Strategy and planning: creates/develops annual plansDigital marketing: development and management of digital initiatives, including website, direct mail, social mediaDevelops training materials and programs, updates support materials, executes training and coaching meetingsSales: creates, develops and manages advertising campaigns, collateral, printed publicationsSocial media: content development and engagement managementMedia: plans media, media placement and negotiates contracts with advertising agencies and media channels Broadcast Production – producer, writer, pre/post-production for commercials, managed crew, venue selection, and project managementAgency Management – ensures follow-up and account management resulting in long term partnershipsBudget: planning and managementPublic Relations – creates press releases, manages media; develops and coordinates market engagement with executive team, plans and produces events of different sizes. Develops strategies to promote organization and its products and manages branding and organization’s reputation. Manages vendor’s relationshipsMarket Research – develops pricing, market share and competitor research strategy; defines strategy on target consumer and overall marketing objectives; determines category/product segmentationAnalytics - interpretes digital analytics to improve performance.

Creates annual marketing and communications strategy planDevelops and manages editorial calendarContent development (traditional and digital media) Creates concepts and supervises graphics’ developmentDeveloped Branding Guidelines documentAnalytics: ROI analysis, trending contentManaging editor for IMPACT MagazineEditor for all organization’s publications, including digital and print newslettersCreates graphic materials for website and printed promotional materials such as postcards, posters and flyersDevelops strategy for fundraising campaignsResponsible for media relationsDesigns concepts to all advertising materialsVideos: story boards, image capturing and editing supervisionSupervises one intern and a large group of volunteersResponsible for internal and external communicationsLeads meetings with Communications Committee/ Board of DirectorsNegotiates and buys media

Strategically planned Live Chat programs. Responsible for talent development and customer service processes, ensuring increase of repeat customers and high levels of service provided Proposed changes of in-house sales software resulting in more customer friendly and time effective operations( i.e. customer information capture) and email routing system. This enhanced time effectiveness and ensured accurate and consistent customer response levels (i.e. queue priority, subject line routing)Developed business operational process guides and training materials; these included Sales for Stylist and Beauty advisors, Introduction to Beauty Chat Support Guide, Introduction to Style Chat, Facebook Operational Guide, Bazaarvoice Operational Guide, and Buddymedia Operational GuideRecruited, hired and coached 15 associates for Style, Beauty and Social Media teamsMonitored and managed Social media engagement responses to customers’ comments, questions and complaints, ensuring company image and interests were respected and met standardsManaged social media team including Facebook, Buddymedia and Bazaarvoice (website Ask & Answer), including product queriesDeveloped the Internal Beauty and Fashion newsletter that reached out to 400 customer care associatesDeveloped presentations for the NM Executive team identifying resources to increase programs’ visibility, improve customer satisfaction rates and ROIPartnered with Customer Experience team to ensure associates’ evaluation metrics were adjusted and appropriate to specialty groups’ standards, ensuring best quality of service delivery

Responsible for recruiting, hiring, coaching and developing talents: developed stylists, sales associates, sales leads, assistant managers and co managersKept staff levels above goal always replacing talents on a timely mannerResponsible for general management of store including operations, brand assessment, merchandising, sales, customer service and customer satisfaction, loss prevention, inventory control and payroll, among othersImproved loss prevention scores in more than 20% in 2 monthsLead leadership meetings and coached leaders on goals, strategies, sales and customer service as well as on motivation and talent developmentKept the highest conversion rate of district Introduced clientele conceptMaintained a very high (always above expectations) customer satisfaction rate in “customer phone surveys”Made significant visual changes improving merchandise flow and customer appreciation

Responsible for strategic planning, sales, coaching and customer serviceRecruited, hired and developed 25 associates and management teamDeveloped and implemented strategies consistently achieving monthly, quarterly and yearly goalsResponsible for client relationship development and loyalty programsProven ability to motivate and develop team, using contests, peer coaching and accountability programsSupervised merchandising, store setups and special event activities Managed inventory control prep, loss prevention practices, expenses and budget controlForecasted and analyzed business trends and manage payroll expense maximizing store performance resulting in a well-organized and efficient store operations, which in-turn improved revenue, team morale/retention and the customer experience

Mediated disputes in business, family and employment genresNegotiated myriad of contracts in industries such as retail, wholesale, advertising, media and servicesDeveloped extensive background to strategically consult on agreements between the disputing partiesNegotiated contracts in English, Portuguese and assisted negotiations in Spanish

Buyer responsible for selecting vendors and negotiating contracts (supplies, services and media)Created and developed annual marketing strategy planResponsible for creating and approving marketing initiatives and materials, promotion coordination, media buy and budget management Responsible for vendor relationsSupervised creative teamResponsible for creating and negotiating business solutions on behalf of 200 tenants/owners while liaising between tenants and Mart Executive teamResponsible for creating training programs and support materials, executing training meetingsResponsible for supervising customer care services, resource management and related activitiesEvents development and supervision

• Collection creation: selection of materials, styles, manufacturer• Buyer for shoes, handbags and accessories• Increased sales 200% during first year• Hired, supervised and trained team of inside sales professionals and outside sales representatives

Managed buying offices for Print Rip Campinas and Obtuse: responsible for buying and negotiating exclusivity contractsManagement and daily operations for Print Rip, Obtuse and Evidence (Brazilian retail chains)Hired and supervised sales teams ( more than 30 sales professionals at a time)Managed volumes up to $6 MResponsible for recruiting, hiring and training management and associatesResponsible for inventory controlResponsible for merchandising and visual aspects of the storesConstantly exceeded sales quotasControlled expenses and payroll