Martin Sylvester Email and Phone Number

Covering the North & Middlands region of the UK, key responsibilities include generating brand awareness and promoting Stormtech performance clothing apparel within the corporate clothing and retail industry. selling through trade distribution networks. Cold calling and visiting 20+ new and existing accounts weekly to present and demonstrating features and benefits of Stormtech apparel (including technology Jackets, Soft-shells, Fleeces and Sportswear through brand presentations and face to face meetings. Industries include corporate gift houses, printers and embroideries, promotional advertising agencies and retail sports chainsDuties IncludeWorking closely with distribution channels to refer future potential new businessConducting face to face presentations (meetings) with MDs & Senior buyersSetting up new distribution networks to promote and sell StormtechOrganising and executing presentations new SKU’s to distributors / wholesalersConfident with pitching to Senior buyers, Marketing Directors and Managing DirectorsBuilding and maintaining relationships with current distribution channelsCold calling and booking 15 – 20 qualified appointments per weekDriving revenue to increase financial annual target

Working on behalf of Britvic Soft Drinks Ltd as an area sales representative within convenience and impulse (C&I) division, my responsibilities involved managing 130+ accounts within the FMCG market. Visiting over 10 accounts on a daily basis, providing soft drink chilled solutions to customers in retail outlets and forecourts and benefiting there business by maximising profit and matching consumer needs. My daily role included selling and influencing customers to generate higher volumes of revenue for soft drinks through category merchandising and executing Britvic’s “on the go” range. Experienced in category merchandising and understating of buying behaviour decisions in retail outlets within FMCG market. Experienced in identifying high footfall, lucrative locations within retail outlets and placing point of sale marketing material, to drive and increase sales. Experienced in executing and distributing soft drink solutions in chilled equipment and increasing awareness for BSD brands Growing existing database and prospecting over 35+ new accounts Competent in planning, managing and taking ownership for own territory  Over & achieving monthly targets  Conducting face to face sales pitches & displaying BSD brand portfolio by following company sales procedures (8 step in-call sales procedure) Sighting, implementing and managing chilled kit solutions. Pitching & negotiating with buyers  Informing and updating retailers with latest marketing promotions and executing marketing activities in store to generate higher volumes of sales.

Managing daily operations for an expanding website development & search engine marketing corporation. Selling, delivering and managing SEO (search engine optimisation) and website services to SME’s throughout the UK and internationally. Daily responsibilities involved managing outsourced marketing teams and search engine engineers from India & the Philippines to allow 4DY to deliver internet services from page 1, Google & Yahoo listings to database driven, ecommerce integrated websites. Responsibilities also included generating and maintaining an organised pipeline delivering and project managing, ensuring sales are turned into a robust service for 4DY’s clients.Selling & support project managing: www.maleorigin.co.ukwww.dubai-property-sales.com www.beechnutauctions.co.uk www.plymouth-bed-and-breakfast.co.uk Core AchievementsGenerated company revenue stream opportunity in excess of £180,000 Successfully repositioned the company to generated revenue on a national and international levelManaged and developed an outsourced integrated SEO team of 9 candidates Managed and developed overseas email marketing teams to generate leads daily.Successful in partnering 4DY with local and national marketing agencies to white label SEM servicesGenerated and managed sales forecasts whilst maintained an accurate sales pipelineEstablished & implemented company operations procedures for sales, marketing & account managementManaged and supported 4DY business accountsGenerated a large volume of lucrative leads through viral marketing & cold callingSupported & developed company infrastructure Competent in using online SEO tools

My main responsibility within Westcom was one of generating new business within the mobile voice and data market industry, selling to Small to Medium enterprises SMEs. Account management duties included reviewing accounts a minimum of twice annually, with a view of increasing the number of connections or supplying new products to clients. Duties included providing the client with after sales support and growing the account to generate company revenue as the main objective. This was achieved through detailed meetings, establishing client requirements and providing solutions and support structure to the various departments within the client’s organisation, to meet their requirements within an affordable budget. Generating new business was an important part of the role. Duties include cleansing raw data to fill a pipeline, generating qualified appointments and selling not only numbers of actual connections, but providing a long term service, to enhance the relationship with clients. The sale was conducted over a two or three call approach with face to face meetings. My greatest achievement was in generating a lead for the largest account Westcom have ever owned in there 16 year history, giving the highest revenue generated in any one month. This has provided me with a springboard into a sales career.

Responsibilities included supporting individuals with learning disabilities.

Achieved Distinctions and Merits in 17 computing subjects including: Language & Communications, Computational methods, Computer systems, Business Information systems, Communications technology, Programming concepts and Practice, Software applications, Computer hardware, Multimedia technology.