Martin Rodgers Email and Phone Number

Volunteer Special Chief Inspector - Front line Officer and currently responsible for Volunteer officers at HQ and within Uniformed Operations.

Overseeing the online store's strategy, website functionality, product listings, digital marketing, and customer experience to drive sales and maximize profitability.Working with onlineplatforms such as WooCommerce and Shopify

As the manager of an E-liquid manufacturing company, I oversee day-to-day operations, ensuring the seamless execution of both B2C and B2B orders. I also manage quality control processes, implementing improvements to maintain product excellence. Additionally, I administer supply chain logistics and inventory to meet production demands and execute budgeting and cost control measures to align with financial objectives. Moreover, I ensure compliance with strict tobacco industry regulations and maintain high standards of health and safety. I identified and selected a suitable building for manufacturing, taking into account clean room requirements and industry standards. I designed and installed two clean room facilities, ensuring strict adherence to relevant standards, and employ batch record systems for traceability.• Led comprehensive website and SEO management to optimise online presence and drive sales.• Maintained installation of machinery through seamless integration into manufacturing setup for enhanced efficiency.• Introduced millions of units in new facility by contributing to higher profit margins per unit through project management.• Efficiently operationalised manufacturing facility within tight two-month timeline by maintaining cost per unit in alignment with financial targets.• Directed procurement process for industry-specific machinery by balancing functionality with budget constraints to enable semi-automatic production process.

In this job role, I played a key role in the recruitment and training of staff, ensuring alignment with company values and a commitment to operational excellence. Managing day-to-day operations, I conducted weekly inventory audits, oversaw product procurement, and ensured compliance with Health & Safety and UK Tobacco regulations. Additionally, I took charge of maintenance and utility management for all locations, maintaining high store standards. Recognising inefficiencies in traditional stock management methods, I initiated a search for an advanced Electronic Point of Sale (EPOS) system to streamline processes. This involved conducting a market evaluation with a focus on cloud-based EPOS solutions capable of supporting multiple store locations and providing real-time data for efficient stock reordering.• Established ten retail stores within three years by contributing to company's expansion in North Wales and Northwest.• Redesigned operations with new EPOS system by enabling live reporting for each store, facilitating easy reordering directly from suppliers, and reducing stock check time by 50%, as well as enhancing operational efficiency.

While serving as operations manager, I spearheaded the overhaul of the company website, ensuring modernisation and compliance with current digital standards. Leading SEO and PPC campaigns, I aimed to maximise online visibility and drive traffic effectively. My responsibilities included managing product sourcing and pricing strategy, optimising inventory, and ensuring cost-effectiveness. I also streamlined order fulfillment processes to enhance customer satisfaction and reduce turnaround time. Additionally, I collaborated with cross-functional teams to continuously improve website functionality and enhance the overall user experience.• Increased sales channels by introducing and sustaining marketplace presence on eBay and Amazon.• Headed revamping project by mastering new software to demonstrate and execute updated functionalities.• Decreased man-hours required to manage store through transformation by contributing to enhanced operational efficiency.• Attained improvement in website performance, evidenced by quicker response times on major search engines, increased listings, seamless integration with shopping channels, and automated stock feeds.

• Effectively managing the site in accordance with business and legislative requirements• Managing safety in accordance with the Safety Management system to meet compliance and driving a safety culture.• Adhering with transport compliance, including vehicle maintenance, Drivers hours and Tachograph regulations in addition to Working Time Directive regulations.