Martin Kurowski Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Achievements:
• Introduce and lead a customer insights program to gather, analyze and share direct customer feedback as part of quarterly win/loss reporting across 3 recently acquired businesses (Fiix Software, Plex Systems and Otto.
• Improve CRM mandatory field gathering, develop sales enablement content, contribute to product roadmap discussions, content marketing and sales playbooks – average attendance of 130 employees per presentation.
• Introduce a Competitive Program to centralize competitor battlecards with detailed Feature Comparison charts for cross-functional selling, distributor sales talk tracks and product research.
• Introduce a new interactive product demo tool across the parent organization – develop material for consistent sales pitching, digital demand generation and help support material.
• Design a primary research survey to learn about software adoption trends and organizational goals across the maintenance industry.

Toronto, Ontario, Canada

- Market Intelligence (Industry and Competitor analysis)- Customer Insights (Customer feedback analysis, Win/Loss Reporting)- Sales Enablement (sales strategy playbook, product positioning, sales training)- Go-to-Market orchestration and strategies for new product introductions (NPI)

Concord, Ontario

- Project manage digital marketing efforts and trade show events for international sales lead generation (Industrial IoT, 5G, and Cybersecurity solutions).- Drive internal meetings to align marketing communications and product management for use case demos.- Automate actionable follow-ups for qualified leads using Eloqua and Salesforce.

Oakville, ON

- Analyze and expand Salesforce opportunity pipeline with inside sales activity, industry market research, go-to-market portfolio developing (concentration in pharmaceuticals, food & beverage, logistics and data centers).- Align sales strategies with product managers by coordinating, promoting and hosting 13 nation-wide webinars in 7 months with industry.

Oakville, ON

- Conduct discovery workshops and focus interviews with internal and external C-level stakeholders to explore win-win growth opportunities.- Prepare client-facing presentations with relevant market research and coordinate next steps in customer value co-creation projects.

Toronto, Canada Area

- Analyze primary and secondary market research analysis to develop a go-to-market launch strategy for the first HVAC smart filter, ALVI. - Provide next steps to pursue the identified target audience and maximize growth over a 5-year marketing plan.

Mississauga, ON

- Analyze and create bi-weekly visual reports efficiently with Excel VBA to evaluate customer behaviour and business opportunities in the home tech industry (1100+ SKUs).- Optimize product forecasts to accommodate promotional activities, consumption trends, advertising campaigns and pricing changes for key retail accounts.- Arrange SEO campaign and track.

Toronto, Ontario, Canada

- Assist the U.S. Operations Manager with a business development project by researching new customers in several states, as well as furthering relationships with existing customers. - Negotiate rates for freight services to maintain an average 15% profit margin per load.