Martin Stevenson Email and Phone Number

Strategic Consultation: Responsible for consulting with largest merchants in Europe across multiple sectors. Providing insights to deepen relationships through their contract life-cycle across EU markets retaining existing charge volume by designing the product value proposition narrative leveraging data and insights.Built tailored proposals to help merchants achieve business objectives using Amex's marketing solutions, by structuring and delivering custom studies to assess opportunities and develop actionable strategy.Developed negotiation strategy to acquirer new and re-sign existing merchants, collaborating with cross-functional teams to secure existing charge volume while also expanding current contracts.Identified opportunity to scale Business Insights and improve lead times through development of multiple automated and self-service products, bringing instant access to insights covering thousands of merchants across multiple markets.

• Managed the campaign strategy and execution of world's largest airlines, car rental and lodging merchants. • Managed consultations with merchants delivering strategy, business insights, execution and reporting on results leading to over $100 Million in spend across industries• Presented 12 month strategies to merchants incorporating data driven marketing solutions, and behaviour based campaigns

• Executed Inbound spend email strategy in 14 new markets across 100+ versions globally driving an 8% uplift in incremental spend, reaching over 2 million Cardmembers• Aided in the creative deployment and realisation of the global brand strategy; reviewing ATL development. • Managed over 80+ stakeholders across different markets; negotiating and influencing stakeholders across brand, product and communications teams to deliver project

- Worked closely with the marketing manager, and marketing team to develop and execute marketing campaigns and initiatives for the Toronto Market.-Project management of several campaigns within Zipcar Toronto's management of local member acquisition, utilisation and engagement strategies.-Achieved increase of new follower growth of 13% Leading on all forms of Social Media in Toronto, including the @ZipcarToronto twitter handle. I was the voice of the brand for the Toronto market, constantly creating copy for social media, partnerships and direct marketing via email to Zipcar’s members while creating a concurrent digital strategy for Toronto.-Developing and cultivating strong relationships with strategic B2B and B2C national and community partners and individuals to enhance membership experience and open new channels of membership acquisition.- Managed a team of two marketing assistants and a team of ten part-time brand ambassadors. Hired, trained and motivated these staff both remotely and when in office. Led scheduling, planning, development and implementation of local Zipcar participation in events year-round.