Marta Molesini Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Milano

Greater New York City Area

In charge of managing the whole strategic brand positioning process (from briefing to execution and go-to-market) for exclusive brands. Main duties: • Performing preliminary industry studies, benchmarking and qualitative /quantitative market research to identify consumers' preferences• Designing marketing plans to activate international local markets• Partnering with external partners to define marketing materials and communication strategies while monitoring social media conversions

Milan Area, Italy

• Setting up and managing the whole life-cycle of effective multi-channel marketing & communication strategies• Re-engineering the overall brand positioning policies through new tones of voice, marketing and social media plans• Performing benchmark and market analysis to identify customer's needs• Setting up objectives and sales KPIs to support the business development

Providence, Rhode Island, Stati Uniti

• In charge of setting digital communication and advertising strategies together with the marketing team• Monitoring the conversion rate of both free and sponsored social media marketing campaigns• Supporting all the necessary business intelligence, market analysis and segmentation activities• Monitoring performance KPIs to identify the effectiveness of each communication strategy

Milano, Italia

• Assigned to the Ray-Ban brand, responsible for managing and monitoring the overall brand's social media presence• Arranging periodical contests dealing with all the necessary content strategy planning and copywriting activities

Milan

• Responsible for gathering communication requirements and managing the relationships with L'Oréal, one of the company's main customer• Supporting the development of editorial plans and the launch of new products. Assessing analytics reporting on the effectiveness of each strategy/campaign

Master’S Degree, Integrated Marketing

Dissertation title: "Tuz, a search engine for fashion products";

Bachelor'S Degree, Advertising And Marketing Communications

Dissertation title: "Ray Ban marketing campaigns: the use of social media as a marketing tool";