Results-driven Sales and Marketing Leader | Expert in Sales Support, Product Management, and Marketing StrategyAs a seasoned professional with a proven track record, I excel in driving business growth through strategic sales support, product management, and impactful marketing strategies. Currently, I lead a dynamic team of Sales Support Specialists, overseeing operations in the Czech Republic and contributing to the success of the Central and Eastern European (CEE) region.Sales Support and Team Leadership:• Spearheading a talented team, I have successfully navigated and led various aspects of sales support, including product management, vendor communication, and price adjustments.• Proven expertise in digital sales, managing webpages and Webshop administration, ensuring a seamless online presence and customer experience.• Proficient in utilizing Power BI for profitability reports and analysis, enabling data-driven decision-making.Logistics Optimization:• Responsible for logistics solutions, customer installations, and optimization of stock and deliveries, ensuring operational efficiency.Marketing Strategy and Customer Engagement:• Developed and implemented comprehensive marketing strategies aligned with group objectives, encompassing product choice, segmentation, and communication with vendors.• Expertise in creating impactful marketing collateral, including leaflets, catalogues, and advertisements, to enhance brand visibility and drive sales.• Orchestrated successful exhibitions and customer events, managing graphic production and leveraging direct marketing strategies.Team Collaboration and Coordination:• Played a pivotal role as a Coordinator for CEE, overseeing sales support, customer events, graphic production, and internal training.• Led e-procurement projects and managed a team of merchandisers, ensuring cohesive and efficient collaboration.Customer-focused Approach:• Established and maintained robust customer databases, reports, and supporting data for the sales force, contributing to effective market and customer segmentation.• Implemented successful e-mail campaigns to engage and nurture customer relationships.Budget Management and Strategic Planning:• Managed budgets for all marketing activities in the Czech Republic and Slovakia, demonstrating financial acumen.• Proactively planned training sessions for dealers, keeping the team and partners abreast of industry trends and product knowledge.