Marta Lago Arenas Email and Phone Number
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I am a service designer and human-centered innovation leader with over 15 years of experience and a focus on healthcare and digital health. As an innovation leader at Amgen, a global biotech organization, I have driven European strategy, co-creation and local implementation of new services and solutions (digital and not) that improve the care path and experience of patients, caregivers and healthcare professionals- with measurable impact on health outcomes.I am a firm advocate and facilitator of collaborative approaches among people, disciplines, and organizations to create shared and sustainable value. In practical level this means cross functional leadership, multi-organization partnership and the ability to align business, scientific and public healthcare priorities under a common goal: improving patient’s lives, and the outcomes that matter to them.As design-driven change agent, I help integrate patient and centricity and service, UX/CX capabilities and approaches in complex organizations – biotech, care providers, startups.I am passionate about making healthcare ecosystems more humane and equitable, and also keen on evolving our innovation approaches in order to meet that challenge.
The Care Lab
View- Website:
- thecarelab.org
- Employees:
- 10
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Heathcare Systems TransformationThe Care LabZürich, Zh, Ch -
Customer Experience LeadBoehringer Ingelheim May 2024 - PresentIngelheim Am Rhein, Rhineland-Palatinate, DeCustomer Experience Lead in One Medicine Analitics (OMA) Lab. Maximising the value of Data Platforms in Clinical Development. -
Lecturer At Design Masters ProgramsLucerne University Of Applied Sciences And Arts Mar 2021 - PresentLuzern, ChVisiting tutor Design Masters for Experience Design and Systems Design.Contributor of Cluster for Health of Central Switzerland (Gesundheitscluster Zentralschweiz) in working Group Transdisciplinany Education for Integrated Care -
Global Innovation & Strategy - Patient And Customer Engagement, Healthcare Ecosystem SolutionsAmgen Jun 2021 - Jun 2023Thousand Oaks, Ca, UsGlobal Capacity to drive the creation and implementation of strategic Beyond The Molecule Solutions and innovation programs that improve patient experience and outcomes in Amgen's priority therapeutic areas, helping maximise the value of these therapies and transform care pathways.Main therapeutic areas of focus: Cardiovascular secondary prevention (post MI care), non small lung cancer.Core activities (non exclusive):- Collaboration agreement with scientific society (EAPC, European Association of Preventative Cardiology) to drive cardiovascular care pathway optimisation and leadership of multi-country project (Netherlands, Spain, Italy, France)- Patient, caregiver and HCP research and co-creation of support ecosystems to drive innovation strategy and roadmap (non small cell lung cancer)- Global-to-local, local-to-global BTM innovation strategy (non small cell lung cancer)- Coordination of internal BTM innovation network in Europe with focus on EIT Health collaboration -
Patient Experience And Solution Design Lead - Region EuropeAmgen Aug 2018 - Jun 2021Thousand Oaks, Ca, UsStrategy, concept and implementation of European flagship digital health solutions in priority therapeutic areas. Examples (non exhaustive): - Rehab+ digital tele-rehabilitation service for patients after post myocardial infarction (Program leader), EIT Health Education award winner 2021, currently in clinical practice - ePRO European strategy for oncology patients (lead), pilot program for myeloma patients in Germany (concept).- etc.Co-creation of a global to local, patient centric Beyond the Molecule (BTM) strategy in co-creation with patients, caregivers, HCP's and affiliates (Non Small Cell Lung Cancer, and Multiple Myeloma)Capabilities for Patient and Customer innovation: workstream lead for Europe-ELMAC -
Global Customer ExperienceAmgen Aug 2016 - Aug 2018Thousand Oaks, Ca, UsGlobal Customer Experience was a team dedicated to integrate a human centered design approach to beyond the molecule (BTM) solutions at scale, partnering up with commercial teams to reframe business imperatives into opportunities truly relevant for patients, caregivers and healthcare professionals. Working in deep collaboration with commercial teams across therapeutic areas, the team guided the innovation process from Insights to innovation strategy to solutions of a wide range, from packaging and device to communications and beyond the molecule tactics. As the European lead of the Global capacity, Marta led a variety of initiatives such as • Redesign of secondary packaging of an Amgen medication in co-creation with patients, HCP’ and manufacturing teams (currently in production in Europe). • Integration of Customer and patient innovation in Brand planning (2017-2019) -
Engagement Lead For Healthcare - Advisor And FacultyTeamlabs/ Jan 2014 - May 2023Madrid, Madrid, EsSince 2023, Marta's role as strategic advisor and healthcare engagement lead focuses on shaping and delivering new offerings for players in the field of healthcare.Since 2009, Marta is also a faculty member as visiting tutor in different programs on Entrepreneurship and Innovation (Degree and Masters programs) -
Founding Partner And Innovation LeadPulse Innovation Sl Feb 2008 - Jul 2016Marta is founding partner of the Design and Innovation agency Pulse Innovation. With focus on innovation strategy and service design, Marta led or supported the creation of new services and digital offerings ofter in collaboration with leading agencies IDEO, FJORD Accenture, Designit etcClients (non exhaustive): Novartis, Amgen, BBVA, UBS, Royal Bank of Scotland,ThyssenKrupp Elevator, Zentralbibliothek zu Berlin, Fujitsu-Siemens,University of the Basque Country.
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Visiting Tutor - Ma Design For Social BusinessIstituto Europeo Di Design Mar 2011 - Nov 2011Milan, Milan, ItMaster Program “Design for Social Business” Istituto Europeo de Design in Milan (Italy), and Grameen Foundation (Muhammad Yunus, Bangladesh) -
Visiting Tutor Hyperwerk Institute Of Post Industrial DesignUniversity Of Applied Sciences And Arts Northwestern Switzerland Fhnw Jan 2008 - Dec 2008Windisch, Ch -
Design And Innovation StrategyIdeo Mar 2005 - Dec 2008San Francisco, California, UsResearch, human centered design and project leadership in a broad range of areas from healthcare, financial services, publishing, to FMCG, etc with international scope (mostly US, Europe, Israel)Clients include: Amgen,Nycomed, Elsevier, UBS, SwissCom, Procter&Gamble, Pelikan, Geberit, Pepsico. -
Visiting TutorMacromedia Hochschule Für Medien Und Kommunikation Oct 2004 - Jul 2006München, De -
Designer In Residenceオリベデザインセンター - 岐阜県のデザイン振興機関 Oribe Design Center Nov 2004 - Feb 2005
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Design EngineerDaimlerchrysler Sep 2001 - Nov 2002Auburn Hills, Mi, UsDesign and development of automobile exteriors -
Task Force EngineerRobert Bosch Gmbh Jan 1998 - Sep 1998Farmington Hills, Mi, UsTesting and re-engineering of regulator in a utility vehicle diesel motor
Marta Lago Arenas Skills
Marta Lago Arenas Education Details
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Royal College Of ArtIndustrial Design Engineering -
Karlsruhe Institute Of Technology (Kit)Mechanical Engineering -
Universidad Del País Vasco/Euskal Herriko UnibertsitateaMeng Mechanical Engineering
Frequently Asked Questions about Marta Lago Arenas
What company does Marta Lago Arenas work for?
Marta Lago Arenas works for The Care Lab
What is Marta Lago Arenas's role at the current company?
Marta Lago Arenas's current role is Heathcare Systems Transformation.
What is Marta Lago Arenas's email address?
Marta Lago Arenas's email address is ma****@****ail.com
What schools did Marta Lago Arenas attend?
Marta Lago Arenas attended Royal College Of Art, Karlsruhe Institute Of Technology (Kit), Universidad Del País Vasco/euskal Herriko Unibertsitatea.
What skills is Marta Lago Arenas known for?
Marta Lago Arenas has skills like Design Thinking, User Centered Design, Service Design, User Experience, Design Management, Design Research, Experience Design, Innovation Strategy, User Interface, Creative Direction, Information Design, Ethnography.
Who are Marta Lago Arenas's colleagues?
Marta Lago Arenas's colleagues are Marlies Bielderman, Alèxia Farré Aldomà, Laszlo Herczeg.
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