Marta Joly Email & Phone Number

Italy

Management of 360° communication strategy and deployment through internal and external touchpointsResponsibility of events and tradeshows organization and readiness of all materials involvedGlobal beauty market and trends analysis Creative department team management, ensuring a consistent positioning of the Company through all assets

Introduction of a strategic approach to 360° communication, based on consumer insight, contributing to position Farmaè as a brand and increasing the competitive advantage towards other competitors.Led the strategic project of positioning Farmaè and Amica Farmacia brandsManagement of ATL and BTL campaigns for Farmaè, in cooperation with marketing teams of leading health & beauty companies and top external agencies.Management of the first health & beauty brand of the company. Definition of the brand and product strate-gy, management of the website, creation and of the 360° ATL and BTL campaign to support the launch, led the market launch of 25 new sku of beauty and VMS.

Bergamo Area, Italy

Definition of the strategy for the assigned category.Supervision and coaching of the team ensuring a smooth execution of the initiatives of the plan.

Bergamo, Italia

Responsible of all the initiatives planned of the assigned categories (skin care, sun care, personal care and fragrances). Initiative proposals based on detailed analysis of consumers needs, internal and market datas.Plan execution on time and budget leading multi-functional teams.

Bergamo, Italia

Management of International beauty brands project developments, interfacing with R&D, Sales & Technical Department for a round management of client’s brief.Key accounts and support of Sales Account with quote and follow up.

Milano, Italia

- Communication budget responsibility and print campaign plan execution for the assigned area (Western EU);- Organized European trade shows and events with customers and designers and support to headquarter Marketing team for global events;- Developed catalogues and training brochures with International agencies;- Managed a customer portfolio in Italy; sales analysis and monthly reporting with KPIS monitoring.

Milano, Italia

Responsible for Italian marketing activities on top of very differentiated industries (Pharma, Cosmeticss, Printing, Plastics, Coatings, Ceramics)- Marketing plan issue and budget management; - Press media plan issue and management (self- production of local advertising pages and press releases for specialized magazines); - Organization of trade shows and customer events;- Management of Italian website (www.merck.it); - Sales data analysis- Support to Sales team in the issue of monthly meeting reports and presentations

Arnad

- Managed press plan and created contents for main Italian food magazines;- Organized exhibition and events (50 Anniversary);- Managed multilingual website, updating contents;- Cooperated with external agency in the development of corporate guidelines, logo redesign and new brand architecture, creating new business opportunities for the company;- Contributed to the first quality certification of the company ISO 9001, achieved in 2008.

Languages Binational - Italy/France, Foreign Languages (Class 11)

Activities and Societies: Erasmus Project of 9 months at Université de Savoie - Chambery (FR)Università degli Studi di Torino - Facoltà di.

Social Sciences