Martin Kratky Email and Phone Number

Redesigning and optimising Global CRM strategy to ensure revenue growth.

Results-driven consultancy with a strong focus on achieving business growth and driving strategic marketing initiatives. Advisory in growth management, marketing, and CRM strategies.- Goal-Oriented & Revenue-Focused- Data-Driven Marketing Expertise- Innovative Acquisition Tactics- Comprehensive CRM SolutionsSkilled in: Customer Lifecycle Management (CLM), Data Analytics, CRM Systems, Campaign Management, Customer Segmentation, Cross-Selling, Telesales… Show more Results-driven consultancy with a strong focus on achieving business growth and driving strategic marketing initiatives. Advisory in growth management, marketing, and CRM strategies.- Goal-Oriented & Revenue-Focused- Data-Driven Marketing Expertise- Innovative Acquisition Tactics- Comprehensive CRM SolutionsSkilled in: Customer Lifecycle Management (CLM), Data Analytics, CRM Systems, Campaign Management, Customer Segmentation, Cross-Selling, Telesales, Partnerships, and Reporting. Seeking to leverage expertise in driving sustainable growth through data-driven customer strategies.https://kratkymartin.cz/ Show less

Data-driven Marketing to ensure company growth.• As the Activation Squad Lead, I've achieved YoY 1.9 times user growth while I've decreased marketing spend. - The Squad included Product, Marketing, Customer Care and Reporting colleagues to achieve user growth goals- Acquisition optimization - launch of new sales channels like micro-influencers and B2B partnerships, educational funnels, offers segmentation, targeting and acquisition funnel optimization; CRM communication revision… Show more Data-driven Marketing to ensure company growth.• As the Activation Squad Lead, I've achieved YoY 1.9 times user growth while I've decreased marketing spend. - The Squad included Product, Marketing, Customer Care and Reporting colleagues to achieve user growth goals- Acquisition optimization - launch of new sales channels like micro-influencers and B2B partnerships, educational funnels, offers segmentation, targeting and acquisition funnel optimization; CRM communication revision to increase activation and usageManaging Acquisition, Brand, Social Media, CRM, Reporting, Data Analytics, Partnerships and more with one goal -> growth of the portfolio of active customers and revenue. Show less

Built CRM strategy & team & processes & reporting from scratch at Fairo fintech - banking & beyond banking mobile app for freelancers and private entrepreneurs.- CRM Team Establishment and Management- Creation and management of full Customer Lifecycle strategy (Acquisition funnel, Onboarding, Retention, Churn, cross-sell & up-sell, monetization)- CRM System /Salesforce.com/ implementation- Loyalty program (engagement model) design & implementation

Managing team responsible for Home Credit and Tesco Financial Services customers lifecycle management and revenue growth in the Czech and Slovak marketMain responsibilities:• Credit Cards cross-sell• Onboarding strategy management• Customer lifetime campaign management• Installments/Insurance products cross-sell & up-sell• Credit line management• Cards transfer strategy development • Loyalty program promotion• RetentionKey Accomplishments:•… Show more Managing team responsible for Home Credit and Tesco Financial Services customers lifecycle management and revenue growth in the Czech and Slovak marketMain responsibilities:• Credit Cards cross-sell• Onboarding strategy management• Customer lifetime campaign management• Installments/Insurance products cross-sell & up-sell• Credit line management• Cards transfer strategy development • Loyalty program promotion• RetentionKey Accomplishments:• Review of Cards cross-sell process & introduce new cross-sell sources to increase YoY cross-sell rate for new customers by 16% at 6 MOB• Fine-tuning of the Onboarding process and launch of new segmented campaigns to increase YoY revenue per one customer by 6% • Launch of new (event-trigger) instalments cross-sell campaigns to 3 times results increase in 6 months Show less

• Managing cross-sell activities for Credit Cards holders via external telesales call centres - Instalments and insurance products and other services to increase CLV - Campaigns planning, leads generating, evaluation and strategy optimization - P&L calculations to set new incentive schemes• Management partnership with external courier services company delivering bank products to the customersKey Accomplishments:• 3 key cross-sell products / processes… Show more • Managing cross-sell activities for Credit Cards holders via external telesales call centres - Instalments and insurance products and other services to increase CLV - Campaigns planning, leads generating, evaluation and strategy optimization - P&L calculations to set new incentive schemes• Management partnership with external courier services company delivering bank products to the customersKey Accomplishments:• 3 key cross-sell products / processes launched for Credit Cards holders via telesales• Insurance cross-sell launch via external courier services company• Development of new reporting for sales management & control Show less

• Management of Portfolio cross-sell activities - Instalments, Insurance and other complementary products / services - across all channels• Management of external sales teams that perform portfolio c incl. capacities planning and KPI´s evaluation• Development of new products and campaigns to drive customer profitability• Manage Automatic EPP from product management, financial and operational point of view• Monitor and track the performance of all cross-sell products, identify… Show more • Management of Portfolio cross-sell activities - Instalments, Insurance and other complementary products / services - across all channels• Management of external sales teams that perform portfolio c incl. capacities planning and KPI´s evaluation• Development of new products and campaigns to drive customer profitability• Manage Automatic EPP from product management, financial and operational point of view• Monitor and track the performance of all cross-sell products, identify issues and opportunities, and implement initiatives to drive improved performance.• Development and management of incentive schemes and commissions to drive optimal performance of outbound and inbound sales channels • Cross-sell campaigns preparation / execution / analysis • Building CRM strategy to utilize customer base most effectively• Portfolio analysis, P&L calculations and business planningKey Accomplishments:• Moving of CRM leads generating process to Next Best Action model to ensure revenue maximization of existing customers portfolio• Increase outbound telemarketing Installment products cross-sell volume by 60% YoY by introducing a new compensation scheme and leads allocation Show less

• Member of Czech CRM & Campaign Management team in Central Europe Decision Management Structure• Management of the analytical team• Sales and marketing campaigns support and data management • Building strategy to target customers with the most suitable offers (activation, usage, cross-sell, up-sell, retention campaigns) • Customers segmentation • Campaigns evaluations / analyses / reporting. • Implementation of new business strategies. • CRM system offers management.

• Data preparations and analysis for marketing campaigns• Implementation of credit risk and business criteria to identify customer’s eligibility for campaigns• Development and maintenance of regular Business• Data analysis for marketing campaigns