Martha Maxwell

Martha Maxwell Email and Phone Number

Senior Data Analyst @ Victoria’s Secret & Co. | SQL, E-Commerce, Retail @ Victoria’s Secret & Co.
columbus, ohio, united states
Martha Maxwell's Location
New York, New York, United States, United States
About Martha Maxwell

Data analyst with 2+ years of data analytics experience and 8+ years of experience in e-commerce, merchandising, and the retail industry. Currently, I'm a Senior Data Analyst at Victoria's Secret & Co., where my core competencies in data analytics drive strategic business decisions. My focus is on providing actionable customer insights that help drive the success of the brand and improve the customer shopping experience. I love working with data and people to solve business problems and foster a culture of continuous improvement.

Martha Maxwell's Current Company Details
Victoria’s Secret & Co.

Victoria’S Secret & Co.

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Senior Data Analyst @ Victoria’s Secret & Co. | SQL, E-Commerce, Retail
columbus, ohio, united states
Employees:
17408
Martha Maxwell Work Experience Details
  • Victoria’S Secret & Co.
    Senior Data Analyst
    Victoria’S Secret & Co. Apr 2024 - Present
    New York, New York, United States
    • Helped launch a new product, Victoria’s Secret home try-on subscription, by providing customer insights and analytics.• Oversaw customer analytics and reporting for Victoria’s Secret loyalty program and improved team’s productivity by creating standardized Excel and SQL templates.• Ensured accurate market data by providing customer-focused KPIs for earnings calls, board meetings, and quarterly reporting.
  • Victoria'S Secret
    Data Analyst
    Victoria'S Secret Feb 2022 - Apr 2024
    New York, New York, United States
    • Helped grow Victoria’s Secret loyalty program to 28 million members by building out customer reporting in SQL and providing customer insights and analytics.• Enabled accurate forecasting for product launches, promotions, marketing campaigns, and finance by providing customer analytics.• Ensured accurate market data by providing customer-focused KPIs for earnings calls, board meetings, and quarterly reporting.• Increased new hire productivity by providing onboarding documentation and help.
  • Victoria'S Secret
    Digital Merchandising Associate
    Victoria'S Secret Apr 2021 - Feb 2022
    New York, New York, United States
    • Managed digital merchandising strategy of select product categories on the Victoria's Secret website; collaborated with cross-functional partners to improve traffic and conversion.• Measured product and creative performance using Adobe Analytics and Dynamic Action to understand customer behavior and make data-driven decisions.• Oversaw product launches on the Victoria’s Secret website, including validation of creative updates, promotional changes, and marketing emails.• Trained peers and new hires on internal tools and processes.
  • Victoria'S Secret
    Digital Merchandising Assistant
    Victoria'S Secret Dec 2019 - Apr 2021
    New York, New York, United States
    • Managed digital merchandising strategy of offers and promotions on the Victoria's Secret Beauty website.• Measured product and creative performance using Adobe Analytics and Dynamic Action to understand customer behavior and make data-driven decisions.• Performed daily validation of creative updates, promotional changes, and marketing emails to ensure customer-friendly and error-free shopping experience across the website.• Implemented a new product launch process on the Victoria’s Secret Beauty website, including transferring product set up responsibilities to an off-shore team.
  • Victoria'S Secret
    Digital Merchandising Coordinator
    Victoria'S Secret Dec 2018 - Dec 2019
    New York, New York, United States
    • Owned product launches on the Victoria’s Secret Beauty website, including product set up and inventory management• Created a process to ensure seamless product launches; maintained documentation of product data and timelines for cross functional partners.• Measured click-through rates using IBM Digital Analytic; created weekly reports and advised on improved merchandising strategies.• Facilitated implementation of a new content management system; prioritized reporting and resolving issues and staying current with updates and enhancements.
  • Wayfair
    Supplier Merchandising Associate
    Wayfair Jun 2017 - Jul 2018
    Berlin, Germany
    • Advised external suppliers on improving the merchandising of their products on Wayfair’s website and increasing their product assortment and conversion.• Collaborated with cross-functional partners to develop product category and supplier-specific merchandising strategies based on digital KPIs and industry trends.• Oversaw a team of three direct reports; planned tasks in two-week sprints and guided the team through their professional development.• Trained new employees and suppliers on internal tools and processes, Excel, and SQL.
  • Wayfair
    Merchandising Analyst
    Wayfair May 2016 - Jun 2017
    Berlin, Germany
    • Optimized product pages on Wayfair’s website using an internal content management system.• Performed quality assurance checks and provided feedback to team members and offshore vendors.• Collaborated with cross-functional partners to improve merchandising strategies across various product categories.
  • Mobile Event Guide
    Sales And Marketing Intern
    Mobile Event Guide May 2015 - Aug 2015
    Berlin, Germany
    • Supported sales and marketing team in daily tasks as a summer intern.• Managed company’s CRM system, performed market analysis and research, designed product presentations.
  • Lengoo Gmbh | Native Speakers Translate For You
    Translator
    Lengoo Gmbh | Native Speakers Translate For You Aug 2014 - Aug 2015
    Berlin, Germany
    • Translated, proofread, and edited text and content in English, German, and Polish.

Martha Maxwell Education Details

Frequently Asked Questions about Martha Maxwell

What company does Martha Maxwell work for?

Martha Maxwell works for Victoria’s Secret & Co.

What is Martha Maxwell's role at the current company?

Martha Maxwell's current role is Senior Data Analyst @ Victoria’s Secret & Co. | SQL, E-Commerce, Retail.

What schools did Martha Maxwell attend?

Martha Maxwell attended Hillsdale College, Boston University, John F. Kennedy School Berlin.

Who are Martha Maxwell's colleagues?

Martha Maxwell's colleagues are Estefani Santos, Alexa Kayden, Jasmine Elam, Laneisa Speller, Stephanie Stephens, Himanshu Kumar, Grecia Rivera.

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