Martha Shaw Email and Phone Number
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Martha Shaw, Creative Director/Producer founded Earth Advertising and eFlicks Media production studio, and is the creator of award-winning media campaigns that launched many of the flagship earth-friendly brands of our time. This put her on the front cover of Adweek and Ad Age as the founder of America's first green ad agency (eFlicks Media). Martha was an early adopter of streaming technology and thus "e" stood for electronic films. Later, the "e" was interpreted as "eco." Among the eco-companies her business launched were Stonyfield Farm Organic Yogurt, ZipCar, Green Apple Cleaners, Sundance Investing in Media that Matters, and web series: "Selling without Selling Out- Lessons From Founders of Socially Responsible Businesses Bought by Multinationals." This included Ben & Jerry (Ben & Jerry's), Gary Hirshberg (Stonyfield Farm), Seth Goldman (Honest Tea) and other founders to protect the integrity of their brands from multinational takeovers, mergers and acquisitions. In her many years of experience, her keen and winning strategies leading to messaging that helped to put many brands on the map, and on the shelf by winning the hearts and minds of consumers by pushing the limits of media technologies. Martha made the cover of Adweek as ADWEEK ALL-STAR and has won the esteemed Radio Mercury Award for Boston Globe, and other industry awards including New York One Show Gold Pencils, LA Belding Awards, Best of Broadcast New England, Best of Show Sandi San Diego Awards and others for her pointed and often whimsical writing. Prior to founding Earth to help promote responsible corporate practices, she served as Copywriter and Creative Director on international brands, including Apple, Lexus, and many others. To become an expert at influencing public purchasing decisions, she served as Creative Director, Producer and Copywriter on big brands around the world for which she won international creative awards and top positions. i
Earth Advertising Inc
View- Website:
- earthadvertising.com
- Employees:
- 7
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Chief Executive OfficerEarth Advertising Inc Jan 1998 - PresentMassachusetts, New York And CaliforniaEarth Advertising and production studio eFlicks Media was founded in 1999, to launch some of the strongest eco-preneural brands of our time exercising powerful media and entertainment. The name Earth Advertising came from Walter Cronkite while Martha was a researcher at the Scripps Institution of Oceanography. "What the Earth needs is a good ad agency," he said, while on a science expedition with Shaw. She went on to hold top creative positions at Phillips Ramsey in San Diego on WD-40 and the San Diego Zoo, Chiat/Day on Apple, Saatchi&Saatchi Team One on Lexus, and at Hill Holiday on Ocean Spray and Arnold Communications on VW before founding Earth Advertising. This is a partial list of the over 100 accounts Martha worked on as Copywriter and/or Creative Director.She was named Adweek Creative All-Star, and is acclaimed for creativity and clever use of media. Among awards are: Radio Mercury Award $20,000, New York One Show Best of Show Gold Pencils (5), New York Art Directors Best of Show, New England Broadcast Best of Show, LA Beldings Best of Show, Sandi Awards Best of Show and others. In 1999, she was on the cover of Adweek for launching what they named "The First Green Ad Agency."eFlicks Media and Earth Advertising helped to launch Zipcar, Stonyfield Farm's organic and children's lines, and many of the world's most prominent "environmentally sensitive" major brands. The great creatives of the world, like Steve Jobs, Lee Clow, and even Walter Cronkite himself, taught me never to underestimate the power of presentation," says Shaw.The boutique agency works with food, detergents, cars, financial services, paper and supplies, rainforests, carbon markets, clean technologies, transportation, computers and electronics and ngos to grow their brands and voice their messages. Often with a witty, personal tone, these campaigns capture the hearts of consumers by respecting and understanding the audience. Martha is also a journalist for CSRwire.
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Coastal GeologistCoastal Environments Jan 2015 - PresentSan Diego, California, United States
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Steering Committee Of Ew Scripps AssociatesScripps Institution Of Oceanography Jan 2018 - PresentSan Diego, California, United States -
CommunicationsGlobal Island Partnership (Glispa) Apr 2021 - PresentFederated States Of MicronesiaGLISPA www.glispa.org supports a network of global island leaders to promote action for climate resiliency, conservation, and sustainable livelihoods. -
Board MemberNew York Solar Energy Society 2005 - Present -
MemberSocial Venture Network Sweden (Svn Sweden) 1995 - 2016 -
Contributing JournalistCsrwire, Unfcc, Greenbiz, La Jolla Light, Ecowatch, Ethical Markets, Jan 2007 - Jan 2015Corporate Sustainability Leader Convene at Rio+20. http://www.csrwire.com/blog/posts/439-corporate-sustainability-leaders-convene-at-rio+20Fisheries up for Grabs: Who owns our fish? http://www.csrwire.com/blog/posts/400-fisheries-up-for-grabs-who-owns-our-fishMissing Voices: Green Business Leaders discuss representation http://www.csrwire.com/blog/posts/392-missing-voices-green-business-leaders-discuss-representation-at-rio+20A Call to Action for Global Green Businesses -- United Nations Commission on Sustainable Development (CSD-19) Works to Envision a Global Green Economy by Rio+20http://www.csrwire.com/press_releases/32172-A-Call-to-Action-for-Global-Green-Businesses-United-Nations-Commission-on-Sustainable-Development-CSD-19-Works-to-Envision-a-Global-Green-Economy-by-Rio-20Why the UN kept the lights on...http://www.greenbiz.com/blog/2012/06/05/long-road-rio-why-un-kept-lights-over-weekendThe minus of RIO+20http://www.csrwire.com/blog/posts/443-the-minus-of-rio+20COP17: U.S and Canadian Youth Demand Generational Justicehttp://www.csrwire.com/blog/posts/239-cop17-u-s-and-canadian-youth-demand-generational-justice What’s your CQ? by Martha Shawhttp://www.csrwire.com/csrlive/commentary_detail/3598-What-s-Your-Climate-Intelligence-Quotient- Hoping for the best or planning for the worst? COP16…http://www.ethicalmarkets.com/2010/12/06/hoping-for-the-best-or-planning-for-the-worst-cop16/
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JournalistEarth Advertising Jan 1999 - Jan 2015United States
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MemberClimate Literacy Network Claen 2008 - 2013
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Srvp, Associate Creative Director And CopywriterArnold Communications Jan 1996 - Jan 1999BostonCampaign DevelopmentBell Atlantic/NYNEXBMWTalbotsMasschusetts Horitcultural SocietyOne to One MentoringNew Business -
Srvp, Associate Creative Director And CopywriterHill Holiday Aug 1992 - Dec 1995BostonCampaign Strategy, Creative Brief, Campaign Development, Team Management, Studio Production, Client Liaison, Quality Control, Presentations. Execution: Film, Radio, Print, Digital, Field Marketing.Clients:McDonald'sBoston Globe-- Copywriter (Radio Mercury Award)Marshalls - Creative Director and CopywriterVarious PitchesOcean SprayStonyfield Farm (freelance)Lotus 1,2,3John Hancock
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Senior CopywriterChiat/Day Jan 1984 - Jul 1992Los Angeles And San FranciscoAfter winning awards in the first year of my copywriting career at Phillips Ramsey San Diego (and Phoenix), Chiat/Day San Francisco (later Goldberg, Moser, O'Neil) drafted me to work on Dell, and then on Apple Computer in Chiat/Day Los Angeles in the form of TV, radio, print and outdoor. Later, they drafted me again from Saatchi&Saatchi Team One to work on Infiniti. At that time I helped Jay Chiat to write his book, and helped Lee Clow and Bill Butler (and John Avery) to establish a direct response department at our new offices in Venice Beach, moved from downtown Los Angeles. Accounts:DellAppleNissanRice a RoniPizza HutSapporo BeerPorscheSparkletts WaterInifiniti AutomobilesApple ComputersJay Chiat's history of Chiat/Day booksDirect Response with John AveryLazor TagTeddy Ruxpin
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Associate Creative Director And CopywriterSaatchi & Saatchi Jan 1987 - Jan 1989Los AngelesTeam One Advertising - original copywriter hired to launch Lexus Automobiles. Began the launch of Toyota's new luxury brand, Lexus, by building a separate team named Team One. Worked with Creative Director/Art Tom Cordner to develop the brand from scratch. Copywriter: taglines and headlines, print ads, TV commercials, videos, radio, casting, talent, location production, headlines, talent. Once launched, we also won new business in the luxury segment. -
Copywriter - FreelancerOgilvy & Mather Jan 1985 - Jan 1986Los AngelesMartha was a full-time freelancer at Ogilvy on Mattel, Sega Genesis and action games. She also worked at Dailey and Associates on Bartles and Jaymes, Gallo, Carnation Ice Cream, and other brands. -
Staff Research Associate 5, Center For Coastal StudiesScripps Institution Of Oceanography May 1978 - Jan 1984San DiegoResearch Diver- installation of current meters, wave sensors and sediment tracers, beach profiling equipment in the littoral zone. Quantification of sediment transport along the coast of Southern California, Israel and the Nile Delta. Proposal writing, reports, publications, presentations and project management. Sediment budget research from rivers, coastal erosion and submarine canyons. Historical data collection and compilation. Staff geologist in a laboratory of physical oceanographers studying the nearshore environment, including harbor entrances, both small craft, and deep-draft submarines. Coastal disaster, waves, erosion and harbor siltation studies. Surf zone dynamics.While working at Scripps, the lab sponsored Martha Shaw's graduate degree. Coursework was completed at Scripps, as was the thesis. At the time, Scripps did not offer a Masters Degree, and Martha opted out of the PhD. She earned a MS at San Diego State University, Department of Geology.
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Senior CopywriterPhillips Ramsey Jan 1981 - Jan 1983San DiegoPhillips Ramsey San Diego and Phoenix, which were later bought by the InterPublic Group, hired me to work on San Diego County Water Authority and the San Diego County Health Department, right out of Scripps Institution of Oceanography's Center for Coastal Studies. A water crisis in Southern California prompted the County to call for extreme water conservation. A complete water audit of Southern California was completed and Martha Shaw wrote a 500-page report on the situation. Upon condensing all this information into an award-winning 10-page brochure exploring the options, from dams to desalination to conservation and reclamation, she was hired as a copywriter for the agency that had the account, Phillips Ramsey. This turned into a public campaign to save water, coupled with water literacy that became an icon. Followling this came her campaign for the Health Department "Are you dying for a cigarette?" which won her accolades. Quickly put on other accounts for her witty copy, she won another award for WD-40, "If it moves, shoot it." The next call was from Chiat/Day, which was arguably the most creative agency in the nation. Along with the position came a top salary, launching a career in global agencies through 1999, when eFlicks Media was founded to put video on the internet. Now called Earth Advertising. As a scientist from an engineering education, Martha had the technical savvy to push the media delivery systems into a new era.
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Marine Fisheries BiologistState Of California Department Of Fish And Game May 1977 - May 1978San DiegoComing off a college job as a scuba diver at the University of New Hampshire Jackson Marine Laboratory, I was selected as the first of two women divers to be hired in the history of the State of California. My area of responsibility was the kelp beds off Southern California that were being used by fisheries and by the kelp company, Kelco, to harvest kelp. The equilibrium of the ecosystem began to topple early in the century when otters were hunted out, leaving no predators for the sea urchins, now overpopulated, threatening to destroy the kelp. I helped to create markets for the harvest of urchins, while setting up transects on the seafloor for a census of sea life. Meanwhile Kelco, who had been granted harvest rights to the kelp beds, began dumping quicklime onto the beds to kill the urchins. My position included monitoring Kelco. On land, I took inventory of sportfishing catch, and accompanied the big tuna boats (Starkist, Bumblebee) to monitor and assess the catch. Included was accompanying the lobster boats. We also monitored and pulled illegal traps along the coast and in the San Diego Harbor. Having been trained by Navy Seals and been certified by the State of California to 250 feet, I levered this job into one at Scripps, with the recommendation of Jim Stewart, the State's dive master.
Martha Shaw Skills
Martha Shaw Education Details
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San Diego State University3.8 -
University Of New HampshireEarth Science And Oceanography, With Continuing Art Classes
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Fine/Studio Arts, General -
Advancing Clean Energy Worldwide
Frequently Asked Questions about Martha Shaw
What company does Martha Shaw work for?
Martha Shaw works for Earth Advertising Inc
What is Martha Shaw's role at the current company?
Martha Shaw's current role is CEO.
What is Martha Shaw's email address?
Martha Shaw's email address is ma****@****ing.com
What is Martha Shaw's direct phone number?
Martha Shaw's direct phone number is +161792*****
What schools did Martha Shaw attend?
Martha Shaw attended San Diego State University, University Of New Hampshire, University Of Colorado Boulder, New York University.
What are some of Martha Shaw's interests?
Martha Shaw has interest in Journalism, Eco Labeling, Exhibits, Viral Media Stunts, Environmental Justice, Creative Communications, Clean Energy, Multi Media, Coastal Science And Economicdevelopment, Sustainable Agriculture.
What skills is Martha Shaw known for?
Martha Shaw has skills like Production, Copywriting, Powerpoint, Slideshare, Final Draft, Photoshop, Journalist, Brand Strategy, Campaigns, Science Communications, Journalism, Brand Architecture.
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