Martin Murphy Email & Phone Number

New York, United States

Lead our global partnership with The Coca-Cola Company

Greater New York City Area

Led the relationship with Anheuser-Busch InBev and PepsiCo in the Latin America region.Core expertise: Using creativity to connect brands with today's mobile consumer.

Greater New York City Area

Global Client Lead for Mondelez, General Motors and Anheuser-Busch InBev.1. Lead the global relationship with three of Twitter’s largest advertisers, with a focus on scalable solutions to accelerate growth in international markets. Overseeing US$35MM in yearly revenue and double-digit growth.2. Work with clients and partners (clients, media agencies, creative agencies, local sales teams) to plan, implement and optimize advertising programs on Twitter.3. Responsible for negotiating yearly upfront deal, leading development of a yearly Joint Business Plan, driving quarterly sales quota, conveying the Twitter narrative, building a cohesive sales network, and educating markets on evolving opportunities in the digital/mobile media space.4. Orchestrate internal Twitter resources (creative, planning, product, etc.) to best deliver on Global Client objectives. Conversely, I leverage access and relationship with key client leaders to open doors for local sales teams and drive incremental spend on the Twitter platform.

New York, New York

1. Led the Philips business for NA, with a focus on both B2C and B2B growth initiatives across all disciplines.2. Oversaw the highly creative NASCAR account, with a focus on developing work that will expand the sport beyond its historic base, kicking off with the 2015 "Nowhere but Nascar" Daytona campaign.

Shanghai

(China oversight) Coca-Cola, KFC, Kimberly Clark, Mondelez, GSK, BP/Castrol, Unilever, IHG, Lincoln, Fiat, SC Johnson, UPS, Philips (Asia oversight) Coca-Cola1. Led all multinational accounts in the Shanghai office, with the three main goals:a) Fostering world-class creative with a Chinese DNA – Achieved significant success, including “CokeHands”, Coca-Cola’s most awarded ad in its history, and winner Ogilvy Asia’s first ever Cannes Lions Grand Prix, a D&AD Yellow Pencil and more.b) Developing world-class teams – Deeply involved in training, mentoring and inspiring local teams to raise the creative excellence bar in China. For the last two years have issued a daily creative showcase email to hundreds of staff and clients in China and throughout the world.c) Delivering consistent profitable growth across the portfolio. – Responsible for a portfolio greater than USD25 million in China, with double digit growth in each of my two years at the helm. Profit margin is strong and has likewise increased year on year.2. Led (as of Jan 2013) the Coca-Cola account for AsiaPacific. With activity in 10 markets and overseeing over USD10 million in revenue.

Greater Chicago Area

SC Johnson - Oversee communications across International markets (Europe, Asia, Latin America, MidEast/Africa), managing multiple categories.

Greater New York City Area

Lead the Kraft International Business (Oreo, TUC, Club Social) across Europe, Latin America, Asia, Africa and Middle EastSince Aug. 2010 now formally lead the Global Oreo business, having added to my portfolio the US Domestic marketManage both a global team and regional teams overseas to drive all regional and international communications, from strategy to creative development to execution. I've been lucky to have as part of my team some exceptionally talented people, both in the US and in every office of the networkDevelopment of Oreo and TUC/Club Social (TUC/CS for short) "Playbooks" as a key tool to standardize brand equity worldwideBrand evangelist, helping to define and communicate the Oreo and TUC/CS brand equities to clients and agencies worldwideLed multi-agency, multi-discipline team in the Integrated Marketing Communications process that yielded the 2011 communications program for Oreo in the US - a big-stage, fully integrated plan including advertising, social media, and a broad-reaching promotional programExtensive work in developing and selling through the global strategy for the TUC/CS brand, including the alignment of different regional and country legacy strategiesExtensive business travel and daily contact with the global DFCB networkFirst round judge for North America Effies

Greater Chicago Area

Managed the Pest Control category, Developing Markets, for SC JohnsonHelped institute the "Developing Platform", a collection of 45+ markets in Latin America, Asia, Africa and the Middle EAst. This entailed the development and execution of a multitude of processes to centralize and consolidate functions for higher efficiencies (for example: participated in the development of a centralized TV production hub for all markets)Directly led advertising projects for multiple brands (Raid, Baygon, Off! and others), ranging from concept development, to strategic planning, to creative development, to productionDeveloped a team of strong professionals that have since gone on to do great things within the agency and withoutExtensive global travel and contact with the network clients and agencies.

Account director role within the Latin America hub officeRegional business lead on American ExpressRegional business lead on SAPRegional business lead on Kraft (Beverages and Confectionery)Regional business lead on LenovoRegional business lead on Mattel (POS and Merchandising)Oversight over brand P&Ls, experience with fee negotiations, full "360" portfolio for multi-national clientsExtensive business travel and daily contact with all network offices, both on client and agency side

Regional (Latin America) coordination for major clients, managed out of the NYC officeIBM - Software, Servers, ThinkPad, and e-business campaignsSAP softwareExperience: Advertising, Business to business, sales enablement, BTL, digitalSelected to participated in the North America Training Program in 2000Member of High Potential leadership groupExtensive travel and interface with all offices within the region

Latin America regional AAE on Digital account.Participated in the winning pitch team for Compaq and Vioxx.AE on CIGNA Healthcare

Marketing Assistant for the Donna Karan Collection brand, within the in-house advertising agency.A mix of advertising and fashion, in my early twenties, in New York City? Yes, this job was as fun as it sounds.

Took classes, auditioned a lot, appeared in a couple of TV commercials, radio spots, corporate videos, showcases and off off off Broadway playsGained experience in public speaking, assertiveness, handling rejection, and following one's dream

B.A., Political Science

Education record