Martha Maxwell Email & Phone Number

New York, New York, United States

• Helped launch a new product, Victoria’s Secret home try-on subscription, by providing customer insights and analytics.• Oversaw customer analytics and reporting for Victoria’s Secret loyalty program and improved team’s productivity by creating standardized Excel and SQL templates.• Ensured accurate market data by providing customer-focused KPIs for earnings calls, board meetings, and quarterly reporting.

New York, New York, United States

• Helped grow Victoria’s Secret loyalty program to 28 million members by building out customer reporting in SQL and providing customer insights and analytics.• Enabled accurate forecasting for product launches, promotions, marketing campaigns, and finance by providing customer analytics.• Ensured accurate market data by providing customer-focused KPIs for earnings calls, board meetings, and quarterly reporting.• Increased new hire productivity by providing onboarding documentation and help.

New York, New York, United States

• Managed digital merchandising strategy of select product categories on the Victoria's Secret website; collaborated with cross-functional partners to improve traffic and conversion.• Measured product and creative performance using Adobe Analytics and Dynamic Action to understand customer behavior and make data-driven decisions.• Oversaw product launches on the Victoria’s Secret website, including validation of creative updates, promotional changes, and marketing emails.• Trained peers and new hires on internal tools and processes.

New York, New York, United States

• Managed digital merchandising strategy of offers and promotions on the Victoria's Secret Beauty website.• Measured product and creative performance using Adobe Analytics and Dynamic Action to understand customer behavior and make data-driven decisions.• Performed daily validation of creative updates, promotional changes, and marketing emails to ensure customer-friendly and error-free shopping experience across the website.• Implemented a new product launch process on the Victoria’s Secret Beauty website, including transferring product set up responsibilities to an off-shore team.

New York, New York, United States

• Owned product launches on the Victoria’s Secret Beauty website, including product set up and inventory management• Created a process to ensure seamless product launches; maintained documentation of product data and timelines for cross functional partners.• Measured click-through rates using IBM Digital Analytic; created weekly reports and advised on improved merchandising strategies.• Facilitated implementation of a new content management system; prioritized reporting and resolving issues and staying current with updates and enhancements.

Berlin, Germany

• Advised external suppliers on improving the merchandising of their products on Wayfair’s website and increasing their product assortment and conversion.• Collaborated with cross-functional partners to develop product category and supplier-specific merchandising strategies based on digital KPIs and industry trends.• Oversaw a team of three direct reports; planned tasks in two-week sprints and guided the team through their professional development.• Trained new employees and suppliers on internal tools and processes, Excel, and SQL.

Berlin, Germany

• Optimized product pages on Wayfair’s website using an internal content management system.• Performed quality assurance checks and provided feedback to team members and offshore vendors.• Collaborated with cross-functional partners to improve merchandising strategies across various product categories.

Berlin, Germany

• Supported sales and marketing team in daily tasks as a summer intern.• Managed company’s CRM system, performed market analysis and research, designed product presentations.

Berlin, Germany

• Translated, proofread, and edited text and content in English, German, and Polish.

Bachelor Of Arts (Ba)

Education record

High School Diploma (Honors)