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Generation Brands (GB) is one of America’s leading lighting and ceiling fan companies serving the electrical wholesale, home improvement, home décor, and building industries. Generation Brands aims to appreciate and build on the individual competencies of each brand. All of our brands have a proven track record, a strong reputation and a range of products and designs which provides value and growth for our customers and end-users. We continually make strategic marketing investments and develop operating and product synergies which enhance our brands’ value to the many markets we serve. Our key brands include: Feiss, LBL Lighting, Monte Carlo Ceiling Fan Co., Sea Gull Lighting and Tech Lighting. GB Core Purpose: At Generation Brands, we bring together the very best lighting brands, and through collaboration, make them even better. We achieve this by leveraging joint innovation, global sourcing and by sharing best practices. GB Careers: The company employs almost 600 team members across numerous states. Generation Brands strives to promote from within. When we are unable to do so, we look for external candidates who have a blend of specific knowledge, skills, and abilities, and also exhibit the potential to embrace the GB Values. GB Benefits: Most jobs are full time with full benefit packages- comprehensive health, dental, vision, life insurance, short-term disability, paid holidays, paid vacation, 401k with match and generous product discounts.

Company Details

Employees
93
Founded
-
Address
7400 Linder Avenue, Skokie,il 60077,united States
Industry
Hospitals And Health Care
NAICS
Health Care and Social Assistance
Social Assistance
HQ
Skokie, IL
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News

Industry Insights —Next-Generation Brands: Ripples in Still Water - William Blair

Industry Insights —Next-Generation Brands: Ripples in Still Water William Blair

New Report Highlights Growing Gen Z Impact On Private Label - Store Brands

New Report Highlights Growing Gen Z Impact On Private Label Store Brands

Gen Z: What marketers need to know about this generation - eMarketer

Gen Z: What marketers need to know about this generation eMarketer

Why Gen Z is Turning Private Label Into A Cultural Flex - Store Brands

Why Gen Z is Turning Private Label Into A Cultural Flex Store Brands

Generation Brands names Matt Vollmer president - Home Accents Today

Generation Brands names Matt Vollmer president Home Accents Today

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way - Sustainable Brands

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way Sustainable Brands

Adrienne Shulman Joins Generation Brands - Architect Magazine

Adrienne Shulman Joins Generation Brands Architect Magazine

How Can US Brands Reach Gen Z Consumers - Boston Consulting Group

How Can US Brands Reach Gen Z Consumers Boston Consulting Group

SPORTPASS and Euroleague Basketball announce partnership to deliver next-generation fan engagement and gaming experiences to fans - Animoca Brands

SPORTPASS and Euroleague Basketball announce partnership to deliver next-generation fan engagement and gaming experiences to fans Animoca Brands

Generation Brands Hires Michael Incardone as VP Builder Sales-West - PRWeb

Generation Brands Hires Michael Incardone as VP Builder Sales-West PRWeb

Gen Z's Favorite Brands 2022 - Morning Consult AI

Gen Z's Favorite Brands 2022 Morning Consult AI

How Gen Z uses social media and what that means for brands - Sprout Social

How Gen Z uses social media and what that means for brands Sprout Social

Marketing to Gen Alpha: How brands can win over the next generation - Marketing Dive

Marketing to Gen Alpha: How brands can win over the next generation Marketing Dive

Gen Z and the Future of Consumer Behaviour - Mintel

Gen Z and the Future of Consumer Behaviour Mintel

Gen Z broke the marketing funnel - Vogue Business

Gen Z broke the marketing funnel Vogue Business

How Each Generation Is Building Relationships With Brands - Forbes

How Each Generation Is Building Relationships With Brands Forbes

What is Gen Z? - McKinsey & Company

What is Gen Z? McKinsey & Company

Study: Gen Z cares about issues and is skeptical of brands - Marketing Dive

Study: Gen Z cares about issues and is skeptical of brands Marketing Dive

Gen Z's Impact On Beverage Trends Grows - Store Brands

Gen Z's Impact On Beverage Trends Grows Store Brands

A New Generation Takes The Top Spot At Big Y Foods - Store Brands

A New Generation Takes The Top Spot At Big Y Foods Store Brands

‘True Gen’: Generation Z and its implications for companies - McKinsey & Company

‘True Gen’: Generation Z and its implications for companies McKinsey & Company

Gen-Z, The Loneliness Epidemic And The Unifying Power Of Brands - Forbes

Gen-Z, The Loneliness Epidemic And The Unifying Power Of Brands Forbes

The Brands Gen Z Like Much More Than Millennials Do - ADWEEK

The Brands Gen Z Like Much More Than Millennials Do ADWEEK

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says - Marketing Dive

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says Marketing Dive

Gen Z is leading an evolution in shopping that could kill brands as we know them - businessinsider.com

Gen Z is leading an evolution in shopping that could kill brands as we know them businessinsider.com

There’s a generation below millennials and here’s what they want from brands - CNBC

There’s a generation below millennials and here’s what they want from brands CNBC

Generation Brands Introduces New LED Bi-Pin Replacement Pendant Module - PRWeb

Generation Brands Introduces New LED Bi-Pin Replacement Pendant Module PRWeb

The Next Generation and Music Discovery: Implications for Brands - The Harris Poll

The Next Generation and Music Discovery: Implications for Brands The Harris Poll

a.k.a. Brands Holding Corp. to Report Third Quarter 2025 Financial Results on November 5, 2025 - Business Wire

a.k.a. Brands Holding Corp. to Report Third Quarter 2025 Financial Results on November 5, 2025 Business Wire

85+ Stats on Gen Z Spending and Buying Habits (2025) - Exploding Topics

85+ Stats on Gen Z Spending and Buying Habits (2025) Exploding Topics

Startup New Generation Builds Agent-Friendly Storefronts for Brands - PYMNTS.com

Startup New Generation Builds Agent-Friendly Storefronts for Brands PYMNTS.com

Winning Over Gen Alpha: What Brands Need To Do Now (2024) - Shopify

Winning Over Gen Alpha: What Brands Need To Do Now (2024) Shopify

What makes Asia−Pacific’s Generation Z different? - McKinsey & Company

What makes Asia−Pacific’s Generation Z different? McKinsey & Company

How Brands Can Connect with Gen Z through Social Media Marketing - Social Media Today

How Brands Can Connect with Gen Z through Social Media Marketing Social Media Today

Generation Z Boosts Luxury Brands through TikTok and Other Platforms - bloomberglinea.com

Generation Z Boosts Luxury Brands through TikTok and Other Platforms bloomberglinea.com

The Most Loved Brands, by Generation - Visual Capitalist

The Most Loved Brands, by Generation Visual Capitalist

Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025 - Ad Age

Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025 Ad Age

Smart Hotel Brands Are Already Thinking About Generation Z - Skift

Smart Hotel Brands Are Already Thinking About Generation Z Skift

Tech Lighting Introduces New Additions To Its Award-Winning ELEMENT Recessed Downlights - PRWeb

Tech Lighting Introduces New Additions To Its Award-Winning ELEMENT Recessed Downlights PRWeb

Creating value from next-generation real-world evidence - McKinsey & Company

Creating value from next-generation real-world evidence McKinsey & Company

The Top 25 Brands That Held Gen Z’s Attention in 2024 - WWD

The Top 25 Brands That Held Gen Z’s Attention in 2024 WWD

Gen Z Is Emerging As The Sustainability Generation - Forbes

Gen Z Is Emerging As The Sustainability Generation Forbes

The influence of ‘woke’ consumers on fashion - McKinsey & Company

The influence of ‘woke’ consumers on fashion McKinsey & Company

Tech Lighting Introduces ELEMENT LED Multiples - PRWeb

Tech Lighting Introduces ELEMENT LED Multiples PRWeb

The era of DTC brands is over. Here’s what the next generation of startups looks like - Fast Company

The era of DTC brands is over. Here’s what the next generation of startups looks like Fast Company

Recall watch: Squatty Potty stools among pulled products - CTPost

Recall watch: Squatty Potty stools among pulled products CTPost

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