Martha Rush Email & Phone Number

Addison, Texas, United States

• Serve as revenue management subject matter expert for Hilton-wide forecast system enhancement workstreams, providing feedback and recommendations around best practices and hotel targeting criteria.• Collate and review data for properties targeted by Hilton’s Pricing team for centralized support; identify exclusion criteria based on position, performance, and forecast system configuration opportunity, and communicate to RMCC and enterprise stakeholders.• Conduct audits of forecast… Show more • Serve as revenue management subject matter expert for Hilton-wide forecast system enhancement workstreams, providing feedback and recommendations around best practices and hotel targeting criteria.• Collate and review data for properties targeted by Hilton’s Pricing team for centralized support; identify exclusion criteria based on position, performance, and forecast system configuration opportunity, and communicate to RMCC and enterprise stakeholders.• Conduct audits of forecast system configuration and best practices by identifying RMCC-wide improvement opportunities, sourcing and collating data, communicating findings and recommendations to hotel-facing team members, and sharing impact and outcomes with RMCC leadership teams.• Ensure compliance to both Hilton and Smith Travel Research rules and guidelines for proposed competitive set changes to official hotel performance reporting and identify alternative solutions as needed.• Develop team members’ abilities to increase revenue using forecast system, including data health monitoring, configuration management, and communication to external stakeholders.• Train new Commercial Activation team members on platforms and processes, communications standards, and identifying audit opportunities and criteria. Show less

Addison, Texas, United States

• Develop daily, weekly, and monthly sales and inventory strategies to drive key performance metrics, improving portfolio of hotels revPAR share by 2.99%; monitor performance through STR reports and COGNOS BI data to communicate results to hotel stakeholders and adjust strategy as needed.• Implement system strategies and monitor data health, regularly coaching hotel teams on best practices to maintain clean, reliable data to ensure accuracy in forecast software output.• Identify… Show more • Develop daily, weekly, and monthly sales and inventory strategies to drive key performance metrics, improving portfolio of hotels revPAR share by 2.99%; monitor performance through STR reports and COGNOS BI data to communicate results to hotel stakeholders and adjust strategy as needed.• Implement system strategies and monitor data health, regularly coaching hotel teams on best practices to maintain clean, reliable data to ensure accuracy in forecast software output.• Identify, define, and analyze hotel markets using hotel insight and reporting from both Hilton and third-party subscriptions; revise official competitive set of hotels as needed to ensure performance accuracy.• Build trusted relationships with hotel partners to secure hotel strategy adoption, achieve performance and budget goals, and resolve strategic and operational concerns while maintaining Hilton brand standards.• Collaborate with cross-functional RMCC teams on pilot programs and enterprise-wide rollouts, providing feedback on rollout efficacy and serving as an intermediary between support teams and hotel stakeholders.• Serve as a mentor for new and recently promoted RMCC team members, advising on all tenants of revenue management, including basic strategy development and complex implementation. Show less

Addison, Tx

New Braunfels, Tx

•Resolved short-term customer problems both in person and over the phone by offering tangible solutions for product concerns and team member coaching for service issues.•Assisted department in meeting financial goals by closely monitoring weekly and quarterly budgets for supplies and personnel hours, earning 2 promotions within seven years.•Collaborated with 4 store leaders to improve cashier and bagger performance targets, improving Items Per Minute (IPM) by 12% within one… Show more •Resolved short-term customer problems both in person and over the phone by offering tangible solutions for product concerns and team member coaching for service issues.•Assisted department in meeting financial goals by closely monitoring weekly and quarterly budgets for supplies and personnel hours, earning 2 promotions within seven years.•Collaborated with 4 store leaders to improve cashier and bagger performance targets, improving Items Per Minute (IPM) by 12% within one year.•Delivered positive customer experience and improved customer survey respondent count from 10 to 40 surveys completed within six weeks.•Oversaw daily operations, managing all aspects of central checkout sanitization, discarded item return, and register supply restock for store with 40K+ SKUs. •Supported store efforts to host annual special events, such as Passport and Hatch Festival, by assisting with set-up and teardown as well as providing cashier support.•Provided support for other departments by working full and partial shifts in Bulk, Meat, Floral, Frozen, and Store Operations as needed Show less

Lubbock, Texas Area

•Created and implemented cash handling processes at university-run restaurant Skyviews with 50 tables.•Analyzed financial data in Quickbooks and developed strategic sourcing solutions to save 66%+ in supply costs.•Designed promotional materials and created content for flyers, email marketing materials, and press releases with up to 20K impressions.• Conducted research on graduate-level hospitality education trends, delivering reports to leadership team of 3.•Graded undergraduate… Show more •Created and implemented cash handling processes at university-run restaurant Skyviews with 50 tables.•Analyzed financial data in Quickbooks and developed strategic sourcing solutions to save 66%+ in supply costs.•Designed promotional materials and created content for flyers, email marketing materials, and press releases with up to 20K impressions.• Conducted research on graduate-level hospitality education trends, delivering reports to leadership team of 3.•Graded undergraduate writing assignments for 2 classes, providing detailed feedback on thoroughness of research and technical writing criteria. Show less

Dublin, Ireland

- Wrote advanced information sheets and press releases to announce new titles to Irish media sources such as the Irish Times, the Irish Independent, and RTE TV and radio- Coordinated with editors of print and online news sources for feature pieces on current and upcoming titles such as Sister Caravaggio and Numb.- Assisted with coordination of book launches and holiday pop-up bookstore by requesting quotes from local event venues and caterers, as well as confirming and maintaining guest… Show more - Wrote advanced information sheets and press releases to announce new titles to Irish media sources such as the Irish Times, the Irish Independent, and RTE TV and radio- Coordinated with editors of print and online news sources for feature pieces on current and upcoming titles such as Sister Caravaggio and Numb.- Assisted with coordination of book launches and holiday pop-up bookstore by requesting quotes from local event venues and caterers, as well as confirming and maintaining guest speaker travel schedules. - Composed monthly e-mail newsletter with 250 impressions containing events and title releases; assisted in maintenance of weekly blog posts and daily Facebook posts to drive reader engagement.- Assisted in daily administrative tasks such as maintaining levels of office supplies, filling web store book orders, and taking minutes at weekly meetings Show less

Master Of Science - Ms, Hospitality And Retail Management

Bachelor'S Degree, English Language And Literature, General, 3.4 Gpa