Martha Van Laar-Sevilla Garcia Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam Area

• Executed Merchandising Strategy for CK Sport Men's and Women's division in EMEA+.• Drove Range Plan implementation, ensuring timely communication with stakeholders.• Analyzed market needs, opportunities, and growth possibilities.• Built specific merchandising plans based on brand key stories and sell-out analysis, ensuring constant revenue.• Collaborated with Senior Merchandising Director to develop sales strategies, improving market share.• Managed business to seasonal calendar, meeting all product and divisional deadlines effectively.• Presented to Wholesale and Retail Channel partners during collection Key meetings.• Gathered qualitative and quantitative shop floor feedback for a more consumer-centric approach to range planning.• Worked closely with Global Merchandising team to optimize margins and monitor collection development.• Managed and monitored SMS launch and allocation within budget.• Consolidated and tracked style/option count, RRP build-up, and collection actuals versus range plans.

Amsterdam Area

• Executed Merchandising Strategy for CK Sport Women's division in EMEA+.

Mexico City

• Managed Men's Footwear, GAP Menswear, and Kids/Baby divisions.• Oversaw open-to-buy process, negotiations, pricing, operations, and replenishment.• Focused on exclusive brands and innovative product portfolio for a unique catalogue.• Planned and selected product range for stores in Mexico.• Negotiated product quality, quantity, cost, and delivery with commercial clients.• Identified and maximized top-sellers through strategic initiatives.• Executed merchandise assortment plan supporting financial and merchandising objectives.• Managed brands including Puma, New Balance, Fila, Asics, Onituska, Vans, Dr Martens, Tommy Hilfiger, Calvin Klein, Cole Haan, Lloyd, Kenneth Cole, etc.

Ciudad De México, México

Ciudad De México, México

Mexico City Area, Mexico

• In charge of the open-to-buy process including purchasing, negotiation, pricing, operations, replenishment, and distribution for the online store.• Responsible for planning and selecting a range of products to sell for the online store.Dafiti is Mexico´s largest Fashion Online retailer, it has presence in Brazil, Chile, Argentina and Colombia and it is part of Global Fashion Group the largest Fashion Online retailer in the world with a footprint in more than 30 countries. The most compelling reasons to purchase at Dafiti is free-shipping both ways and 15-days guarantee for all products, and has great SLA shipping and operation standards throughout the country.

Dinan, France

• Business Development Spain & Latin America Trainee.• As a community developer I was in charge of develop the market in Spain and Latin America.

Paris Area, France

• Showroom Assistant @ Fashion Week Paris• Assisting the sales team during the appointments.• Display showroom products and merchandize in a pleasing and attractive manner.• Assist and coordinate with other showroom staff and assistants.• Liaising daily with customers and factories.• Ensuring the smooth running of the showroom• Dressing the models.• Placing orders and reorders.

Master Of Science (Msc), International Luxury And Brand Management

Ecole supérieure de Commerce de Rennes. Rennes, France. • Relevant Modules: - International Consumer Behavior - Luxury Marketing Strategy.

International Strategic Management

Karlshochschule International University. Karlsruhe Germany.

Intercultural Management

Euromed – École de Management. Marseille, France. • Relevant Modules: - Advanced Intercultural Management - Authentic and Adaptable.

B.A. Organizational Psychology

Activities and Societies: Box Relevant modules: - Human Resources Strategic Planning - Organizational Development - Conflict Management.

International Exchange Experience, International Exchange Experience

International Exchange Experience. Foundation for Foreign Study, EF. Washington, USA.