- Development of promotions, action plans (i.e Christmas) and presentation of main actions (i.e Influencers) and results to the market committee (ES & E-comm).- Management of A&P budget of four markets (ES, FR, IT & PT).- CRM: participation in the definition of the strategy, supervision of actions, creativities and subsequent reporting. Definition aligned with Point of Sale actions.- Brand analysis and competitors’ analysis (sell-in / sell-out).- Innovation: development of… Show more - Development of promotions, action plans (i.e Christmas) and presentation of main actions (i.e Influencers) and results to the market committee (ES & E-comm).- Management of A&P budget of four markets (ES, FR, IT & PT).- CRM: participation in the definition of the strategy, supervision of actions, creativities and subsequent reporting. Definition aligned with Point of Sale actions.- Brand analysis and competitors’ analysis (sell-in / sell-out).- Innovation: development of product launches and relaunches - contribution to the New Product Development (NPD) process. Tool-kit creation.- Contribution to the definition of the global communication strategy and creation of the main market assets (360 –Website, SSMM, POS). Show less

Barcelona, Cataluña, España

- Market analysis and competitors' analysis- Monthly follow-up of Affinity's brands- Consumer KPIs follow-up- Work closely with the Brand Manager in strategic analysis- Participate in new product launches and relaunches- Update of brands portfolio and of its competitors- Participate in Media Communication campaigns (online and offline)- Post-campaign analysis and monitorization of Brand Health

Bachelor In Business Administration And Management - Eus Program, Business And Management

Student of the EUS program which entails prior selection according to academic record and level of language skills. The programme offers.

Exchange Program

UNSW, Australia's global university ranked among the top 50 Universities in the world that offers programs in business, among others. I.

High School Diploma, Social - Economic