Martijn Williams Email & Phone Number

Toronto, Canada Area

Responsible for analytic findings and insights to sales, marketing, production, supply chain and finance teams regarding market trends, sales program effectiveness, planning, forecasting, program reviews, and overall brewery performance.• Firm’s Data Steward of all market and internal sales metrics by SKU, channel and region.• Developed and delivers firm’s sales volume reporting system with views to assess product, territory, channel and campaign effectiveness.• Distributes yearly… Show more Responsible for analytic findings and insights to sales, marketing, production, supply chain and finance teams regarding market trends, sales program effectiveness, planning, forecasting, program reviews, and overall brewery performance.• Firm’s Data Steward of all market and internal sales metrics by SKU, channel and region.• Developed and delivers firm’s sales volume reporting system with views to assess product, territory, channel and campaign effectiveness.• Distributes yearly targets to sales representatives and works closely with them weekly to identify actionable tactics to help them achieve their goals.• Manages promotional incentives to ensure that these resources are being invested optimally and transparently with formal budget reconciliations and leaderboard tracking. • Produces regular sales forecasts, analysis, insights and trends for the firm’s senior leadership team, including full year forecasting by channel and brand to support production and promotion strategies, contributor KPIs, and corporate profitability.• Responsible for reviewing weekly competitor pricing changes and recommends targeted pricing proposals to address them. • Continuously researches and proposes new tools and technologies to enhance the sales and marketing processes, reports and activities.• With company acquisitions and partnerships across North American Beer industry, was responsible for all data integration across both volume and liquor board data across multiple provinces Also responsible for periodic Sales Territory maintenance, and the definition of• Key partner in bringing multiple new brands to life within each subset to grow the companies portfolio whether being beer or RTD. Show less

Toronto, Canada Area

Responsible for building and maintaining ongoing weekly and ad-hoc analytics for sales teams across all brands and channels throughout Canada.• Developed and maintained timely delivery of standardized business reporting and scorecards. Presented regularly to senior executive team and the company’s alliance partners.• Built and maintained extensive Industry and brand analysis such as; monthly performance reports, quarterly business reviews, marketing/pricing initiatives ROI’s and… Show more Responsible for building and maintaining ongoing weekly and ad-hoc analytics for sales teams across all brands and channels throughout Canada.• Developed and maintained timely delivery of standardized business reporting and scorecards. Presented regularly to senior executive team and the company’s alliance partners.• Built and maintained extensive Industry and brand analysis such as; monthly performance reports, quarterly business reviews, marketing/pricing initiatives ROI’s and distribution reporting.• Main point of contact for data analysis, model development, and other analytical support for regional sales and marketing teams across Canada.• Facilitated the company’s forecasting processes (production budgets, marketing spend, shipments and quarterly estimates).• Created new and impactful reports and presentations that summarized key findings, performance drivers and actionable takeaways for all stakeholders.• Maintained internal systems and database linkages across multiple platforms to ensure reporting accuracy. Show less

Toronto, Canada Area

Responsible for ongoing and ad-hoc analytics for Sales teams across all brands and channels. • Developed innovative and interactive performance reporting across all selling channels, segments, banners and brands to drive improvements in market share, productivity and sales effectiveness. • Built and maintained extensive reports for Ontario teams including: Competitive Updates, National Key Account Volumes, Hunter Account Campaign Results, Distribution Metrics across all five channels… Show more Responsible for ongoing and ad-hoc analytics for Sales teams across all brands and channels. • Developed innovative and interactive performance reporting across all selling channels, segments, banners and brands to drive improvements in market share, productivity and sales effectiveness. • Built and maintained extensive reports for Ontario teams including: Competitive Updates, National Key Account Volumes, Hunter Account Campaign Results, Distribution Metrics across all five channels (TBS, LCBO, On-premise, Grocery and Duty Free).• Worked closely with Directors and entire sales team to create ad hoc reports as needed and continuously improve this suite of reports.• Forecasted volumes, targets and market share to enable dynamic management of SKUs, Marketing Campaigns, Giveaways and redeployment of other limited resources in spite of persistent data availability challenges.• Collaborated closely with IT, Field Sales Reps, Retail Marketing, Product Development, Brand Management, Global Sustainability and Master Data Teams to enhance data integrity to continuously improve sales reporting across all channels and share best practices across campaigns, territories and platforms.• Recommended pricing strategies, promotional calendars, product placements, distribution, and packaging changes based on latest customer demographic data and up to date trends to optimize profitability and Visual Ad Campaigns by territory. Show less

Toronto, Canada Area

Managing all new and renewal pricing requests for the Health and Wellness department across Canada. • Led a major overhaul of SunLife’s Health & Wellness pricing system, ensuring consistency across regions and functions.• Worked closely with both Business and Product Development Departments to ensure this new process would successfully optimize all stakeholder' needs, most importantly corporate profitability and customer satisfaction objectives.• Liaised with third party partners… Show more Managing all new and renewal pricing requests for the Health and Wellness department across Canada. • Led a major overhaul of SunLife’s Health & Wellness pricing system, ensuring consistency across regions and functions.• Worked closely with both Business and Product Development Departments to ensure this new process would successfully optimize all stakeholder' needs, most importantly corporate profitability and customer satisfaction objectives.• Liaised with third party partners (eg. Cardio screeners, nursing firms and other practitioners) to resell their services and manage the required travel, accommodation and other costs within agreed tolerances.• Created new “Quote-Builder” tool to enable easy calculation of nursing and other ‘healthy-living’ costs to enable broadest possible adoption across Canada• Coordinated reconciliation of account-level revenues and expenses with appropriate audit and other controls to guarantee accuracy and enable timely invoicing. Show less

Toronto, Canada Area

Responsible for day-to-day reporting of sales and marketing activities for the Smart Home Monitoring Division.• Designed, built and maintained executive level reports that met the diverse needs of multiple stakeholders during the start-up phase of this high profile initiative. • Maintained an assortment of inbound and outbound marketing campaigns (voice, direct mail and internet) across multiple sites, channels and teams.• Managed promotional programs including the design… Show more Responsible for day-to-day reporting of sales and marketing activities for the Smart Home Monitoring Division.• Designed, built and maintained executive level reports that met the diverse needs of multiple stakeholders during the start-up phase of this high profile initiative. • Maintained an assortment of inbound and outbound marketing campaigns (voice, direct mail and internet) across multiple sites, channels and teams.• Managed promotional programs including the design, production and distribution of giveaways and other incentives to promote Smart Home Monitoring to staff, partners and customers. Show less

London, Ontario

Created and implemented marketing and promotional activities for events held at the John Labatt Center. • Used social media and other on-line programs to generate incremental ticket sales for these events. • Volunteered direct and indirect promotional ideas and brainstormed with the Corporate Marketing team• Staffed booths to offer contest and other promotions to patrons and enhance client experiences

Bidderford Pool, Maine

Initiated and successfully implemented the program over 3 summers to include a large number of children and adults.

Toronto, Canada Area

Member of the sales team downtown Toronto location, with increasing responsibilities over time across all retail merchandise categories including equipment and apparel.