Marta R. Leseiko Email & Phone Number

Wilmington, NC, US

Responsible in assisting our clients to sell billions of dollars in real estate sales. As head of the digital team, successfully move data insights into actionable strategies allowing for smarter marketing investments for luxury real estate clients. Developed & optimized lead generation marketing plans for master-planned communities, home builders, luxury.

Offering 20+ years of hands-on experience, knowledge and skills in digital with a solid foundation in traditional / digital integration. Strong analytical skills, insightful, excellent time management skills, budgeting and negotiating. I've worked across all digital channels and tactics. I built a digital department from ground zero; developed, executed.

Skokie, IL, US

• Built GB's digital department from ground zero; developed, implemented and reported on OGSM, developed job postings/KPIs for digital team; championed interview & hiring process
• Assisted in driving sales to ecommerce customers via strategic marketing initiatives: Yligthing, Build, Circaligthing; growtrh rate of 16% YoY
• Championed the vendor selection and contract process for a PIM/PLM technology solution
• Developed and implemented new Data & Image Management & Processes
• Championed and delivered the Taxonomy Model Project from vendor selection through final sign-off
• Worked with the Web Team to build out current PIM solutions for efficiencies

Irving, TX, US

• Responsible for delivering & optimizing client 2015 OGSM; up 48% net sales with flat budget YOY.
• DSP, email (owned, acquisition, prospecting), social, SEO, SEM, PR, sampling & mobile integration with brand marketing communications plans meeting and over-delivering KPIs.
• Provided on the spot tactical problem solving for digital and mobile projects to senior executives at Kimberly-Clark
• Developed strategic fundraising plans/campaigns, partnership prospecting & donor relationship strategies for Kimberly Clark Foundation & Retailer Specific charities (e.g. Amazon Smile, Abbott Laboratories; SEJ).
• Introduced numerous observe & learn strategies and test campaigns increasing traffic to retailer PDPs by 50%; rolling out with successful programs
• Introduced/implemented shopper CRM into existing email strategy; delivering 10% above established KPIs

TIMELINE: From MARCH 1992 through December 2014 FOLLOWING: Please find select companies/agencies where I was contracted that I would like to showcase. There are many other companies, but I wanted to show the diversity in my hands-on work experience. At times, I worked with several clients; multi-tasking.

Plano, TX, US

I was contracted to develop digital strategies/solutions/requirements including white labeled email solutions for Active’s new product & provide supportive documentation with a clear explanation for CPA work requirements & CPC revenue projections; plus to identify sponsors to tie in with ACL launch & revenue.-Identified revenue potential incorporating DSP.

Chicago, Illinois, US

I was contracted to develop & manage delivery of marketing & communication campaigns that promote the brand, supporting the strategic goals of the business within the context of enterprise priorities-Lead & executed the content validation strategy for CNA’s new website for specific audiences; over 700 pages; to launch July 2014-Developed content Strategy.

New York, NY, US

- Suppored TMP Worldwide Fortune 500 clients & Account Teams in achieving digital revenue goals by building strategic & creative digital marketing programs; Inbound & Outbound digital touchpoints including mobile & relationship marketing- Developed & presented more complex, innovative, integrated and targeted digital solutions- Lead team in New biz.

Springfield, MO, US

Developed a digital dept growing business over 2 million in less than 8 months. Sourced outside vendors to assist with execution of digtal plans; lead the digital strategy for new and exising clients; managed all aspects of Digital Marketing (SEM (SEO & PPC); social; ecrm) and Digital Advertsing (display - behavioural, retargeting, contextual) (hands-on.

Northlake, IL, US

• Online Strategy Plan
• Researched, developed and implemented Empire’s 2011 Digital Strategy Plan, delivering 85% of plan’s objectives: improved bounce rate and decreased the CPA; Lead review process for email selection and contract review.
• Delivered 91% of the primary goal via multiple channels - 82 first page search results out of a possible 90 are now Empire owned properties; 70% improvement from onset of program
• Doubled organic traffic to Empire Today’s main website; revenue lift statistics are proprietary information
• Responsible for the successful launches of new microsites & organically indexing them in the major search engines achieving first page listings in less that 7 months
• Lead & assisted the SEO team in optimizing Empire owned properties in achieving 1st page organic rankings in the major search engines

Northbrook, IL, US

• e-commerce: Web Product Manager: Lead Generation
• Responsible for driving online sales and improving CPA
• Managed Digital Media Plan over million dollars; PPC, Affiliate & Display Test Campaigns, Promotional Campaigns to drive e-commerce
• Launched and executed seasonal Lead Gen test campaigns; integrating DM and web channels (including e-newletter)
• Assisted in cross-marketing partnerships and managed 3rd party vendors
• Provided innovative strategies on non-traditional marketing for new business/retention programs

• Assisted with design, implementation and analytics for a local e-commerce and social networking website working closely with IT, design, customer service, outside vendors and management
• Developed revenue model for website’s banner advertising campaign to offset cost of website and generate new revenue stream
• Developed, deployed and managed launch and audience engagement strategy
• Created and managed content for social groups on Facebook, LinkedIn and tweets on Twitter
• Trained, managed and evaluated sales team (20+) on the initiatives of the emerging digital, mobile and social platforms; on digital advertising sales and performance metrics; and managing/measuring their social.
• Prepared and presented sales tools specific to online advertising sales, social networking engagement strategy and cross-media selling strategies to enhance effectiveness of sales force

• CLIENT: Alcan Packaging Food Americas (national / international)
• Played key role in development of strategic integrated marketing communication plans for 5 product launches targeting manufacturing, marketing, design, brand managers; 3 of 5 plans successfully launched; 2 pending.
• Responsible for the development and writing (PPT presentation) of IMC plans
• Provided media leadership, insight, ideas, created media plan recommendations and alternative solutions
• Established timelines and budget goals to launch initiatives

• Developed annual marketing plan aligning efforts/promotions with biz goals; developed, deployed, managed (planning /buying) multi-platform media plan (B2C/B2B); contributed research/strategy/SEM reco for the launch of.

• Industries: health and wellness (TAP, Pharmacia, Pfizer, Abbott); finance and insurance, ecommerce, entertainment
• Developed, deployed and managed strategic media plans coordinating local and corporate efforts resulting in the enrollment of thousands of patients for clinical trials across North America (up to 200+ local spot buys.
• Planned, negotiated, managed media plans for all clients (broadcast, print, digital, OOH and direct marketing)
• Managed budgets $15mil.+ optimizing funds; worked with multiple vendors (cable, radio, internet, national buying firms, newspapers, magazines, direct mail houses, printers,) coordinating efforts, delivering goals.
• Provided weekly media performance metrics and summaries; coordinating reports from call centers, online activity, client in-house; made recommendations on generating tactical alternatives to efficiently and effectively.
• Responsible for facilitating immediate changes; problem-solving; saving clients thousands of media dollars

Chicago, IL, US

• INDUSTRY: Automotive - Chicagoland
• Developed, wrote, presented to client the annual media plans for the group and dealerships; maximizing efforts around each brands’ advertising and co-op initiatives; winning business; plan consists of search, listings.
• Negotiated media plan with vendors; incorporated added value
• Provided research and analytics on consumers’ media and brand buying habits, demographics, geographic, social behavior along with market penetration by dealerships; assisted in developing “predicative modeling” for DM.
• Contributed to local and grass roots promotions and sponsorships for each dealer
• Developed CO-OP programs for each dealer based on specifications and guidelines

• Lead agency team on digital initiatives; responsible for coordinating and presenting the digital lead generation strategy (PPT presentation) which included designing a microsite, SEO/SEM program, data mining efforts.
• Developed a 5 year digital plan for lead generation seamlessly integrating current media plan, in-store promotions, maximizing corporate promotions and brand advertising efforts to effectively and efficiently drive.
• Worked with outside media buying agency and corporate team
• Responsible for providing all internal and external communications to management and departments

Developed & Presented Strategies, Competitive Intelligence, Consumer Insights and Analytics, Media Analysis & Recommendations; accountable for deployment, management and metrics of media plan for ecommerce and brand campaign.

Chicago, IL, US

• developed media plans for clients that are measurable and successful; played a key role in developing, organizing & executing succesful events, promotions and cross-marketing opportunities.
• responsible for media reco for New Biz Pitches; agency won biz.

Developed, deployed and managed annual media plan; responsible for weekly / bi-weekly metrics (AtoS for each promotion); executed in spot overlays; responsible for meeting with vendors and reporting industry facts/findings.

INDUSTRY: Entertainment - Films / Motion Picture

Liberal Arts And Sciences/Liberal Studies

Diploma, Higher Courses Ukrainian Studies