Capitalized on the opportunity to direct all forward-thinking sales and marketing initiatives for this growth-focused, resident-centered premier senior living community dedicated to promoting excellence in services. Reviewed, practiced, and reworked strategies to ensure the success of sales teams. Led communities to operate at 90% or above by regularly conducting key sales meetings. Conceptualized and developed dynamic new companywide sales strategies to grow the census.

Excelled in managing a high-performance team of 20 Logistics Specialists, Planners, and / or Schedulers, including developing marketing plans while organizing workflow, assignments, and production sequences. Built collaborative relationships among representatives within the community, as well as consumers, employees, and public interest groups. Coordinated public appearances, lectures, contest, and exhibits. Promoted and globally marketed productions in multimedia. Interpreted stage-set diagrams for optimal layout and / or placement. Collaborated with five (5) Stage Managers to coordinate rehearsals and fittings. Recognized as the public relations liaison between client and noteworthy community leaders.

Leveraged broad scope of industry knowledge toward developing and implementing results-generating sales training initiatives to grow the census in the region. Mentored and managed a top-notch sales team. Established sales targets, managed deployment strategies, and developed go-to-market plans. Connected with prospects via multiple approaches (e.g., trade shows, cold calling, local networking). Increased revenue 25% in less than 12 months by leading skilled teams. Dramatically increased sales by building relationships via a proactive approach. Continually serviced accounts to uphold active contacts and promote profitable offerings.

Maximized bottom-line performance by capturing and completing sales with customer-savvy quotes, proposals, and contract management strategies while skillfully cultivating key results-driven relationships. Collaborated among teams and suppliers to evaluate costs against expected market price points and set structures to attain profit targets. Connected with prospects via trade shows, networking, and cold calling. Acquired new clients by hosting product-oriented events, upholding knowledge of competitor products, and pricing in markets served, as well as collaborating with managers to drive efforts to exceed team goals. Monitored sales team performance, analyzed sales data, and reported information to Area Managers. Coordinated sales meetings to discuss development strategies, best practices, and process improvements. Led a skilled sales team in boosting revenue 7.5% in three (3) months. Established ambitious sales targets and managed deployment strategies. Created new business opportunities by using strategic networking methods. Continually achieved dramatic sales increases via proactive sales approaches. Developed go-to-market plans to capitalize on lucrative new revenue opportunities. Owned all sales planning, development, team, and account management for SE Florida. Initiated new sales and marketing plans for product roll-outs and developed media strategy.

Strategically steered sales and marketing initiatives by building a rapport with community leaders to bring awareness to services offered, including driving all business development and key leads generation events. Conceptualized, developed, and disseminated direct marketing emails and marketing communications. Toured prospective new residents around the community, including highlighting features and amenities. Coordinated all aspects of lead conversion and generation from initial contract to closings. Led detailed analysis of local, regional, and national competitors and performed ongoing competitive analysis. Collaborated with top designers to create ads, website, and social media content. Interfaced with headquarters, as well as regional and national teams to uphold consistent messaging and experience. Achieved “Top Producer” status. Recognized as a Certified DEI Sales Trainer. Successfully closed an average of 15 sales calls each quarter. Trained newly onboarded Sales Counselors and staff (local and regional). Optimized productivity to drive client retention while supervising a 15-member team. Consistently met and / or surpassed census and kept the community within range of budget.

Spearheaded the development of profit-boosting sales promotions and advertising strategies, including strengthening merchandising and promotional efforts to drive customer engagement and sales. Recruited, trained, coached, and mentored a talented 10-member team in meeting sales and / or operational goals, including handling performance evaluations while providing positive feedback for results. Aligned inventory processes with demand projections o maximize organizational and budget control. Offered hands-on support to customers. Researched issues to respond to customers’ inquiries. Continually brought in profitable new customers for 10+ years. Exceeded sales and business objectives by inspiring teams for success. Optimized staff performance, productivity, and profitability to meet key targets.

Played a vital role in strengthening relationships among new and / or existing clients while educating and assisting in planning and funding requirements using mutual funds, stocks, bonds, and insurance products. Continually supported clients in making targeted decisions on investments, low-cash financing, and securing of overseas partners. Used diverse wealth management strategies to meet client objectives. Recruited, trained, coached, mentored, and managed financial and support staff in performing due diligence and evaluation processes for clients, as well as working with clients to understand financial details. Marketed business to boost the customer base and grow overall revenue. Capitalized on gaps in market and personally reached out to potential new clients. Successfully managed $50 million in client investment portfolios by providing 1:1 service.