Marta Smoręda Email & Phone Number

Warsaw, Mazowieckie, Poland

• Conceiving, orchestrating, and launching WWF's Poland integrated marketing campaigns. From budget planning, strategy development and brief writing, to leading teams and partners to tactical execution (including production of video assets, digital/social, print and out-of-home);• Strategical impute info Foundation's ongoing communication (ongoing strategy and communication callendar development and execution through brief writing and seeing through production process);• Has a deep understanding of the media landscape and works well partnering with media agencies to create the best and most impactful plans for the organisation; • Has a good understanding of marketing-, social- and media analytics and applies a data to test and optimize campaigns;• Is a cross-functional leader who is able to engage, listen and collaborate with internal teams to align on overall strategy and goals, and to see the cross-functional collaboration through launch;• Has proven to effectively communicate different aspects of their campaigns to different stakeholders: the board, team, executives and external partners;• Is a good writer: has proven it by creating a lot of articles and press releases;• Overseeing interns hired for Earth Hour campaigns.

Warsaw, Mazowieckie, Poland

• Managing the Account of one of the biggest sports brands in the world, • End-to-end PR campaigns coordination (starting from budget planning, strategy development, briefing through idea development, untill all assets implementation);•Overseing development of a subordinate employee

Warszawa, Woj. Mazowieckie, Polska

• Managing the Account of one of the biggest FMCG brands in Poland; • End-to-end 360 campaigns production coordination (starting from briefing through idea development, untill all assets implementation); • Social Responsibility Campaigns coordination – with additional production credits (assistant producer/set manager), e.g. The Ark 2.0: www.arka20.pl, "Vote For Love" for KPH (http://bit.ly/LBB_vote_for_love) distinguished by LBB as one of the campaigns that made the World a better place in 2019: http://bit.ly/LBB_best_campaigns2019, or #TEAMRODZINA: https://sharethecare.pl/tosieoplaca/• Budget planning and cost control,

Warszawa, Woj. Mazowieckie, Polska

• Managing Agency’s Key Account – McDonald’s;• 360 Campaigns coordination – ATL and POP Materials included (everything in MCD is designed and produced by DDB and Gutenberg Networks;• Inspiring creative excellency by proposing different use of technology to address Client's briefs• Driving local implementation of global Happy Meal assets• Budget planning and cost control.

Warszawa, Woj. Mazowieckie, Polska

• Coordination and end-to-end production of campaign assets for Agency’s Key Clients (Sanofi, Dr Gerard); • Ownership of digital (including video) and POS campaigns production processes; • New business – account development;• Consumer Promotion coordination; • Budget planning and cost control of assigned Clients,

Warsaw, Masovian District, Poland

• Executive coordination of Agency’s Clients Campaigns (NeoNail, Sanofi) supported by AM; • Ownership of digital campaigns production processes (including UX design);• Consumer Promotion coordination (from the idea, through legal issues, creation and sending rewards)• Cost control support.

Wroclaw, Lower Silesian District, Poland

– Social Strategy planning (choosing channels and their relations, idea behind the communication within the channel, and content);– consulting for agency’s clients (Grohe, Volkswagen Financial Services, Credit Suisse, Wedel, Tesco, Soraya) and new business; – supervision of Social Media communication and strategy implementation (e.g. CEDC Group – Żubrówka, Absolwent); – working in collaboration with Strategy and Digital Strategy Planners;– Community Manager for agency's clients: Grohe, Volkswagen Financial Services, Credit Suisse (content creation and media managing).

Warsaw, Masovian District, Poland

– coordination of 5 full campaigns production for agency’s key account – BP (Fuels + WBC); – work included OOH, Radio, Press, and Digital;– 1 Press campaign for Żywiec (beer brand); – ownership of digital campaigns production processes; – making competition overviews;– cost control support (on agency’s and client’s sides); – collaborating with different teams within company (e.g. creatives, strategy, DTP), client’s media house, and client.

Wroclaw, Lower Silesian District, Poland

– A Guardian Angel of the agency's clients; – the frontline of agency's contact with its clients; – account managing; resposible for creating communication and promotion strategies for agency’s clients; – copywriting (naming, taglines, websites, press releases etc.); – collaborating with different departments of the agency, client representatives and external entities; – conducting competetive research; – identifying audience and target group in order to meet them through client’s touchpoints; – branding consultant.

Lodz, Lodz District, Poland

– Brand Manager of mergeto.pl web platform;– creating communication (Social Media included) and product strategy; – community management (planning, generating, editing, publishing, and sharing daily content); – creating research reports on e-commerce and experiential marketing (both published by very influential in Poland marketing blog, Marketing przy Kawie); – inquiring new partners for the company; – e-merchandising online auctions.

Lodz, Lodz District, Poland

Internsip in Marketing Department of mergeto.pl platform, writing articles, for company's blog, inquiring new partners, e-merchandising of auctions online

Poland

auditing Redan S.A. clothing shops if they meet standards of the company

Lodz, Lodz District, Poland

A betting shop employee, customer loyalty management, customer handling

Lodz, Lodz District, Poland

counseling fashion issues, customer handling

Lodz, Lodz District, Poland

Undergraduate, Economics

Erasmus Exchange Program

Master'S Degree, Management, 5

Specialty in Marketing; title of the thesis: Webpages' functionality of Polish electronic shops and Experiential Marketing

Bechelor'S Degree, Management, 5

Specialty in Marketing; title of the thesis: Adwertising and product perception process amongst young consumers based on empirical studies