Martin Aviles Email and Phone Number

The Palmetto Bluff Company

USTA National Campus

Weston Tennis Center

Head Academy Coach

Management• Co-lead and analyze business planning along with senior management which involves: cost budgeting, pricingstrategies, vendor negotiations and market trends.• Develop long and short term partnership relationships with vendors and implemented strategies based on commercialeconomies of scale, lowered operational costs and increased company’s profitability.• Forecast company’s cash inflow for daily disbursement, budgeting and product line, in order to satisfy vendorssupply, clients demand, and company’s sales objective.• Responsible for office management including sales reports, purchasing orders and accounts payable and receivables.Logistics• Develop new operational modalities to mitigate bottlenecks in the value chain of product delivery by consolidatingand standardizing the distribution and purchase order cycle.• Responsible for coordinating warehouse labor force to ensure accurate processing orders, shipments, and resolvedaily operation issues with clients and field sales force.• Designed and implemented a warehouse inventory plan which maximized the company´s capacity based on buildingstrong bonds with vendors, product volumes and seasonal trends.Sales• Oversee promotional spending and sales volume to achieve sales objectives in line with monthly budget.• Expand company’s network by capturing new clients.• Management of the sales account portfolio; conducting face to face periodic visits and customer surveys to ensureclient’s loyalty.• Responsible for training and mentoring sales force on promotions and customer service.

Nominated best sales associate numerous times and promoted to store supervisor within the first year of employment.• Led the allocation department coordinating the inventory management, execution and processing of incoming andoutgoing merchandise, stocking, sales tracking and reporting.• Responsible for recruiting, time and labor management, interviewed, trained and evaluated staff performance.• Conducted periodic training sessions to ensure customer service standards, sales goals and loss prevention awareness.• Maintained direct communication with store and district managers to ensure excellence in customer service andresolved all problems at the store level.• Successfully exceeded company´s loss prevention goal of 0.5% by diminishing the annual loss percentage from 3%to 0.4%.• Trained supervisors from different store locations providing knowledge on the operational inventory modalities andloss prevention initiatives.