Martha Casanova Email & Phone Number

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Toronto, Canada Area

Accomplishments:- Created exclusive VIP Customer Program for 60 members to recognize and reciprocate top customer evangelists, available on-demand to encourage engagement and support key revenue-generating activities.- Championed membership growth to over 8k members by expanding North American Customer Advocacy Program globally; generated over 1.7k peer-to-peer networking connections and offered learning opportunities for customers, supported ticket deflection, resulting in more product adoption. - Increased yearly customer references by 18% totaling over 600 through consolidation of all Sales & Marketing reference activity; utilized a new platform (ReferenceEdge) to streamline customer outreach communication and accurately measure revenue influenced by customer advocates; partnered with customer success leadership to monitor the success of Customer Reference Program involving over 900 contacts and 460 activities in 2020.- Built standard process for industry and regional user group meetings via virtual events for North America attendees with revamped marketing assets reflective of corporate branding. - Negotiated with third-party consulting services and secured funds for an ongoing project in developing a company-wide customer advocacy scorecard to systematically employ scores and metrics and identify opportunities in converting existing customers into brand advocates, bringing value to marketing strategy.- Optimized recruitment efforts with 17% increase YoY by integrating advocacy platform with a reference management tool to automatically reward customer contributions of positive feedback; selected seven impactful submissions as featured customer perseverance stories during COVID-19 pandemic to elevate consumer interest in product.

Toronto, Canada Area

Accomplishments:- Grew customer reference enrollment by 40% in 2018.- Implemented customer advocacy community pilot and uncovered 500 new advocates within the first year, cultivating over 1.5k members in subsequent years to expand globally; obtained supportive project funds for contracting license of third-party platform and directed allocation of resources to operate community successfully. - Served as a member of the global customer reference council to represent Canada and Latin America in establishing yearly goals and direction on processes to facilitate sales and marketing initiatives.- Collaborated with teams in Marketing, Sales, and Customer Success in strategizing activities to leverage engagement of new advocates including cross-selling/upselling, campaign promotions, customized perks, and rapport building.- Co-developed onboarding nurturing campaign with personalization to accelerate product adoption, successfully delivered to 25 customers within first year.

Toronto, Canada Area

Manage the SAS Customer Reference program for Canada. Develop marketing assets and connect SAS customers to share best practices and support sales and marketing initiatives.Accomplishments:- Exceeded targets YoY with consistent recruitment of new references and maintaining customer engagement.- Raised profiles of organizations with timely messaging of highlighted values; arranged periodic networking opportunities for decision-makers including 10 in-person meeting sessions and speaking invitations at the annual conference.- Cultivated internal relationships with sales teams and global counterparts to effectively share insights and collectively strengthen business results; highlighted customer success stories in social media, blogs, and company website.

Toronto, Canada Area

Initiated and managed a series of regional and inhouse User Group meetings across Canada. Developed specific customer programs to help organizations derive value out of their investment in SAS.

International firm that provides end-to-end SAP business solutions and professional consulting services.Communicated the SAP Business Solution message to the small and medium Enterprises and qualified prospective customers.

Provider of Integrated applications suite of ERP software and consulting services.Responsible for the reseller Business Partner community relationship and their software sale targets in Canada.