Marta Smoręda Email & Phone Number

Warsaw, Mazowieckie, Poland

• Conceiving, orchestrating, and launching WWF's Poland integrated marketing campaigns. From budget planning, strategy development and brief writing, to leading teams and partners to tactical execution (including.
• Strategical impute info Foundation's ongoing communication (ongoing strategy and communication callendar development and execution through brief writing and seeing through production process);
• Has a deep understanding of the media landscape and works well partnering with media agencies to create the best and most impactful plans for the organisation;
• Has a good understanding of marketing-, social- and media analytics and applies a data to test and optimize campaigns;
• Is a cross-functional leader who is able to engage, listen and collaborate with internal teams to align on overall strategy and goals, and to see the cross-functional collaboration through launch;
• Has proven to effectively communicate different aspects of their campaigns to different stakeholders: the board, team, executives and external partners;

Warsaw, Mazowieckie, Poland

• Managing the Account of one of the biggest sports brands in the world,
• End-to-end PR campaigns coordination (starting from budget planning, strategy development, briefing through idea development, untill all assets implementation);
• Overseing development of a subordinate employee

Warszawa, woj. Mazowieckie, Polska

• Managing the Account of one of the biggest FMCG brands in Poland;
• End-to-end 360 campaigns production coordination (starting from briefing through idea development, untill all assets implementation);
• Social Responsibility Campaigns coordination – with additional production credits (assistant producer/set manager), e.g. The Ark 2.0: www.arka20.pl, "Vote For Love" for KPH (http://bit.ly/LBB_vote_for_love).
• Budget planning and cost control,

Warszawa, woj. Mazowieckie, Polska

• Managing Agency’s Key Account – McDonald’s;
• 360 Campaigns coordination – ATL and POP Materials included (everything in MCD is designed and produced by DDB and Gutenberg Networks;
• Inspiring creative excellency by proposing different use of technology to address Client's briefs
• Driving local implementation of global Happy Meal assets
• Budget planning and cost control.

Warszawa, woj. Mazowieckie, Polska

• Coordination and end-to-end production of campaign assets for Agency’s Key Clients (Sanofi, Dr Gerard);
• Ownership of digital (including video) and POS campaigns production processes;
• New business – account development;
• Consumer Promotion coordination;
• Budget planning and cost control of assigned Clients,

Warsaw, Masovian District, Poland

• Executive coordination of Agency’s Clients Campaigns (NeoNail, Sanofi) supported by AM;
• Ownership of digital campaigns production processes (including UX design);
• Consumer Promotion coordination (from the idea, through legal issues, creation and sending rewards)
• Cost control support.

Wroclaw, Lower Silesian District, Poland

– Social Strategy planning (choosing channels and their relations, idea behind the communication within the channel, and content);– consulting for agency’s clients (Grohe, Volkswagen Financial Services, Credit Suisse, Wedel, Tesco, Soraya) and new business; – supervision of Social Media communication and strategy implementation (e.g. CEDC Group – Żubrówka.

Warsaw, Masovian District, Poland

– coordination of 5 full campaigns production for agency’s key account – BP (Fuels + WBC); – work included OOH, Radio, Press, and Digital;– 1 Press campaign for Żywiec (beer brand); – ownership of digital campaigns production processes; – making competition overviews;– cost control support (on agency’s and client’s sides); – collaborating with different.

Wroclaw, Lower Silesian District, Poland

– A Guardian Angel of the agency's clients; – the frontline of agency's contact with its clients; – account managing; resposible for creating communication and promotion strategies for agency’s clients; – copywriting (naming, taglines, websites, press releases etc.); – collaborating with different departments of the agency, client representatives and.

Lodz, Lodz District, Poland

– Brand Manager of mergeto.pl web platform;– creating communication (Social Media included) and product strategy; – community management (planning, generating, editing, publishing, and sharing daily content); – creating research reports on e-commerce and experiential marketing (both published by very influential in Poland marketing blog, Marketing przy.

Lodz, Lodz District, Poland

Internsip in Marketing Department of mergeto.pl platform, writing articles, for company's blog, inquiring new partners, e-merchandising of auctions online

Poland

auditing Redan S.A. clothing shops if they meet standards of the company

Lodz, Lodz District, Poland

A betting shop employee, customer loyalty management, customer handling

Lodz, Lodz District, Poland

counseling fashion issues, customer handling

Lodz, Lodz District, Poland

Undergraduate, Economics

Erasmus Exchange Program

Master'S Degree, Management, 5

Specialty in Marketing; title of the thesis: Webpages' functionality of Polish electronic shops and Experiential Marketing

Bechelor'S Degree, Management, 5

Specialty in Marketing; title of the thesis: Adwertising and product perception process amongst young consumers based on empirical studies