As the Marketing Lead at Huspy Mortgages, I drive transformative marketing strategies for residents and non-residents through Bayteca and Mortgage Direct. I manage comprehensive campaigns, from end-user and partner communications to creative content, paid media, social media, and content marketing, ensuring impactful and consistent messaging that fuels our growth.With a background in journalism, criminology, and digital marketing, I excel in understanding diverse audience needs and crafting compelling narratives. Currently pursuing a Master's in Brand Management at UNIR, I am honing my skills in the latest digital trends and tools.Passionate about multicultural and fast-paced environments, I leverage creativity, innovation, and analytical skills to deliver exceptional results. My leadership has elevated our brand presence and achieved significant business outcomes. I am eager to bring this dedication and strategic insight to current and new opportunities.