Marta R. Leseiko Email & Phone Number

Wilmington, Nc, Us

Responsible in assisting our clients to sell billions of dollars in real estate sales. As head of the digital team, successfully move data insights into actionable strategies allowing for smarter marketing investments for luxury real estate clients. Developed & optimized lead generation marketing plans for master-planned communities, home builders, luxury properties, and resort destinations. Developed content strategy that triggers an emotional connection with the "ultra" and high-net-worth individuals (HNWI) throughout the various stages of their new journey to home purchase or reservation. Assist in driving new business development.RECENT PROJECT SPOTLIGHT:GroveLiving.comBootRanch.comWindsongRanchLiving.comChampionHills.comLasCampanas.com GovernorsClubNC.comTheLandings.comTaliskerClubLife.comMyTaliskerClub.comOne Properties GroupPlantation Builders CorpLogan HomesHilton Realty-Continuously working with our clients to help them make smarter marketing investments, "turning a point on a map into a place in someone's heart."-Provide actionable digital strategies from data insights / analytics to help our clients expedite delivery of all business goals, generate more interest and sales and shorten the lead time to conversions, throughout gaining a competitive advantage.-Assist in driving multi-million dollar home and homesite real estate sales-Introduce, test and roll-out successful new digital opportunities introducing emerging technologies in an ever-changing digital world-Content creation for storytelling implementation and dissemination vis SEO, SEM, PPC, 3rd Party Ad Neworks, Programmatic Advertising, Social Media Marketing, Email Marketing (outreach & CRM), Affiliate Marketing, Lead Generation Campaigns, Events Planning & Marketing, Mobile strategies.

Offering 20+ years of hands-on experience, knowledge and skills in digital with a solid foundation in traditional / digital integration. Strong analytical skills, insightful, excellent time management skills, budgeting and negotiating. I've worked across all digital channels and tactics. I built a digital department from ground zero; developed, executed, implemented and reported on the digital departments OGSM, developed job postings and KPIs for digital team; championed the interview process and hired strong team players. Throughout, nurtured, educated, informed on digital trends, strategies, tactics and research. I have a successful portfolio of digital case studies and a wealth of in-depth knowledge/experience to share.

Skokie, Il, Us

• Built GB's digital department from ground zero; developed, implemented and reported on OGSM, developed job postings/KPIs for digital team; championed interview & hiring process• Assisted in driving sales to ecommerce customers via strategic marketing initiatives: Yligthing, Build, Circaligthing; growtrh rate of 16% YoY• Championed the vendor selection and contract process for a PIM/PLM technology solution• Developed and implemented new Data & Image Management & Processes• Championed and delivered the Taxonomy Model Project from vendor selection through final sign-off• Worked with the Web Team to build out current PIM solutions for efficiencies• Established OGSM and developed/implemented 2017 Digital Plan for GBs portfolio of brands: Feiss, Monte Carlo Fans, Sea Gull Lighting, Tech Lighting, LBL Lighting, Element Lighting & Ambiance Lighting • 2x organic and social traffic to website (demand generation); improved Moz rank by 1-0.5 pts. for all brands; grew social media conversions YoY by 12% overall.• Introduced /implemented UX updates to existing catalog sites; improving conversions by 800%• Developed strategy with eCommerce team for co-marketing efforts (content/data enrichment) • Developed and implemented demand generation strategies via email acquisition, display advertising, social media advertising campaigns; increasing leads by 100%; grew referral traffic by 10%.• Managed, motivated, educated digital teams' successful delivery of their established KPIs/goals• Implemented best SEO practices for all brand websites and optimized UX experence by optimizing "buy Online"; growing assists by 800% • Lead the creation of a Content (communication) strategy that performed on Multiple Platforms including social channels, email, sales collateral, mobile, display and more• Enhanced digital strategies for Sales team via self-service portals; mobile apps (ecat)• Kept C-suite and team informed on trends, industry updates, new tools

Irving, Tx, Us

• Responsible for delivering & optimizing client 2015 OGSM; up 48% net sales with flat budget YOY. • DSP, email (owned, acquisition, prospecting), social, SEO, SEM, PR, sampling & mobile integration with brand marketing communications plans meeting and over-delivering KPIs. • Provided on the spot tactical problem solving for digital and mobile projects to senior executives at Kimberly-Clark • Developed strategic fundraising plans/campaigns, partnership prospecting & donor relationship strategies for Kimberly Clark Foundation & Retailer Specific charities (e.g. Amazon Smile, Abbott Laboratories; SEJ); responding to national disasters, cause marketing, crisis situations & strategic campaigns/programs; financially, product donations, volunteer time from consumers, employees, partnerships (existing & prospecting); attained millions toward set goals; supported BGCA, United Way, Scholarships/Grants, Malaria no more • Introduced numerous observe & learn strategies and test campaigns increasing traffic to retailer PDPs by 50%; rolling out with successful programs • Introduced/implemented shopper CRM into existing email strategy; delivering 10% above established KPIs • Improved 1st page rankings for primary & long-tail keywords for all products on key retailer site • Introduced retailer specific tiles on special offer pages on brand.com driving demand generation to retailers • Responsible for senior level client relationship management and led presentation for all major strategic initiatives • Completed 2016 strategic planning for mobile and digital channels including insights, strategic constructs, and deployment roadmaps; AFC and FC sectors; ecommerce and customer specific (Amazon, Wal-Mart, Target & Costco) • Influenced & contributed to each project at every major point including technical requirements, Information Architecture, Creative and Deployment; DSP, email, social, SEO, SEM, mobile, PPC, ibeacon, & more

TIMELINE: From MARCH 1992 through December 2014 FOLLOWING: Please find select companies/agencies where I was contracted that I would like to showcase. There are many other companies, but I wanted to show the diversity in my hands-on work experience. At times, I worked with several clients; multi-tasking.

Plano, Tx, Us

I was contracted to develop digital strategies/solutions/requirements including white labeled email solutions for Active’s new product & provide supportive documentation with a clear explanation for CPA work requirements & CPC revenue projections; plus to identify sponsors to tie in with ACL launch & revenue.-Identified revenue potential incorporating DSP platforms, social media platforms & mobile applications-Researched historical email & banner advertising data for CPC & CPA modeling; comparing results with industry benchmarks-Identified travel & sports companies to partner with Active Network that can drive ACL more business

Chicago, Illinois, Us

I was contracted to develop & manage delivery of marketing & communication campaigns that promote the brand, supporting the strategic goals of the business within the context of enterprise priorities-Lead & executed the content validation strategy for CNA’s new website for specific audiences; over 700 pages; to launch July 2014-Developed content Strategy; identifying all assets that support CNA’s brand identity, ensured they worked effectively across all digital channels and resonated with their key audiences in a cohesive and consistent message; meeting business objectives-Assisted Analytics team to define metrics for success for all digital channels-Identified top landing pages & developed/ recommended SEO strategy for new website-Executed Link Strategy with redirection plan for new website-Developed communication plan for launch of new segment with tactics, timing & measurement

New York, Ny, Us

- Suppored TMP Worldwide Fortune 500 clients & Account Teams in achieving digital revenue goals by building strategic & creative digital marketing programs; Inbound & Outbound digital touchpoints including mobile & relationship marketing- Developed & presented more complex, innovative, integrated and targeted digital solutions- Lead team in New biz development- Provided leadership on Social Media Channels & Content Strategies- Provided Insights and Analytics; recommendations and optimizations- Developed and presented educational material to clients & internal teams on emerging technoligies and mediaWorked with Fortune 500 clients including Enterprise Rent-A-Car, Takeda Pharmaceutical, Stryker, Select Comfort, Wheaton Franciscan Healthcare, MillerCoors, Abbott Laboratories, Baxter, Xerox and more.

Springfield, Mo, Us

Developed a digital dept growing business over 2 million in less than 8 months. Sourced outside vendors to assist with execution of digtal plans; lead the digital strategy for new and exising clients; managed all aspects of Digital Marketing (SEM (SEO & PPC); social; ecrm) and Digital Advertsing (display - behavioural, retargeting, contextual) (hands-on experience); developed lead gen programs; implemented tracking & Web Analytics as well as introduced new and emerging strategies. Participated in ALL New Biz Presentations winning 80%. Work with the following clients: Smith & Wollensky, Chamberlain, MUTI Online, Pot Belly's,World Hyundai, Family Hyundai, Alexian Brother's, Bookoo.com, COUNTRY Financial, David Bruce AutoCenter,Grande Cheese.

Northlake, Il, Us

Online Strategy Plan• Researched, developed and implemented Empire’s 2011 Digital Strategy Plan, delivering 85% of plan’s objectives: improved bounce rate and decreased the CPA ; Lead review process for email selection and contract review; and, improved Empire’s online presenceORM (Online Reputation Management) – clean page 1 of any negative complaint sites from indexing on page 1 for Empire’s primary branded terms across major search engines• Delivered 91% of the primary goal via multiple channels - 82 first page search results out of a possible 90 are now Empire owned properties; 70% improvement from onset of program• Doubled organic traffic to Empire Today’s main website; revenue lift statistics are proprietary information• Responsible for the successful launches of new microsites & organically indexing them in the major search engines achieving first page listings in less that 7 months• Lead & assisted the SEO team in optimizing Empire owned properties in achieving 1st page organic rankings in the major search engines• Researched, developed & presented methods for analyzing and reporting ROI for SEO / ORM investments• Lead cross-departmental & cross-functional teams to deliver products (new microsites) meeting timelines and budgets; liaison between marketing, IT technical resources & 3rd party vendor• Presented strategy for SEO Lead Generation Program; to improve ROI for program• Reported to CIO/CRO an analysis/ recommendation of changes to strategies as trends in the industry unveiled Digital Marketing•Provided strategies for improvement and revenue growth across all channels and assisted in execution of Digital Media Plan: SEM - PPC (retargeting, behavioral, profiling), Affiliate and Display tests, Social and Mobile programs.• Leveraged Media Budget and negotiated digital value/ SEO programs•Lead email team; vendor review, contract negotaitions, datamining, integration, strategy

Northbrook, Il, Us

e-commerce: Web Product Manager: Lead Generation• Responsible for driving online sales and improving CPA •Managed Digital Media Plan over million dollars; PPC, Affiliate & Display Test Campaigns, Promotional Campaigns to drive e-commerce• Launched and executed seasonal Lead Gen test campaigns; integrating DM and web channels (including e-newletter)• Assisted in cross-marketing partnerships and managed 3rd party vendors• Provided innovative strategies on non-traditional marketing for new business/retention programs• Assisted in the review of vendor selection for the site re-design; prepared RFP• Provided consumer insights and web analytics• Team member conducting A/B testing from findings of usability study; improving conversion funnel• Reported to the CFO with financials on the retention program save rates and new business acquisition-web sales.• Acting Lead for DRTV Test Campaign; research, planning, buying & monitoring/reporting & optimizing

• Assisted with design, implementation and analytics for a local e-commerce and social networking website working closely with IT, design, customer service, outside vendors and management• Developed revenue model for website’s banner advertising campaign to offset cost of website and generate new revenue stream• Developed, deployed and managed launch and audience engagement strategy• Created and managed content for social groups on Facebook, LinkedIn and tweets on Twitter• Trained, managed and evaluated sales team (20+) on the initiatives of the emerging digital, mobile and social platforms; on digital advertising sales and performance metrics; and managing/measuring their social community to engage members• Prepared and presented sales tools specific to online advertising sales, social networking engagement strategy and cross-media selling strategies to enhance effectiveness of sales force• Implemented monitoring of website traffic: Google Analytics, twitterboard, administrative access• Provided reports and summaries tracking overall strategies (site traffic and effectiveness, online activity, online sales, customer service, community engagement, data mining, user profiling)• Responsible for SEM/SEO indexing (100s of pages of content) in the major search engines achieving first page listings• Increased website traffic by 900%; Generating 13,000% monthly revenue lift

CLIENT: Alcan Packaging Food Americas (national / international)• Played key role in development of strategic integrated marketing communication plans for 5 product launches targeting manufacturing, marketing, design, brand managers; 3 of 5 plans successfully launched; 2 pending product release • Responsible for the development and writing (PPT presentation) of IMC plans• Provided media leadership, insight, ideas, created media plan recommendations and alternative solutions• Established timelines and budget goals to launch initiatives

• Developed annual marketing plan aligning efforts/promotions with biz goals; developed, deployed, managed (planning /buying) multi-platform media plan (B2C/B2B); contributed research/strategy/SEM reco for the launch of rebranded website with ecommerce component scheduled for this year; proposed/consulted on seamlessly integrating Social Media Strategy into current efforts saving client 20% of allocated marketing $$s. Performed SEO & SEM.

Industries: health and wellness (TAP, Pharmacia, Pfizer, Abbott); finance and insurance, ecommerce, entertainment• Developed, deployed and managed strategic media plans coordinating local and corporate efforts resulting in the enrollment of thousands of patients for clinical trials across North America (up to 200+ local spot buys per trial)• Planned, negotiated, managed media plans for all clients (broadcast, print, digital, OOH and direct marketing)• Managed budgets $15mil.+ optimizing funds; worked with multiple vendors (cable, radio, internet, national buying firms, newspapers, magazines, direct mail houses, printers,) coordinating efforts, delivering goals, time-lines, budgets• Provided weekly media performance metrics and summaries; coordinating reports from call centers, online activity, client in-house; made recommendations on generating tactical alternatives to efficiently and effectively deliver objectives• Responsible for facilitating immediate changes; problem-solving; saving clients thousands of media dollars• Provided consumer-centric views profiles: behavioral, geographical and social on all strategic thinking

Chicago, Il, Us

INDUSTRY: Automotive - Chicagoland• Developed, wrote, presented to client the annual media plans for the group and dealerships; maximizing efforts around each brands’ advertising and co-op initiatives; winning business; plan consists of search, listings, banner ads, TV, cable, radio, DM• Negotiated media plan with vendors; incorporated added value• Provided research and analytics on consumers’ media and brand buying habits, demographics, geographic, social behavior along with market penetration by dealerships; assisted in developing “predicative modeling” for DM strategy• Contributed to local and grass roots promotions and sponsorships for each dealer• Developed CO-OP programs for each dealer based on specifications and guidelines

• Lead agency team on digital initiatives; responsible for coordinating and presenting the digital lead generation strategy (PPT presentation) which included designing a microsite, SEO/SEM program, data mining efforts, and an online advertising plan• Developed a 5 year digital plan for lead generation seamlessly integrating current media plan, in-store promotions, maximizing corporate promotions and brand advertising efforts to effectively and efficiently drive website traffic• Worked with outside media buying agency and corporate team• Responsible for providing all internal and external communications to management and departments

Developed & Presented Strategies, Competitive Intelligence, Consumer Insights and Analytics, Media Analysis & Recommendations; accountable for deployment, management and metrics of media plan for ecommerce and brand campaign.

Chicago, Il, Us

•developed media plans for clients that are measurable and successful; played a key role in developing, organizing & executing succesful events, promotions and cross-marketing opportunities.•responsible for media reco for New Biz Pitches; agency won biz.

Developed, deployed and managed annual media plan; responsible for weekly / bi-weekly metrics (AtoS for each promotion); executed in spot overlays; responsible for meeting with vendors and reporting industry facts/findings.

INDUSTRY: Entertainment - Films / Motion Picture

Liberal Arts And Sciences/Liberal Studies

Diploma, Higher Courses Ukrainian Studies