Martha Campagna Email & Phone Number

Responsible for building, scaling and improving support processes for Owl. Owl is the leading provider of precision care management solutions for behavioral health.

Wilmington, North Carolina, United States

Working cross functionally with product and engineering teams to coordinate the launch of a product in a new market, including but not limited to creating market launch playbooks, defining team OKRs, developing sales processes and strategy, establishing KPIs and metric tracking dashboards, outlining support, success and retention strategies, establishing voice of the customer programs, creating knowledge base materials, as well as developing and maintaining partnerships with industry stakeholders.

Wilmington, North Carolina Area

Established structure and processes for a support team that would work exclusively with a new product. Assisted with the transition and implementation of a new help desk software for company wide support teams. Began outlining customer experience program for new product, including customer journey mapping and voice of the customer programs.

Wilmington, North Carolina Area

On-boarded and trained new customers on the Untappd for Business Product, conducting both one-on-one and group webinar training sessions. Provided both account level and technical support. Worked with development teams to troubleshoot and resolve bugs. Compiled customer feedback for the product team. Worked collaboratively with team members to establish and streamline processes.

Performed outreach and solicitation for new Farmzie users, farmers and farmers markets. Developed partnerships with government and community organizations. Provided technical support for all Farmzie users including customers and farmers alike. Worked directly with development team to report, troubleshoot and solve bugs and integrate customer feedback into product.

Raleigh, North Carolina

Successfully lead the creative rebranding of an environmental campaign to revitalize the program and more effectively appeal to target demographic. Developed short term and long term program goals. Worked with marketing firm to redevelop campaign, create new website, marketing materials and 30 second commercial spot. Managed several large scale advertising contracts. Facilitated and nurtured new community partnerships to reach untapped demographic. Attended various community events and festivals to promote campaign. Successfully managed social media and twitter accounts, increasing “likes”, “followers”, traffic to website and interaction with posts. Coordinated community cleanup events including solicitation of partners and sponsors. Developed and maintained evaluation methods including website analytics, event attendance and analyzation of social media followers.

Wilmington, North Carolina Area

Helped Down East Connect launch business from development of logo, initial promotion and development of customer base. Established and grew initial customer base for online market. Solicited and trained new farmers/vendors on online marketing and use of website. Hosted educational/informational sessions for community members and farmers. Successfully researched, wrote and managed grant funding for project. Managed customer service, organizing orders and deliveries. Managed design and upkeep of website and social media sites. Coordinated with local businesses and non-profits for partnership on community events, cross promotion, etc. Developed evaluation methods including customer surveys, farmer satisfaction surveys and facilitating farmer meetings. Long term and short term goal setting and planning for future of Down East Connect

Keene, Nh

Helped a new initiative get off the ground in the attempt to establish an accessible connection and communication between local farms and area restaurants to encourage local food on their menus! Community outreach, education and engagement concerning the importance of supporting local agriculture and businesses.

Masters Of Science Environmental Education, Environmental Education

B.A. Humanities, Philosophy And Religious Studies

Education record